Online Strategy and Best Practices for Health Care Marketing is intended to help health care marketers understand how to use social media and online marketing to build their brand and grow their practice.
This presentation builds on the concepts introduced in "Online Health Care Marketing: The Basics!" at http://bit.ly/8IYUQh, addressing the following:
1. Business case for online marketing in health care
2. A five-point plan (and best practices) for online marketing success
- Understand your audience
- Optimize your Web site
- Create demand via paid, owned and earned media
- Engage and interact via social media
- Define metrics and measure results
3. Social Media: Keys To Success
- Business case for social media
- Common mistakes and pitfalls
- Tactical recommendations for success