Museums in an age of rapid digital change: The Science Museum Group Digital Lab
1. MUSEUMS IN AN AGE OF
RAPID DIGITAL CHANGE
THE SCIENCE MUSEUM
GROUP DIGITAL LAB
John Stack, Digital Director
Museum Connections, Paris
17 January 2018
https://www.slideshare.net/stacker2
2. 1. User experiences
2. Organisational culture
3. Collections and digitisation
4. Narratives and storytelling
5. Infrastructure and technology
https://group.sciencemuseum.org.uk/policies-and-reports/digital-strategy/
SCIENCE MUSEUM DIGITAL STRATEGY
3.
4.
5. 1. Transforming audience behaviour
2. Evolving rapidly and always a work in progress
3. Providing exciting new ways to for museums to fulfil their missions
BUT DIGITAL IS …
6. 1. Be agile and rapid
2. Have a short lifetime
3. Test with audiences
4. Be open and share research
5. Work in partnership
https://lab.sciencemuseum.org.uk
DIGITAL LAB
58. 1. Work outside of the museum’s usual project structures
2. Seek creative partners, give them freedom and support them
3. Encourage experimentation with both old and new technologies
4. Put in time and energy to the process
5. Test and evaluate with real audiences
6. Have dedicated budget (Thank you, Samsung!)
https://lab.sciencemuseum.org.uk
DIGITAL LAB: WHAT WE LEARNT