Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016
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The document discusses three things white hat link builders can learn from past spammy tactics. First, quantity matters - you need to contact many sites to get a few links, so play the numbers game sensibly. Second, employ multiple link building tactics like content marketing, image distribution, and contributing to publications. Third, find quicker wins through local/regional press and freelance journalists who may link more easily. The overall message is to use a variety of link acquisition strategies while prioritizing quality over spam.
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Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo 2016
- 1. What can white hat link builders learn from churn and burn spammers? Stacey MacNaught Tecmark #brightonseo @staceycav
- 2. SEO Circa 2009… #brightonseo @staceycav
- 3. SEO Circa 2009… #brightonseo @staceycav
- 4. Well, not quite. But not too far off! #brightonseo @staceycav
- 6. (Albeit not so much for users) #brightonseo @staceycav
- 7. (Albeit not so much for users)
- 8. (Albeit not so much for users) #brightonseo @staceycav
- 9. (Albeit not so much for users) #brightonseo @staceycav
- 11. This, paid links, crappy directories and all that all fell by the wayside. #brightonseo @staceycav
- 12. (Albeit not so much for users)
- 15. I’m a big fan and advocate of content marketing #brightonseo @staceycav
- 16. For a start… It’s much easier to share examples of your work with family and friends. #brightonseo @staceycav
- 17. Old way… #brightonseo @staceycav “Hi Nan. I wrote an article about the advantages of jeans today.”
- 18. #brightonseo @staceycav “When are you going to get a job?”
- 21. It can get you links in great places @staceycav
- 24. Does that mean everything we did back in 2009 is now useless? #brightonseo @staceycav
- 27. We’ve gone from this in 2009… #brightonseo @staceycav
- 29. To this in 2016…. #brightonseo @staceycav
- 31. #brightonseo @staceycav Cold email response rates are poor.
- 32. I’m all for quality first. #brightonseo @staceycav
- 33. But quantity plays a part too… #brightonseo @staceycav
- 34. Not just as a rankings factor #brightonseo @staceycav
- 35. But insofar as you may have to contact a LOT of people to get a few links. #brightonseo @staceycav
- 36. Play the numbers game. #brightonseo @staceycav
- 37. Play the numbers game. #brightonseo @staceycav (Sensibly)
- 43. Content Marketing Link Building #brightonseo @staceycav ≠
- 44. It’s just one (albeit important) way to do it. #brightonseo @staceycav
- 45. If big content project after big content project is all you’re doing… #brightonseo @staceycav
- 46. #brightonseo @staceycav All your eggs are in one fragile basket
- 47. Employ other tactics to supplement your content efforts. #brightonseo @staceycav
- 48. Two of my favourites… #brightonseo @staceycav
- 49. Image distribution for attribution links #brightonseo @staceycav
- 56. Feature and Column Contribution #brightonseo @staceycav
- 62. #brightonseo @staceycav Obtain forward features calendars wherever you can.
- 65. #brightonseo @staceycav In many cases, you’ll need to ask.
- 66. #brightonseo @staceycav No one link stands.
- 67. #brightonseo @staceycav Ultimately, you want them coming to you.
- 69. 3 Find the quicker wins #brightonseo @staceycav
- 70. #brightonseo @staceycav In 2009, that meant brokers, middle men and networks.
- 71. Local and Regional Press #brightonseo @staceycav
- 72. #brightonseo @staceycav Local and regional online press websites are often quicker win.
- 73. #brightonseo @staceycav Some of the same journalists write for both.
- 80. #brightonseo @staceycav Some local press is featured on the BBC
- 83. #brightonseo @staceycav Local and regional press can be a source for bigger outlets.
- 89. Quantity matters. Don’t be afraid to semi- automate parts of what you do. #brightonseo @staceycav
- 90. Big content is one way to acquire links. You need an arsenal of tactics too. #brightonseo @staceycav
- 91. Make life easier for yourself. Find the people and places who can help. #brightonseo @staceycav