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Stephen	
  Gay	
  	
  
	
  
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Mobile World Congress 2011 - MWC
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Major	
  Themes	
  
Four	
  themes	
  emerged	
  from	
  the	
  keynotes,	
  
workshops	
  and	
  personal	
  networking.	
  
  1.  An	
  eco-­‐system	
  
  2.  Mobile	
  fragmentaSon	
  
  3.  GlobalizaSon	
  
  4.  Pioneering	
  space	
  
An	
  eco-­‐system:	
  a	
  consistent	
  
winning	
  theme.	
  
	
  
Developing	
  an	
  eco-­‐system	
  is	
  a	
  foundaSonal	
  
strategy	
  to	
  migrate	
  users	
  between	
  services	
  and	
  
devices.	
  (i.e.	
  TwiFer,	
  Google,	
  Vodaphone)	
  	
  
	
  
Leveraging	
  the	
  cloud	
  and	
  connected	
  services	
  is	
  
key.	
  
Mobile	
  fragmenta:on:	
  a	
  massive	
  
obstacle	
  for	
  development	
  
	
  
Device	
  screen	
  size	
  &	
  resoluSon,	
  compeSng	
  OS	
  
(Android,	
  iOS,	
  Windows	
  7),	
  various	
  global	
  
channels	
  and	
  an	
  integrated,	
  payment	
  process	
  
are	
  the	
  biggest	
  barriers.	
  
	
  
Focus	
  on	
  popular	
  OS	
  (Android,	
  iOS)	
  is	
  key.	
  
HTML5	
  might	
  be	
  the	
  answer.	
  	
  
Globaliza:on:	
  to	
  win	
  globally	
  
requires	
  local	
  understanding.	
  
	
  
Understanding	
  the	
  markets	
  is	
  key	
  to	
  prioriSzing	
  
entry	
  and	
  idenSfying	
  opportuniSes.	
  	
  
(i.e.	
  Vodafone	
  m-­‐Pesa,	
  Chip	
  &	
  Pin	
  &NFC	
  	
  for	
  
Payments)	
  
	
  
A	
  tremendous	
  investment	
  in	
  resources	
  and	
  
dedicaSon	
  is	
  key.	
  
Pioneering	
  space:	
  a	
  risk	
  with	
  huge	
  
reward	
  .	
  
	
  	
  
Developing	
  an	
  integrated	
  global	
  and	
  mobile	
  
service	
  has	
  no	
  magic	
  soluSon.	
  	
  
(i.e.	
  TwiFer,	
  Android,	
  Groupon)	
  
	
  
Accessibility	
  via	
  the	
  cloud,	
  sharing	
  data,	
  and	
  
partnerships	
  are	
  key.	
  Failure	
  might	
  be	
  part	
  of	
  
the	
  process.	
  	
  	
  
Areas	
  of	
  	
  
Interest	
  
Android.	
  Everywhere!	
  
•  The	
  Star	
  of	
  the	
  
   Show!	
  
•  Complete	
  Android	
  
   saturaSon.	
  	
  
•  App	
  demos	
  ranging	
  
   from	
  games,	
  mobile	
  
   payments	
  to	
  
   enterprise	
  soluSons.	
  
•  Developers	
  are	
  
   passionate.	
  
Mobile World Congress 2011 - MWC
Eric	
  Schmidt,	
  Google	
  
•  Vision:	
  Future	
  for	
  the	
  
   masses,	
  not	
  the	
  elite.	
  2	
  
   billion	
  people	
  will	
  be	
  online	
  
   like	
  the	
  rest	
  of	
  us.	
  
•  Next:	
  Phone	
  can	
  become	
  
   your	
  memory.	
  	
  
•  Strategy	
  :	
  Chrome	
  is	
  
   keyboard,	
  Honeycomb	
  is	
  
   touch.	
  
•  Shared:	
  Video	
  ediSng	
  app	
  
   called	
  Movie	
  Studio.	
  
_8BA'!A%:B-"';%/?#-')&')&B:)S/&'/<'&#?'+&-8/B-'$%/&#'
)ASV)S/&;'</8'4565R'
Tablets.	
  Everywhere!	
  
•  One	
  year	
  ago	
  this	
  
   category	
  didn’t	
  
   even	
  exist.	
  
•  Android	
  tablets	
  &	
  
   diminuSve	
  sizes.	
  
•  RIM,	
  LG,	
  HTC,	
  
   Samsung,	
  HP…	
  
Mobile World Congress 2011 - MWC
3D	
  Phones,	
  Arrived	
  
•  LG’s	
  new	
  Android	
  
   device	
  with	
  a	
  
   glassless	
  3D	
  display	
  
   and	
  stereoscopic	
  
   3D	
  camera.	
  
•  New	
  3D	
  
   experiences	
  (and	
  
   interfaces).	
  
