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Ways to Build
LinkedIn Influence
#SMSecrets
Achieve your personal and professional goals
on LinkedIn by leveraging the power of
personal influence.
What’s Your Personal
Influence Advantage?
Your story, your beliefs, your values,
your perspective, your experiences,
your skills, your expertise, your talents,
your personality, your passions
What are Your Unique
Market Opportunities?
Your personal and professional
connections (online and offline), core
value proposition, present/past
industries, target market
What are Your Unique
Market Opportunities?
Your location, natural affinity groups,
hobbies/interests, club memberships,
community involvement, charitable
endeavors
Personal
Influence
Advantage
Personal
Influence
Advantage
Unique
Market
Opportunities+
Personal
Influence
Advantage
Unique
Market
Opportunities
LinkedIn
Success
Formula+ =
“You can make more friends in two
months by becoming interested in
other people than you can in two
years by trying to get other people
interested in you.”
- Dale Carnegie, How to Win
Friends and Influence People
Know Your Value
1
The first step in building LinkedIn influence is
knowing what you’re good at, how you’re
different, and who you are most uniquely
qualified to serve.
Dress for Success
2
Your LinkedIn profile is your professional
identity today by default. Many times it’s the
first stop for someone to learn more about you.
Look your best! You only get one chance to
make a first impression.
Build a Smart
Network3
The smarter the network you build on LinkedIn,
the smarter LinkedIn becomes about who to
connect you with. Make connections that can
ultimately be mutually beneficial.
Give to Receive
4
Look for opportunities to build rapport,
promote, connect, and serve others.
Show that you are aware and that you
care. Only then will your network care
about what you have to share!
Go 1-to-1
5
Identify you most valuable LinkedIn
connections (MVC’s) and court them. Learn
what their needs and goals are and help them
to achieve. Leverage LinkedIn messaging and
InMail to give, not to pitch or sell.
Be a LinkedIn
Leader6
Publish and share content on LinkedIn that is
relevant to your network members. Make your
content interesting, appealing, and valuable in
order to establish yourself as a trusted thought
leader in your industry.
Get Consistently
Active7
The best way to grow your visibility and your
network on LinkedIn is to become consistently
active. Make the commitment to spend time on
LinkedIn. Consistency builds trust.
Don’t Wait for Someone
to Appoint You as a
LinkedIn Influencer…
Don’t Wait for Someone
to Appoint You as a
LinkedIn Influencer…
Just Become One!
Influence Builds Equity
LinkedIn Influence Builds Professional Equity
ProfessionalEquity
LinkedIn Influence
Want to
master the
art of
influence on
LinkedIn?
Learn how with
Stephanie’s Book:
LINKED TO
INFLUENCE
Learn how with
Stephanie’s Book:
LINKED TO
INFLUENCE

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Build LinkedIn Influence (#SMSecrets)