2. Nice to meet you
Who are we?
Bart
Muskala
Founder True North
Former Executive at
BBDO
Christophe
Leuckx
Founder True North
Former head of UX at
BBDO
Maarten
Aelvoet
Business Designer
True North
Former founder Quruu
17. Just KEEP CALM
& use the Pro-Model
— The first part might be hard, the second part definitely is not. —
18. There’s just a few simple steps…
Pro what?
Make a big fat
PROmise
Describe the
PROblem
Describe the
PROcess
Support with
some PROof
Make one simple
PROposal
for the record,
we’re here
19. OK, you want some proof?
Why this works…
OK, you want some proof?
Why this works…
28. Some last tips of advice I was given
Off course you can…
Hands are merely
supporting.
Jump & stand
still. Please.
You can’t speak
too slow.
About eye contact:
don’t kiss or kill.
Think of the
feeling.