•  MoSon	
  sickness.	
  
Mobile World Congress 2011 - MWC
MicrosoM	
  &	
  Nokia	
  
•  Steve	
  Ballmer	
  keynote.	
  
•  Strategy:	
  Nokia	
  partnership	
  
   for	
  all	
  smartphones	
  
•  Shared:	
  MulStasking,	
  IE9,	
  
   Hubs,	
  Cloud	
  services	
  
•  TwiFer,	
  Facebook	
  
•  Copy	
  &	
  Paste	
  
•  93%	
  of	
  customers	
  are	
  
   delighted	
  with	
  Windows	
  
   Phones	
  
Mobile World Congress 2011 - MWC
I$C3"&OGP&E1)=()-&G8$=2'./);"#-'/<'^/>B)g;',C/.)C'
$8#;#&A#E';%/?B&,')':)$'?%#8#'B";'&#?'$%/&#;')8#'
)ASV#R'W</8'4565Y'
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h./c''=&"#,8)S/&'
Mobile	
  Money	
  
•  The	
  Year	
  of	
  Mobile	
  Money	
  	
  
•  A	
  dedicated	
  pavilion	
  (i.e.	
  a	
  Visa	
  booth,	
  NFC	
  
   was	
  everywhere).	
  
•  Full	
  day	
  workshops	
  +	
  Singapore	
  conference	
  
•! (//,C#E'@=1')&-'XB;)';0$$/8"'^K3R'W+$$C#'A/:B&,'
   ;//&`Y'
•! 6i'/$#8)"/8;'WBR#R'3%B&)']&BA/:E'4')&-'X/-)</&#Y
   !B,&#-'0$'</8'C)0&A%B&,'^K3';#8VBA#;'<8/:'4564R'
Workshops	
  
      Workshops	
  &	
  Keynotes	
  
Western	
  Union	
  




02_David	
  Yates	
  
CONSUMER PRIORITIES: CHANNEL AGNOSTIC


      Speed
      S          • Funds sent immediately
                 • Funds available for pickup immediately



 Convenience     • Large distribution network
                 • Channel alternatives based on customer preference

                 • Trusted brand
   Reliability   • Consistent experience – no surprises
                 • World-class service
H$<"B($-)':IQ#;)'
Key success factors



                       Vodafone Money Transfer




                                                      AFFORDABLE




                                                                                      S E C U R E
                      S I M P L E




                                        F A S T




                                    T   R         U         S                   T
6 Vodafone Money Transfer                                          20 February 2011
Mobile	
  Money	
  in	
  Afghanistan	
  




01_JanChipchase	
  
Augmented	
  Reality	
  
                                    !")*#$+, %-. & '$(
                                    !" #$ % &)/'$(0
                 • 1$'' $( 2)*34) -2$5-$(3-6 3. 7$'' 8& 9-6( 2)
                   3+) 3: 4/+0 ;$)7$+, 3<($3+6 :.34 7"$*"
                   6-26*.$2).6 */+ *"336) (3 6)) =$,$(/' =/(/>
                 • ?3 2)*34) -2$5-$(3-6
                      – !34<)''$+, .)/63+6 :3. 6-26*.$2).6
                      – @37). ()*"+3'3,0 2/..$).6
                      – @37). 63*$/' 2/..$).6
                      – @37). 2-6$+)66 2/..$).6
                      – 1) +))= 43.) ABCA&?DE

                !"#"$ #%&%'()* + ,-.&/012.3


Augmented	
  Reality	
  Panel	
  
Consumers	
  in	
  the	
  Clouds	
  




01_Fabrizio_Capobianco	
  
,4"%<+&
,==8)&,==&$9&1()&R)"%'   ,-<%$3<&,==&$9&1()&R)"%'
+&,8*'LB8-;'             (//,C#'1)$;'




'
Fav	
  Quotes	
  
•  “The	
  internet	
  is	
  replacing	
  the	
  economy	
  of	
  scarcity	
  with	
  the	
  
   economy	
  of	
  ubiquity.”	
  Eric	
  Schmidt	
  
•  “The	
  four	
  pillars	
  of	
  privacy:	
  Constant,	
  Control,	
  Relevance	
  and	
  
   Dialog.”	
  Hani	
  Ramzi	
  
•  “Providing	
  value	
  and	
  transparency	
  to	
  the	
  consumer	
  will	
  bring	
  
   greater	
  acceptance	
  for	
  using	
  personal	
  informaSon.”	
  Mihir	
  
   Shah	
  
•  "There's	
  no	
  more	
  privacy..its	
  now	
  just	
  publicy."	
  Gerd	
  
   Leonhard	
  
•  “The	
  markeSng	
  holy	
  grail	
  is	
  to	
  make	
  adverSsing	
  compelling	
  
   and	
  add	
  real	
  value.”	
  Tom	
  Daly	
  
•  "Data	
  is	
  the	
  new	
  oil."	
  Gerd	
  Leonhard	
  
Fav	
  Stats	
  
•  In	
  a	
  100	
  year	
  1	
  billion	
  fixed	
  phone	
  lines	
  were	
  adopted.	
  
