English translation of a talk done in Japanese for RGST 2022. On the topic of design in agile companies, specifically in Japan.

1. CJ Hostetter
RGST J
a
nu
a
ry 2022
WhyImadeadesigndiv.within
anagilecompany.
@chostett

4. In order to bring the worlds of agile
and design closer together, we must
adopt a new language and new POVs.

5. “Agile and design will never get
along.”

6. “Your product sucks.”

7. “You need design to
fi
x it.”

8. Backlog
Voice of the
customer

9. Why did I harshly criticize
scrum and agile?

11. The design process and scrum events
don’t agree on what is a team decision
and what is an individual decision.

12. DoubleDiamond
Divergence Convergence
Understanding
the Problem
Cra
ft
ing the
Solution
Divergence Convergence

13. Divergence
Divergence

14. ExamplesofDivergence
• Customer rese
a
rch, person
a
cre
a
tion
• Br
a
instorming ide
a
s for new fe
a
tures
• Im
a
gining wh
a
t the product might look like
in
f
ive ye
a
rs

16. Convergence
Convergence

17. ExamplesofConvergence
• User Story M
a
pping
• B
a
cklog Prioritiz
a
tion
• Deciding on Ide
a
s for
a
New
Fe
a
ture
https://qiita.com/Koki_jp/items/6aebc73bedd0a932dcb8

20. Learnings from coaching
design within agile teams

22. New feature
brainstorming
Crafting design
systems
Wireframing
Running user
tests

25. mobiusloop.com/

26. “Agile and design will never get
along.”

27. So why did we make a design div.
within our agile company?

28. Thanks.
自分のTwitterで@chostett
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a
m
a
necoのTwitterでフォローする: @y
a
m
a
neco_
a
gile
www.y
a
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neco.co.jp/
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