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雙重記錄。 為FB廣告導購做Double Check

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雙重記錄
為FB廣告導購做Double Check
Facebook Ads Pixel Tracking + Google Analytic QSearch Tech

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雙重記錄。 為FB廣告導購做Double Check

  1. 1. ! 雙重記錄。 為FB廣告導購做Double Check Facebook Ads Pixel Tracking + Google Analytic QSearch Tech: Shih-En Chou 2014/05/30
  2. 2. ⼤大家應該都聽過Google Analytics 沒聽過的⾃自⼰己Google...
  3. 3. ⼤大家應該都聽過Google Analytics 沒聽過的⾃自⼰己Google... 今天不講Google Analytics 的架構,只講應⽤用⾯面
  4. 4. 線上服務流程 Collection Action Conversion
  5. 5. Collection(廣告⽂文案) 1. 要廣告的網⾴頁請⽤用 Google analytics URL builder 修飾過 2. 建⽴立⼀一個Facebook Pixel Tracking Google Analytics 可以根據source, campaign, keyword(term) 做分類 1. 選擇類型 2. 把Code貼在網⾴頁 3. 打開網⾴頁(verify)
  6. 6. Collection(廣告⽂文案) 1. 要廣告的網⾴頁請⽤用 Google analytics URL builder 修飾過 2. 建⽴立⼀一個Facebook Pixel Tracking Google Analytics 可以根據source, campaign, keyword(term) 做分類 Status: Active
  7. 7. Action- Event (PageView 算是action嗎?) 1. 先把剛剛貼在網⾴頁Code中下⾯面那幾⾏行移除(那是PageView的意思) window._fbq  =  window._fbq  ||  [];   window._fbq.push(['track',  'xxxxxxxx',  {'value':'0.00','currency':'USD'}]); 2. [RealCase] 假設有個按鈕做為註冊 <button id=“register”>註冊</button> $('#register').click(function(){          //Trigger  Facebook  Conversion  Pixel       window._fbq  =  window._fbq  ||  [];     window._fbq.push(['track',  'xxxxxxxx',  {‘value’:'0.00','currency':'USD'}]);          //Trigger  Google  Analytics  conversion  tracking       ga('send',  'event',  'button',  'click',  'registerbtn','advertising');   })
  8. 8. Action- Ecommerce (PageView 算是action嗎?) 1. 先把剛剛貼在網⾴頁Code中下⾯面那幾⾏行移除(那是PageView的意思) window._fbq  =  window._fbq  ||  [];   window._fbq.push(['track',  'xxxxxxxx',  {'value':'0.00','currency':'USD'}]); 2. [RealCase] 假設有個按鈕做為結賬 <button id='pay'>付款去</button> $('#pay').click(function(){          //Trigger  Facebook  Conversion  Pixel       window._fbq  =  window._fbq  ||  [];     window._fbq.push(['track',  'xxxxxxxx',  {‘value’:'⾦金額','currency':'USD'}]);          //Trigger  Google  Analytics  conversion  trackin     ga('ecommerce:addTransaction',  {           'id':  '1234',                                          //  Transaction  ID.  Required.           'affiliation':  'Acme  Clothing',      //  Affiliation  or  store  name.           'revenue':  '11.99',                              //  Grand  Total.           'shipping':  '5',                                    //  Shipping.           'tax':  '1.29'                                          //  Tax.     });   })
  9. 9. Conversion • Facebook 的廣告報表⾃自⼰己找 • Google Analytics 的Conversion section ⾃自⼰己翻
  10. 10. Bonus • ⼀一個網站可以放多個Pixel • ⼀一個網站內多處可以放Google Analytics tracking code
  11. 11. Q & A 可以在 Slideshare 底下留⾔言
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雙重記錄 為FB廣告導購做Double Check Facebook Ads Pixel Tracking + Google Analytic QSearch Tech

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