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Creating a Killer  Social Commerce  Web Site Experience
Social Commerce: Buzzword or Game Changer? Source:  Social  Commerce Today :
“ 69% percent of consumers who buy mostly online visit  social  networking sites” –  IBM e-Commerce Survey 2009
“ Social commerce  is a subset of  electronic commerce  that involves using  social media , online media that supports soc...
Cocktail Party Version: “ Social commerce is the fusion of  social media and e-commerce  to create an entirely new experie...
Foundations: Frameworks of Social Commerce
Forrester’s Five Eras of the Social Web
Steve’s Three Eras of Social Commerce 2000-2005 The Community Era This all about getting together and forming relationship...
Components: Building Blocks for Creating a Killer Social Commerce Web Site Experience
Component #1: Social Shopping
Component #2: Ratings & Reviews
Component #3: Recommendations & Referrals
Component #4: Forums & Communities
Component #5: Social Media
Component #6: Social Advertising
Case Study: Independent Sci-Film Browncoats: Redemption
Background: Independent Sci-Film for Charity
Background: Independent Sci-Film for Charity
Step #1: Establish Your Goals Know What Your Want Your Final Outcome To Be
32,000 DVD Units
Step #2: Build the Community Engage & Interact With Your Community To Gain Support
Step #3: Give Them GOOD Content Keep Them Up To Date With Information They Want
Step #4: Get them Involved Give Your Community Actions to Do On Your Behalf
Step #5: Get them Investing Empower Your Community to Take Ownership
Step #6: Share the Success Goals Accomplished
Some Final Thoughts…
Final Thoughts <ul><li>Connect with people’s hobbies and passions </li></ul><ul><li>Build relationships - one at a time </...
Questions?
 
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Social Commerce Camp - Killer Social Commerce Experience

This is a presentation given at Social Commerce Camp DC on the foundations and components of social commerce. This includes a case study of Browncoats: Redemption, a fan film for charity that is using social commerce to raise $500,000 for charity.

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Social Commerce Camp - Killer Social Commerce Experience

  1. Creating a Killer Social Commerce Web Site Experience
  2. Social Commerce: Buzzword or Game Changer? Source: Social Commerce Today :
  3. “ 69% percent of consumers who buy mostly online visit  social  networking sites” – IBM e-Commerce Survey 2009
  4. “ Social commerce  is a subset of  electronic commerce  that involves using  social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.” – Wikipedia
  5. Cocktail Party Version: “ Social commerce is the fusion of social media and e-commerce to create an entirely new experience.”
  6. Foundations: Frameworks of Social Commerce
  7. Forrester’s Five Eras of the Social Web
  8. Steve’s Three Eras of Social Commerce 2000-2005 The Community Era This all about getting together and forming relationships 2006-2009 The Crowdsourcing Era Things were now about doing something together 2010-2015 The Collective Era People via social networks form buyer collectives and become brands
  9. Components: Building Blocks for Creating a Killer Social Commerce Web Site Experience
  10. Component #1: Social Shopping
  11. Component #2: Ratings & Reviews
  12. Component #3: Recommendations & Referrals
  13. Component #4: Forums & Communities
  14. Component #5: Social Media
  15. Component #6: Social Advertising
  16. Case Study: Independent Sci-Film Browncoats: Redemption
  17. Background: Independent Sci-Film for Charity
  18. Background: Independent Sci-Film for Charity
  19. Step #1: Establish Your Goals Know What Your Want Your Final Outcome To Be
  20. 32,000 DVD Units
  21. Step #2: Build the Community Engage & Interact With Your Community To Gain Support
  22. Step #3: Give Them GOOD Content Keep Them Up To Date With Information They Want
  23. Step #4: Get them Involved Give Your Community Actions to Do On Your Behalf
  24. Step #5: Get them Investing Empower Your Community to Take Ownership
  25. Step #6: Share the Success Goals Accomplished
  26. Some Final Thoughts…
  27. Final Thoughts <ul><li>Connect with people’s hobbies and passions </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Build communities – one relationship at a time </li></ul><ul><li>Relationships and Community will drive Online Sales </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul>
  28. Questions?
  29.  
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This is a presentation given at Social Commerce Camp DC on the foundations and components of social commerce. This includes a case study of Browncoats: Redemption, a fan film for charity that is using social commerce to raise $500,000 for charity.

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