UX Symposium

1. Design Thinking Challenge
UX, Design & Customer Engagement
Toronto : March 2017

2. Welcome

3. University of Guelph
M.J. D’Elia
Librarian / Manager
Facilitator / Instructor

4. What is design thinking anyway?

7. Empathize Define Ideate Build Test
Design Thinking Framework

8. Talking about design thinking is nice.
But doing design thinking is better.

9. The Wallet
Project
Design Thinking Challenge

10. Ready?

11. Let’s go.

12. Workbook (p.1)
Instructions
Design the ideal wallet.
Time: 3 min

13. Discussion
How did that feel?

14. Debrief
That was NOT design thinking.
That was traditional problem solving.

15. Let’s start over
Form a pair (Partner A + Partner B)
Partner A = longest hair

16. Today’s Objective
Design something useful and meaningful for
your partner.
People first (not products).

17. Empathize

18. Workbook (sections 1 + 2)
Task
Gain empathy through interviews.

19. Workbook (section 1)
Interview: Instructions
Interview your partner. Take notes.
Switch roles.

20. Workbook (section 1)
Interview: Hints
Have your partner to show his/her wallet
When do they carry it?
Which cards are most important?
How long have they had it?

21. Workbook (section 1)
Interview: Note Taking
Record things that are surprising / interesting.
When does the wallet work as designed?
When is it sub-optimal?

22. Workbook (section 1)
Interview: Go!
Interview your partner. Take notes.
Switch roles.
Time: 4 min x 2 = 8 min

23. Workbook (section 2)
Dig Deeper: Instructions
Conduct a follow-up interview. Take notes.
Switch roles.

24. Workbook (section 2)
Dig Deeper: Hints
Look for stories, feelings and emotions.
Ask why? (a lot)
Forget the wallet. Find out what your partner
cares about.

25. Workbook (section 2)
Dig Deeper: Go!
Conduct a follow-up interview. Take notes.
Switch roles.
Time: 3 min x 2 = 6 min

26. Define

27. Workbook (sections 3 + 4)
Task
Reframe the problem.

28. Workbook (section 3)
Capture Findings:
Instructions
Collect your thoughts.
Re-state the challenge.

29. Workbook (section 3)
Capture Findings: Hints
Think about physical and emotional needs.
Insights are from your perspective (based on
what you heard).

30. Workbook (section 3)
Capture Findings: Go!
Collect your thoughts.
Reframe the challenge.
Time: 3 min

31. Workbook (section 4)
Take a Stand: Instructions
Select the most compelling need.
Articulate a point of view.

32. Workbook (section 4)
Take a Stand: Hints
Choose a meaningful challenge.
Find a problem worth tackling!

33. Workbook (section 4)
Take a Stand: Example
Janice needs a way to feel like she has access
to all of her stuff. Surprisingly, carrying her
purse makes her feel less ready to act, not
more.

34. Workbook (section 4)
Take a Stand: Go!
Select the most compelling need.
Articulate a point of view.
Time: 3 min

35. Ideate

36. Workbook (sections 5 - 7)
Task
Generate alternative ideas.

37. Workbook (section 5)
Radical Ways: Instructions
Create five solutions for your challenge.

38. Workbook (section 5)
Radical Ways: Hints
Generate ideas - don’t evaluate!
Go for volume.
Design something other than a wallet.
Be visual!

39. Workbook (section 5)
Radical Ways: Go!
Create five solutions for your challenge.
Time: 5 min

40. Workbook (section 6)
Share Solutions: Instructions
Pitch your solutions to your partner.

41. Workbook (section 6)
Share Solutions: Hints
Note likes and dislikes.
Look for new insights.
Listen to reactions and questions.
Don’t defend your ideas!

42. Workbook (section 6)
Share Solutions: Go!
Pitch your solutions to your partner.
Time: 5 min x 2 = 10 min

43. Workbook (section 7)
Iterate: Instructions
Sketch a new idea based on feedback.

44. Workbook (section 7)
Iterate: Hints
Consider the responses to your solutions.
Create a variation (or something new).
Provide as much detail as possible.
How does this solution fit your partner?

45. Workbook (section 7)
Iterate: Go!
Sketch a new idea based on feedback.
Time: 3 min

46. Build

47. Workbook (section 8)
Task
Build a prototype.

48. Workbook (section 8)
Build: Instructions
Make a tangible manifestation of your idea.

49. Workbook (section 8)
Build: Hints
Make something your partner can engage with.
Choose to test one aspect of the overall solution.
Be scrappy and quick - not a lot of time!

50. Workbook (section 8)
Build: Go!
Make a tangible manifestation of your idea.
Time: 7 min

51. Test

52. Workbook (section 9)
Task
Collect feedback on your prototype.

53. Workbook (section 9)
Share: Instructions
Give your prototype to your partner.
Watch what happens.

54. Workbook (section 9)
Share: Hints
Let go of your prototype physically - and
emotionally!
Look for feedback and insights.
Don’t defend your prototype - it is not precious!

55. Workbook (section 9)
Share: Go!
Give your prototype to your partner.
Watch what happens.
Time: 4 min x 2 = 8 min

56. Debrief

57. Task
Debrief the design thinking experience.

58. Instructions
Bring your prototypes to the front.

59. Question 1
Who had a partner who created something
that you really like?

60. Question 2
Who sees something they are curious to learn
more about?

61. Question 3
What are your takeaways from today’s
activity?

62. (Some) core values of
design thinking
Human-centred design
Experimentation + prototyping
A bias toward action
Show don’t tell
Power of iteration

63. Resources
The Wallet Project Site – d.school Stanford
Participant Worksheet Package
Facilitator’s Guide

64. Thank You!
M.J. D’Elia
mdelia@uoguelph.ca