1. Music Theory

2.  Camera, editing, mise-en-scene, sound
and special effects play a key role in a
successful music video.
 Lyrics can be emphasised with a narrative
making the video more interesting.
 Narrative helps the audience understand
the meaning of the song more giving
them a guide to the background story.

3. Distributers have to think about their target
audience and what would appeal to them,
through advertisement they can attract a
variety of audiences. With more a more
diverse range of technology available,
distributers can reveal their product to
many ages for example those who use
social networking site will be able to see
links, videos and updates.
Distribution

4.  The celebrity used can make a difference
if they are known by everyone, they will
receive more attention.
 Having a combination of a popular artist
with a less known artist will assist in the
unfamiliar performers image, making a
starting point to their career.
 More views if a popular celebrity is
involved fans will support them.
Star Power

5.  The “Male Gaze” how women are
portrayed in the media light.
 Women are used as objects for the male
viewers to be pleased by.
 Gives a representation of how the female
body is meant to be shaped.
 Camera focuses on the curves of the
women’s body showing how a women's
body is meant to be represented.
Laura Mulvey Theory

6.  A relationship between lyrics and the visuals
which demonstrate references to the lyrics.
 He stated key features which form a music
video such as links between lyrics, meaning
and the visuals.
 Intersexual references to other music videos
and television shows which can be used as
humour, this pleases the audience.
 There has to be a connection with the visual,
the artist and lyrics for an effective music
video.
Goodwin’s Theory