The old maxim says we should “Find a need and fill it;” while at a one level that is certainly true, even in this era of fetishized disruption, organizations seem to easily fall in love with the idea of being in the problem solving business. Steve will review a number of different mindsets for creating products and services, consider their benefits and risks, and challenge you to go beyond a fixing mentality.

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Stop Solving Problems!
Steve Portigal
@steveportigal

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Patterns, trends, archetypes
in approaches to innovation

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Be aware of your approach,
and risks/tradeoffs

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Headlin
e for this
section
Focus
on the
Solution
Extend

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Invent

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Focus
on the
Solution
Headlin
e for this
section

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Focus
on the
Solution
Expedia

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Steve Jobs - Woodside, CA 1984 by Norman Seeff

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Focus
on the
Solution
Iron Man

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Focus
on the
Solution
Headlin
e for this
section
Know the
Problem
Fix

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"DSC_0302 bloom" (CC BY-ND 2.0)
by Pan American Health Organization PAHO

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Fox 5 San Diego

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Fox 5 San Diego

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"Selfie stick" (CC BY-SA 2.0) by simbiosc

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Focus
on the
Solution
Electronic Ink

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Discover

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"Snow" (CC BY-NC 2.0) by Stephen Downes

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Bank
Merger
Life
The customer’s framework
Life
Bank
Merger
The bank’s perspective

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@steveportigal
steve@portigal.com
linkedin.com/in/steveportigal
Thank you!