     In	
  20	
  years	
  5	
  billion	
  mobile	
  subscribers	
  were	
  adopted.	
  	
  
•  20%	
  of	
  US	
  smartphone	
  users	
  download	
  1	
  app	
  per	
  day	
  
•  45%	
  of	
  US	
  consumers	
  say	
  they	
  can	
  be	
  more	
  efficient	
  on	
  
     mobile	
  broadband	
  saving	
  them	
  money	
  &	
  Sme.	
  
•  32%	
  of	
  US	
  applicaSons	
  were	
  paid	
  for	
  
•  The	
  most	
  popular	
  app	
  is	
  only	
  a	
  30M	
  dollar	
  business	
  
•  28%	
  of	
  apps	
  are	
  free,	
  represenSng	
  81%	
  of	
  downloads	
  
•  There	
  will	
  be	
  2.6	
  Billion	
  users	
  of	
  mobile	
  locaSon-­‐based	
  
     services	
  in	
  2014	
  
	
  
Resource	
  
•  Follow	
  on	
  TwiFer	
  #MWC11	
  or	
  stephengay	
  
•  QuesSons:	
  info@stephengay.com	
  

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Mobile World Congress 2011 - MWC

  • 2. +,#&-)' •! +./0"'123'4566' •! 1)7/8'9%#:#;' •! +8#);'/<'=&"#8#;";' •! 2/8>;%/$;' •! +?)8-;' •! @#;/08A#;'
  • 3. +./0"'123'4566' •! (!1+'1/.BC#'2/8C-'3/&,8#;;' •! D5E555')F#&-##;'<8/:'455' A/0&"8B#;' •! G#C-'6HI6J'K#.80)8*'B&'L)8A#C/&)E' !$)B&' •! 6EM55'A/:$)&B#;'-B;$C)*B&,' A0N&,I#-,#'$8/-0A";')&-' "#A%&/C/,*' •! O#*&/"#;E'2/8>;%/$;E'J'G)CC;'P' +$$'QC)&#"'
  • 5. !"#$%& '(() *$)+,(- ./&+0 123,)-+0 +43$" /$3&" (+$2- 5&3$4 +&-4$% 6+",( #,0$26 %"36$26 3$+&7-"+$&) -+42)("+-4-$"2
  • 6. Major  Themes   Four  themes  emerged  from  the  keynotes,   workshops  and  personal  networking.   1.  An  eco-­‐system   2.  Mobile  fragmentaSon   3.  GlobalizaSon   4.  Pioneering  space  
  • 7. An  eco-­‐system:  a  consistent   winning  theme.     Developing  an  eco-­‐system  is  a  foundaSonal   strategy  to  migrate  users  between  services  and   devices.  (i.e.  TwiFer,  Google,  Vodaphone)       Leveraging  the  cloud  and  connected  services  is   key.  
  • 8. Mobile  fragmenta:on:  a  massive   obstacle  for  development     Device  screen  size  &  resoluSon,  compeSng  OS   (Android,  iOS,  Windows  7),  various  global   channels  and  an  integrated,  payment  process   are  the  biggest  barriers.     Focus  on  popular  OS  (Android,  iOS)  is  key.   HTML5  might  be  the  answer.    
  • 9. Globaliza:on:  to  win  globally   requires  local  understanding.     Understanding  the  markets  is  key  to  prioriSzing   entry  and  idenSfying  opportuniSes.     (i.e.  Vodafone  m-­‐Pesa,  Chip  &  Pin  &NFC    for   Payments)     A  tremendous  investment  in  resources  and   dedicaSon  is  key.  
  • 10. Pioneering  space:  a  risk  with  huge   reward  .       Developing  an  integrated  global  and  mobile   service  has  no  magic  soluSon.     (i.e.  TwiFer,  Android,  Groupon)     Accessibility  via  the  cloud,  sharing  data,  and   partnerships  are  key.  Failure  might  be  part  of   the  process.      
  • 11. Areas  of     Interest  
  • 12. Android.  Everywhere!   •  The  Star  of  the   Show!   •  Complete  Android   saturaSon.     •  App  demos  ranging   from  games,  mobile   payments  to   enterprise  soluSons.   •  Developers  are   passionate.  
  • 14. Eric  Schmidt,  Google   •  Vision:  Future  for  the   masses,  not  the  elite.  2   billion  people  will  be  online   like  the  rest  of  us.   •  Next:  Phone  can  become   your  memory.     •  Strategy  :  Chrome  is   keyboard,  Honeycomb  is   touch.   •  Shared:  Video  ediSng  app   called  Movie  Studio.  
