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Community engagement nypa

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Slides for a workshop on community engagement.

Community engagement nypa

  1. 1. Engage Your Community Steve Buttry New York Press Association Sept. 19, 2014 #NYPA14
  2. 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
  3. 3. Stories coming up next week?
  4. 4. Your homework • Choose 1 or 2 things to try next week • Choose 1 or 2 things to try in October • Write down follow-up questions • Slides and links on my blog
  5. 5. What is engagement?
  6. 6. Ways of engaging • Community blogs • Social media • Seek community content • Curation, aggregation • Contests • Don’t forget the newspaper! • Face to face
  7. 7. Growing your network Finding new bloggers: • Google (blog search w/ community names) • Check local blogs’ blogrolls • Check links of local tweeps • Help set up people with blogs
  8. 8. Host some group blogs • Community clubs • Community religious organizations • Youth sports teams • Neighborhood groups • Music (marching bands, church choirs, garage bands, youth recitals) • What else?
  9. 9. Social media • Community orgs w/ FB pages • Community FB groups (if they’re open) • Community orgs, voices on Twitter • Community orgs w/ YouTube channels • Community orgs on Instagram, Flickr • Community Pinboards
  10. 10. The Social Media Conversation
  11. 11. Great for promotion, but also … • Great for reporting • Find story ideas • Crowdsource • Join & spur the conversation (reply, retweet, ask questions)
  12. 12. engagement • Photos used to engage best, but now links w/ strong photos work best • Don’t autopost, start a conversation • Have a human voice • Engage with (and police) comments • Ask questions • Use polls
  13. 13. engagement
  14. 14. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
  15. 15. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
  16. 16. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
  17. 17. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
  18. 18. Encourage staff to be conversational: • Be personable (can do that w/o stating opinions) • More than just links • Listen to community; reply & RT • Livetweeting events
  19. 19. What’s your social-media voice • All about me? • Join other conversations? • Appropriate to content (light, serious)? • Who would your social-media voice be (think of a character)?
  20. 20. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  21. 21. Lead the conversation Live chat opportunities: • Enterprise story: Reporter and/or source(s) • Promote upcoming game or other event (or during the event) • Controversial editorial • Community leaders
  22. 22. Lead the conversation Live chat opportunities: • Promote contest (or contest winner) • Columnist, editor fielding questions • Second screen (Oscars, Super Bowl, election night) • Damage control • What else?
  23. 23. Live-chat tips • Lots of tools available: CoverItLive, ScribbleLive, WordPress, Superdesk • Twitter chat brings in community audience • Promote on home page, print product • Moderate comments • Don’t solo
  24. 24. Live-chat tips • Have participants on phone call, so you can promp participants about next questions, know when they’re done answering, etc. • Give start time but not end. Plan for an hour but OK to quit early if it’s run its course.
  25. 25. Curating the conversation “I think curation has always been a part of journalism; we just didn't call it that.” – Andy Carvin (then of NPR, now with First Look Media), quoted in The Atlantic by Phoebe Connelly
  26. 26. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
  27. 27. Curation tools • Search (Google, Twitter etc.) • Storify • Tumblr • RebelMouse • Pinterest • Geofeedia • Spundge
  28. 28. Curation sources • Social media (Twitter, Facebook, Flickr, YouTube …) • Blogs • Staff content (current & archives) • Other news media (yes, competition)
  29. 29. Authenticate & attribute • Ask: “How do you (they) know that?” • Ask careful questions of crowd to help you vet & verify • Check links, tweets & information on sources • Link to original source • Attribute
  30. 30. Contest possibilities • Holidays (Halloween, Thanksgiving, Christmas, Valentine’s, Mother’s Day, Father’s Day, July 4) • Seasons (fall colors, winter photos, etc.) • Children, pets • Sports • Community locations
  31. 31. Contest tips • Photo contests rock • Facebook works (brings new likes, helps you in news feed algorithm) • Which is better – judging or voting? • Experiment, learn, laugh • Don’t forget the print product
  32. 32. Contest sponsorships • Get advertiser(s) to provide prizes • Tie in advertiser’s Facebook page (people can enter by liking it) • Event at sponsor’s business • What else?
  33. 33. Your contest ideas • Groups of 3-4 • Something for fall or winter engagement • Theme? • How enter? • How judge? • Ideal sponsor?
  34. 34. Video engagement • Surveillance video • Seek submissions from community • Vine, Tout • Google Voice + still photos • Search YouTube, Vimeo • Hangout (live on YouTube)
  35. 35. Video engagement • POV camera • Live webcam • Re-ask best question (quick edit) • Post raw video • Live coverage • Video from source, agency
  36. 36. Your homework • Choose 1 or 2 things to try next week • Choose 1 or 2 things to try in October • Write down follow-up questions • Slides and links on my blog
  • salahdeanmoussalli

    Sep. 29, 2014
  • s_m_i

    Sep. 24, 2014
  • MaritaCalderon1

    Sep. 24, 2014
  • Skipstacy

    Sep. 23, 2014
  • redhat

    Sep. 23, 2014
  • EusouDmais

    Sep. 21, 2014
  • EusouDmais

    Sep. 21, 2014
  • alessandrocappai

    Sep. 21, 2014

Slides for a workshop on community engagement.

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