Design Research Australia 2021

1. Teaching
Old Dogs
New Tricks
Moving from Design
Research to Product
Design Research

2. Heya!
I’m Stephen AKA Coxy, the old dog in
this tail.

3. How I work
Experimentation
Collaboration
Cultures
I do my best work
with others
Life is an experiment
and so is work
Ecosystems thinking
and connections
Qualitative
Stories are wonderful
windows

4. That moment
“Um, So we will know
it’s usable but…”
- Someone important’s boss

5. Design Research vs Product Design Research
Venus Mars
Design Research
focuses on
What should we?
Product Design
Research focuses on
Why should we?

6. How we work at Domain

7. Getting
to work
Better research this thing

8. Insert Joke
About “Wag”ile (or not)
Delivery is top dog

9. 01
Frequent Delivery
& Simplicity

10. How do we make teams faster?
Research
Operations
Research
cadences
Reduce the time to recruit,
make sure research vendors
are happy. And I get to help
people with the annoying bits
What happens if we try
researching outside of the
projects?
Can we build a regular
cadence to exploratory
research

11. How do we make teams faster?
Research
Operations
Research
cadences
Reduce the time to recruit,
make sure research vendors
are happy and help people
with the annoying bits
What happens if we try
researching outside of the
projects?
Can we build a regular
cadence to exploratory
research
1
1
1
1
1
Explore / usability
Explore / usability
Explore / usability
Explore / usability
Explore / usability

12. 02
Business, Developers
(& Designers)
(& Customers)
together

13. How we put people back in the convo?
Getting to
Discovery
Opportunity
Solution Tree
Accelerating
Discovery
Finding an opportunity to do
a quarter ahead research
Mixed methods and focus to
drive better future planning
Helps splice / graft people’s
needs into the product
outcome process
Can we take the regular
exploratory research model
and see if it works for
ongoing discovery research?

14. How we put people back in the convo?
Outcome Opportunity / Need Potential solutions
Potential solutions
Lean experiments
Lean experiments

15. How we put people back in the convo?
Getting to
Discovery
Opportunity
Solutions
Tree
Accelerating
Discovery
Finding an opportunity to do
a quarter ahead research
Mixed methods and focus to
drive better future planning
Helps splice / graft people’s
needs into the product
outcome process
Can we take the regular
exploratory research model
and see if it works for
ongoing discovery research?
1
2
1
2
1
Explore / usability
Discovery
Explore / usability
Explore / usability
Discovery

16. 03
Face 2 Face
conversations

17. How we put people back in the convo?
PM’s & Teams
involved
Teams without
design?
Fitting people
in?
What happens when PM’s
run interviews?
What tools can we provide
to get them thinking about
customers?
Education - How do we?
HEART - What could we?
Research backlogs - Can you?
At what point do we bring
people into the design
process? Co-design in
sprints

18. Self organising &
reflective teams
04

19. How do we remain flexible?
Frameworks &
tools
Education
Respostories &
org memory
Human stories Build a map
Research planners and
templates, guides - not
processes
Teaching others how to do
and interpret research
Repositories but a simple one
that responds to needs
Indexable stories that talk
about people
Look at how your plans are
rolling out

20. How do we remain flexible?
Frameworks &
tools
Education
Respostories &
org memory
Human stories Build a map
Research planners and
templates, guides - not
processes
Teaching others how to do
and interpret research
Repositories but a simple one
that responds to needs
Indexable stories that talk
about people
Look at how your plans are
rolling out

21. How do we remain flexible?
Frameworks &
tools
Education
Respostories &
org memory
Human stories Build a map
Research planners and
templates, guides - not
processes
Teaching others how to do
and interpret research
Repositories but a simple one
that responds to needs
Indexable stories that talk
about people
Look at how your plans are
rolling out

22. How do we remain flexible?
Frameworks &
tools
Education
Respostories &
org memory
Human stories Build a map
Research planners and
templates, guides - not
processes
Teaching others how to do
and interpret research
Repositories but a simple one
that responds to needs
Indexable stories that talk
about people
Look at how your plans are
rolling out

23. How do we remain flexible?
Frameworks &
tools
Education
Respostories &
org memory
Human stories Build a map
Research planners and
templates, guides - not
processes
Teaching others how to do
and interpret research
Repositories but a simple one
that responds to needs
Indexable stories that talk
about people
Look at how your plans are
rolling out

24. What changes did I have to make?
Data Analysis
Getting closer to
the data,
understanding
through #
Market
Research
Doing more
quantitative market
research
Product
Management
Think like a local,
find ways to
integrate
Moving parts
Keeping track of
everything visually

25. Things i’ve learnt or i’m learning
Biz & Needs Flexibility
Empathy Find Heroes
How do
outcomes map
to needs
Meet the org
where it’s at
Democratise
Research
Learn more
fasterer

26. That moment (redux)
“Great - let’s see how
that goes!”
- Someone important’s boss

27. Finally
I’m still at Domain:
● I made it through my 6
month probation.
● I’m still an old dog.
● But I have some new tricks.

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Do you have any questions?
@S_Cox
Thank You
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