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Deception
From
to
Clarity
Stephen Hay, dsgnday Amsterdam
THOUGH TS ON DE CE PTIO N I N WE B DESIGN
From Deception to Clarity
–DARW IN ORTIZ
“People tend to see what they expect to see.”
Design decisions.
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
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From Deception to Clarity
From Deception to Clarity
People who stand to gain something
from you have motive to deceive.
I ♥ Deception
From Deception to Clarity
From Deception to Clarity
Principles, Techniques, and Ethics of Stage
Magic and Their Application to Human
Interface Design
Bruce “Tog” Tognazzini (1993)
–BRU CE “ TOG” TOGNAZZI NI
“A trash can instead of a dialog requesting track and sector
identification for zero-overwrite is simulation.”
Benevolent Deception in Human
Computer Interaction
Eytan Adar (University of Michigan), 

Desney S. Tan (Microsoft Research), Jaime Teevan (Microsoft Research), 2013
Deception can be found in UIs
all around us.
https://www.flickr.com/photos/roboppy/7364621250/
From Deception to Clarity
From Deception to Clarity
Good vs Evil
Stupid Patterns
From Deception to Clarity
Dark Patterns
darkpatterns.org
From Deception to Clarity
“Roach Motel”
http://darkpatterns.org/at-twitch-tv-more-colors-means-give-us-money/
“Bait & Switch”
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
From Deception to Clarity
€
Why people use dark patterns
Rather than deceiving users, enable
them to do what you’d like them to do.
Deceit is the low-hanging fruit
of persuasion
–BJ FOGG
“By focusing on simplicity of the target behavior, 

you increase Ability.”
A behavior model for persuasive design:
behaviormodel.org
Motivation Ability
–DARW IN ORTIZ
“The audience must never be made to work.”
Clarifying techniques
1. Use fewer props
Add only the necessary to your UI
rijksmuseum.nl
rijksmuseum.nl
2. Use a memory hook
Be consistent
From Deception to Clarity
3. Visually clarify the props
Make it clear what everything does
“Don't stand in the elevator 

when sheets of paper are flying around 

to the side of the elevator.”
From Deception to Clarity
4. Visually clarify the layout
(That says it all)
From Deception to Clarity
5. Make the hidden visible
If it needs to be there, put it there.
From Deception to Clarity
We make cars.
SCROLL DOWN PAST THIS MODERN VARIATION OF A FLASH INTRO TO FIND SOME ACTUAL CONTENT.
6. Eliminate time lags
Design for performance
From Deception to Clarity
From Deception to Clarity
7. Eliminate interruptions
Avoid distractions from the task at hand
From Deception to Clarity
From Deception to Clarity
8. Procedural directness
Design fluid procedures
From Deception to Clarity
From Deception to Clarity
Delight vs Frustration
:-) :-(
–HENNING N EL MS, M AGIC AND SH OWM AN SH IP
“…some deceptions are permissable, others are unforgivable. No
one expects a poker player to tell the truth about the cards he
holds. However, if you try to deceive by dealing from the bottom
of the deck, you may got shot and will certainly be shunned.”
Thank you!
@stephenhay
the-haystack.com
responsivedesignworkflow.com

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From Deception to Clarity