1. The camera is key to mobile device buying decision
4G/LTE
capability
Reliability /
Durability
Quality of
Camera
Battery life Clarity /
Resolution
of screen
Storage
capacity
Quality /
speed of
processor
Sound
quality
Availability
of Dual SIM
47%
40%
36%
32%
29%
24%
22%
18%
4%
Source : Comtech smartphone buying experience report (Q1 2014)
Consumer's point-of-sale considerations