Evangelizing and designing voice user interface in an organization with a long GUI-only history. Apple’s Siri and Google Now have ignited consumers’ interest in voice user interface (VUI) by delivering valuable and delightful customer experiences. Innovative companies can leverage VUI solutions to create a competitive advantage. But how do you drive the adoption of VUI in an organization with a long GUI-only history? We'll share the frameworks we used to evangelize VUI, offer key insights and design principles to help you start your own grassroots VUI movement, and provide best practices and a VUI brainstorming canvas.

1. IXDA 2014
EVANGELIZING & DESIGNING VOICE USER INTERFACE
ADOPTING VUI
IN A GUI WORLD
FEBRUARY 8, 2014
STEPHEN GAY
SUSAN HURA

2. OUR STORY
IXDA 2014
@stephengay @speechusability

3. TODAY
IXDA 2014
@stephengay @speechusability

4. Interactions with technology
EVOLUTION
Command Line
Interface
(CLI)
Graphical User
Interface
(GUI)
Natural User
Interface
(NUI)
Voice User
Interface
(VUI)
Time
IXDA 2014
@stephengay @speechusability

5. AN ALTERNATIVE HISTORY
Time
IXDA 2014
@stephengay @speechusability

6. NATURAL = HUMAN
Audible
Feedback
IXDA 2014
Voice
Control
@stephengay @speechusability

7. HER
IXDA 2014
@stephengay @speechusability

8. DEFINE
A VUI ENABLES PEOPLE TO USE
THEIR VOICES AND INNATE
LANGUAGE SKILLS TO INTERACT
WITH TECHNOLOGY.

9. THE SPEECH CHAIN
Amsterdam
IXDA 2014
@stephengay @speechusability

10. THE SPEECH CHAIN
IXDA 2014
@stephengay @speechusability

11. THE SPEECH CHAIN
ASR
Automatic Speech Recognition
= Sounds to Words
Idea
Sound
Idea
NLU
Natural Language Understanding
= Words to Meaning
IXDA 2014
@stephengay @speechusability

12. TYPES OF INTERACTIONS

13. Integration Complexity
TYPES OF INTERACTION
Customer Benefit
IXDA 2014
@stephengay @speechusability

14. THE SECRETARY
Recognize what is being said and record it
IXDA 2014
@stephengay @speechusability

15. THE SECRETARY
Recognize what is being said and record it
IXDA 2014
@stephengay @speechusability

16. THE BOUNCER
Recognize who is speaking
IXDA 2014
@stephengay @speechusability

17. THE BOUNCER
Recognize who is speaking
IXDA 2014
@stephengay @speechusability

18. THE BOUNCER
IXDA 2014
@stephengay @speechusability

19. THE GOPHER
Execute simple orders
IXDA 2014
@stephengay @speechusability

20. THE GOPHER
Execute simple orders
IXDA 2014
@stephengay @speechusability

21. FEBRUARY 8, 2014

22. THE PERSONAL ASSISTANT
Intelligently respond to natural language input
IXDA 2014
@stephengay @speechusability

23. THE PERSONAL ASSISTANT
Intelligently respond to natural language input
IXDA 2014
@stephengay @speechusability

24. THE PERSONAL ASSISTANT
IXDA 2014
@stephengay @speechusability

25. THE PERSONAL ASSISTANT
IXDA 2014
@stephengay @speechusability

26. FEBRUARY 8, 2014

27. GOTCHA
IXDA 2014
@stephengay @speechusability

28. OPPORTUNTIES

29. OPPORTUNTIES
Hands Free
IXDA 2014
Extra Hand
Shortcuts
Humanize
@stephengay @speechusability

30. HANDS FREE
IXDA 2014
@stephengay @speechusability

31. FEBRUARY 8, 2014

32. EXTRA HAND
IXDA 2014
@stephengay @speechusability

33. HANDSFREE
IXDA 2014
@stephengay @speechusability

34. SHORTCUTS
IXDA 2014
@stephengay @speechusability

35. SHORTCUTS
IXDA 2014
@stephengay @speechusability

36. HUMANIZE
IXDA 2014
@stephengay @speechusability

37. FEBRUARY 8, 2014

38. BRAINSTORM
IXDA 2014
@stephengay @speechusability

39. PRINCIPLES

40. PRINCIPLES
IT’S DIFFERENT
DESIGNING FOR SPEECH
IXDA 2014
@stephengay @speechusability

41. BE MULTI-MODAL
VUI + GUI
IXDA 2014
@stephengay @speechusability

42. HOW TO BE A GREAT CONVERSATIONALIST
1. Be a good machine
3. Be trustworthy
Own the strengths and limitations of
automated conversation.
Follow conversational maxims and
ensure that users can too.
2. Take turns
Give strong cues for when its time to
talk and listen. Show that you’re
listening, through both words and
actions.
IXDA 2014
4. Be tolerant
Be tolerant of natural disfluencies.
@stephengay @speechusability

43. BE A GOOD MACHINE
IXDA 2014
@stephengay @speechusability

44. TAKE TURNS
IXDA 2014
@stephengay @speechusability

45. TAKE TURNS
IXDA 2014
@stephengay @speechusability

46. BE TOLERANT
IXDA 2014
@stephengay @speechusability

47. BE TRUSTWORTHY
IXDA 2014
@stephengay @speechusability

48. BE TRUSTWORTHY
IXDA 2014
@stephengay @speechusability

49. EVANGELIZE

50. EVANGELIZE VUI
1.
2.
3.
4.
5.
IXDA 2014
Jump on a train in motion.
Know your audience.
Build a foundation of knowledge.
Make it tangible.
Make it their own.
CON 5
@stephengay @speechusability

51. DOWNLOAD THE PPT AND MATERIAL
@STEPHENGAY
IXDA 2014
@stephengay @speechusability