The document discusses strategies for ABC Radio to increase its audience and market share. It recommends that ABC Radio participate in more events, increase advertising to promote awareness of the brand, and introduce commentary for various sports. It also suggests conducting surveys and research to understand gaps between listener expectations and typical programming, then developing plans to address those gaps. Additionally, it advises targeting different age groups and professions as well as drivers and those using various devices to access radio. The overall goal is for continuous growth of ABC Radio's audience.

1. In terms of Marketing Strategy
Mr. Yousuf’s thought

2. o Two main competitor already have 10
stations.
o ABC Radio has only 3?

3. o Take participate in every event by all
means.
o Go for advertising ,
― let people know,
― Create some expectations
o Introduce commentary for sports like
o Boxing,
o Hockey,
o just make sure you don’t miss one.

4. ― Convey their UNTOLD message
― To their dearest one
― Through their songs.
o Definitely not your feeling.
Play their choice. At any cost.
o What’s the point of dedicating?

5. o An added up extra effort to regular sales.
o Why wouldn’t someone take a chance to
Widen their range of reach.

6. o Reaching wider range of audience.
― in terms of Geography.
― in terms of profession.
― in terms of age. And so on…
o Walk along with the trend.
o Understanding trend/s

7. o Research and Develop action plan to
Reduce
― Gap between listeners expectations
― Typical ABC Radio Broadcast.
o Through Survey, Competition and so on.
o Increase # of promotional activity where
listener can actively participate.

8. wide and vague topic
o Break it in to youth and other age based
listeners
o Listeners with mobile phone or other
device doesn’t really divide them in major
portion unless it is a smart phone they are
using, that might be used to participate
through Apps and Games.
o What sort of Apps and Games?

9. o Yes of course we should not leave any of
our opportunity unchallenged.
o So you know Youth is the major listeners,
well then you should also know about the
rest of the age group
o Therefore the ABC Radio should share the
broadcast time and the volume of program
proportionately.

10. The Drivers
o Drivers who own the car
o Professional Drivers.

11. o Real estate
o Fast moving consumer goods
― Deodorant,
― Hair Gel
o Beverages
o Smart gadgets

12. Alright listeners that’s all for today.
I wish continuous
Growth
For
ABC Radio