  • 16. Tablets.  Everywhere!   •  One  year  ago  this   category  didn’t   even  exist.   •  Android  tablets  &   diminuSve  sizes.   •  RIM,  LG,  HTC,   Samsung,  HP…  
  • 18. 3D  Phones,  Arrived   •  LG’s  new  Android   device  with  a   glassless  3D  display   and  stereoscopic   3D  camera.   •  New  3D   experiences  (and   interfaces).   •  MoSon  sickness.  
  • 20. MicrosoM  &  Nokia   •  Steve  Ballmer  keynote.   •  Strategy:  Nokia  partnership   for  all  smartphones   •  Shared:  MulStasking,  IE9,   Hubs,  Cloud  services   •  TwiFer,  Facebook   •  Copy  &  Paste   •  93%  of  customers  are   delighted  with  Windows   Phones  
  • 24. Mobile  Money   •  The  Year  of  Mobile  Money     •  A  dedicated  pavilion  (i.e.  a  Visa  booth,  NFC   was  everywhere).   •  Full  day  workshops  +  Singapore  conference  
  • 25. •! (//,C#E'@=1')&-'XB;)';0$$/8"'^K3R'W+$$C#'A/:B&,' ;//&`Y' •! 6i'/$#8)"/8;'WBR#R'3%B&)']&BA/:E'4')&-'X/-)</&#Y !B,&#-'0$'</8'C)0&A%B&,'^K3';#8VBA#;'<8/:'4564R'
  • 26. Workshops   Workshops  &  Keynotes  
  • 28. CONSUMER PRIORITIES: CHANNEL AGNOSTIC Speed S • Funds sent immediately • Funds available for pickup immediately Convenience • Large distribution network • Channel alternatives based on customer preference • Trusted brand Reliability • Consistent experience – no surprises • World-class service
  • 30. Key success factors Vodafone Money Transfer AFFORDABLE S E C U R E S I M P L E F A S T T R U S T 6 Vodafone Money Transfer 20 February 2011
  • 31. Mobile  Money  in  Afghanistan   01_JanChipchase  
  • 32. Augmented  Reality   !")*#$+, %-. & '$( !" #$ % &)/'$(0 • 1$'' $( 2)*34) -2$5-$(3-6 3. 7$'' 8& 9-6( 2) 3+) 3: 4/+0 ;$)7$+, 3<($3+6 :.34 7"$*" 6-26*.$2).6 */+ *"336) (3 6)) =$,$(/' =/(/> • ?3 2)*34) -2$5-$(3-6 – !34<)''$+, .)/63+6 :3. 6-26*.$2).6 – @37). ()*"+3'3,0 2/..$).6 – @37). 63*$/' 2/..$).6 – @37). 2-6$+)66 2/..$).6 – 1) +))= 43.) ABCA&?DE !"#"$ #%&%'()* + ,-.&/012.3 Augmented  Reality  Panel  
  • 33. Consumers  in  the  Clouds   01_Fabrizio_Capobianco  
  • 34. ,4"%<+& ,==8)&,==&$9&1()&R)"%' ,-<%$3<&,==&$9&1()&R)"%' +&,8*'LB8-;' (//,C#'1)$;' '
  • 35. Fav  Quotes   •  “The  internet  is  replacing  the  economy  of  scarcity  with  the   economy  of  ubiquity.”  Eric  Schmidt   •  “The  four  pillars  of  privacy:  Constant,  Control,  Relevance  and   Dialog.”  Hani  Ramzi   •  “Providing  value  and  transparency  to  the  consumer  will  bring   greater  acceptance  for  using  personal  informaSon.”  Mihir   Shah   •  "There's  no  more  privacy..its  now  just  publicy."  Gerd   Leonhard   •  “The  markeSng  holy  grail  is  to  make  adverSsing  compelling   and  add  real  value.”  Tom  Daly   •  "Data  is  the  new  oil."  Gerd  Leonhard  
  • 36. Fav  Stats   •  In  a  100  year  1  billion  fixed  phone  lines  were  adopted.   In  20  years  5  billion  mobile  subscribers  were  adopted.     •  20%  of  US  smartphone  users  download  1  app  per  day   •  45%  of  US  consumers  say  they  can  be  more  efficient  on   mobile  broadband  saving  them  money  &  Sme.   •  32%  of  US  applicaSons  were  paid  for   •  The  most  popular  app  is  only  a  30M  dollar  business   •  28%  of  apps  are  free,  represenSng  81%  of  downloads   •  There  will  be  2.6  Billion  users  of  mobile  locaSon-­‐based   services  in  2014    
  • 37. Resource   •  Follow  on  TwiFer  #MWC11  or  stephengay   •  QuesSons:  info@stephengay.com