Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tate Online facts• 1.1–1.9 million unique web visitors per month• 39% international visitors• All artworks in the collecti...
Brochure   ➜   Channel   ➜   Platform
Brochure               ➜   Channel   ➜   PlatformAbout usProgramme listingsVisiting information
Brochure               ➜   Channel                 ➜   PlatformAbout us                   Digitised collectionProgramme li...
Brochure               ➜   Channel                 ➜   PlatformAbout us                   Digitised collection        Blog...
Tate Online Strategy 2010–12 Need for transformation project Need for audience-centred approach Outline of areas to be add...
Tate Digital Strategy 2013–15Digital is increasinglya dimension of everything.
Tate Digital Strategy 2013–15
Tate Digital Strategy 2013–15 Distributed content authorship
Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives
Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content
Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discus...
Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discus...
Tate Digital Strategy 2013–15
Tate Digital Strategy 2013–15 Organisational change
Tate Digital Strategy 2013–15 Organisational change New governance structure
Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management
Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology managemen...
How big are these changes going  to be for the organisation?
How big are these changes going  to be for the organisation?   Big.
Thanks@stackertate.org.uk
Tate Digital Strategy: UK Museums and the Web 2012
Tate Digital Strategy: UK Museums and the Web 2012
Tate Digital Strategy: UK Museums and the Web 2012
Tate Digital Strategy: UK Museums and the Web 2012
Tate Digital Strategy: UK Museums and the Web 2012
You’ve finished this document.
Upcoming SlideShare
Towards an open, participatory cultural heritage
Next
Upcoming SlideShare
Towards an open, participatory cultural heritage
Next

Share

Tate Digital Strategy: UK Museums and the Web 2012

http://museumscomputergroup.org.uk/2012/10/26/programme-for-ukmw12/

Tate’s Digital Strategy: The Times They Are A-Changin’

Tate is currently working on its Digital Strategy 2013-15 which will be substantially different to the Tate Online Strategy 2010-12. In preparation, stakeholders across Tate were interviewed over the summer about their ambitions for the use of digital media. From marketing to publishing, from fundraising to learning, from research to human resources, all departments are now looking to realise more of their strategic goals in the digital space. This paper will address the themes that emerged from these interviews and how Tate is beginning to address them.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Tate Digital Strategy: UK Museums and the Web 2012

  1. 1. Tate Online facts• 1.1–1.9 million unique web visitors per month• 39% international visitors• All artworks in the collection digitised (c. 68,000)• UK’s number two arts website• 750,000 Twitter followers• 460,000 Facebook likes
  2. 2. Brochure ➜ Channel ➜ Platform
  3. 3. Brochure ➜ Channel ➜ PlatformAbout usProgramme listingsVisiting information
  4. 4. Brochure ➜ Channel ➜ PlatformAbout us Digitised collectionProgramme listings Learning resourcesVisiting information Children’s games Research publications Short-from video Magazine articles Email communications
  5. 5. Brochure ➜ Channel ➜ PlatformAbout us Digitised collection BlogsProgramme listings Learning resources DebatesVisiting information Children’s games Community Research publications Participation projects Short-from video Social media Magazine articles Email communications
  6. 6. Tate Online Strategy 2010–12 Need for transformation project Need for audience-centred approach Outline of areas to be addressed
  7. 7. Tate Digital Strategy 2013–15Digital is increasinglya dimension of everything.
  8. 8. Tate Digital Strategy 2013–15
  9. 9. Tate Digital Strategy 2013–15 Distributed content authorship
  10. 10. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives
  11. 11. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content
  12. 12. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion
  13. 13. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion Revenue-generating opportunities
  14. 14. Tate Digital Strategy 2013–15
  15. 15. Tate Digital Strategy 2013–15 Organisational change
  16. 16. Tate Digital Strategy 2013–15 Organisational change New governance structure
  17. 17. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management
  18. 18. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management Audience research
  19. 19. How big are these changes going to be for the organisation?
  20. 20. How big are these changes going to be for the organisation? Big.
  21. 21. Thanks@stackertate.org.uk
  • saschel

    Mar. 28, 2021
  • emchateau

    Jan. 4, 2020
  • AL125143

    Mar. 1, 2015

http://museumscomputergroup.org.uk/2012/10/26/programme-for-ukmw12/ Tate’s Digital Strategy: The Times They Are A-Changin’ Tate is currently working on its Digital Strategy 2013-15 which will be substantially different to the Tate Online Strategy 2010-12. In preparation, stakeholders across Tate were interviewed over the summer about their ambitions for the use of digital media. From marketing to publishing, from fundraising to learning, from research to human resources, all departments are now looking to realise more of their strategic goals in the digital space. This paper will address the themes that emerged from these interviews and how Tate is beginning to address them.

Views

Total views

1,292

On Slideshare

0

From embeds

0

Number of embeds

10

Actions

Downloads

0

Shares

0

Comments

0

Likes

3

×