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A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create

  1. 1. A (Very Brief But) Interactive Introduction To SEO Thursday 6th March 2014 Steve Morgan morganonlinemarketing.co.uk
  2. 2. What is SEO? • SEO (Search Engine Optimisation) • Increasing your rankings in search engines @steviephil SEOno.co.uk
  3. 3. What is SEO? • SEO (Search Engine Optimisation) • Increasing your rankings in search engines @steviephil SEOno.co.uk
  4. 4. (Fun) Facts • Google owns 90%+ of search engine market share in UK • Searchers are more likely to click on organic results compared to ads @steviephil SEOno.co.uk
  5. 5. (Fun) Facts • PPC (Pay Per Click) a.k.a. Google AdWords c. 25% of clicks • SEO organic/natural results c. 75% of clicks @steviephil SEOno.co.uk
  6. 6. (Fun) Facts • c. 95% of searchers do not go beyond page 1 of the search results • If they haven’t found what they’re looking for, they’ll revise their search (…or give up) • Comic source: http://xkcd.com/1334/ @steviephil SEOno.co.uk
  7. 7. (Fun) Facts • Higher rankings = more clicks = more traffic! Source: http://moz.com/blog/atale-of-two-studies-google-vsbing-clickthrough-rate @steviephil SEOno.co.uk
  8. 8. First (important) step? • Keyword Research! • No point ranking #1 for a keyword that nobody searches for! • Search volume data obtainable via the Google AdWords Keyword Planner tool • http://www.google.com/sktool/ (You need a Google AdWords account) @steviephil SEOno.co.uk
  9. 9. @steviephil SEOno.co.uk
  10. 10. Interactive Exercise 1 – Keyword Research • Use the Keyword Planner to see keyword search volumes • Think about: o Your business idea…? o Is it more popular / less popular than you thought? o Set your country of preference: UK or Global? o Try variations, synonyms, singular vs. plural, etc. o Its specificity: e.g. “shoes” vs. “buy blue trainers online” o Be careful of words with double meanings: e.g. trainers (type of shoes) vs. trainers (people who provide training) @steviephil SEOno.co.uk
  11. 11. The Main Factors of SEO • When Google evaluates a website: o Is it relevant? o Is it authoritative? o Is it trustworthy? • How does it determine these things? @steviephil SEOno.co.uk
  12. 12. SEO – the code of a website @steviephil SEOno.co.uk
  13. 13. SEO – the website’s text @steviephil SEOno.co.uk
  14. 14. SEO – link building Industry-specific directories PR Business directories Your-Site.com Social media Blog commenting Forums @steviephil Guest blogging Infographics SEOno.co.uk
  15. 15. Interactive Exercise 2 – Link Analysis • Use Open Site Explorer to see the links pointing to a website • http://www.opensiteexplorer.org/ • Check one of the following: o Your own website? The website your business idea aspires to be? o A friend or family member’s website? A website you like? o castlebikes.co.uk / celticseries.co.uk (Steve’s websites!) @steviephil SEOno.co.uk
  16. 16. SEO resources • Moz’s Beginner’s Guide to SEO http://moz.com/beginners-guide-to-seo @steviephil SEOno.co.uk
  17. 17. SEO resources • Backlink analysis tools: o Moz’s Open Site Explorer – http://www.opensiteexplorer.org/ (pictured) o Majestic SEO – https://www.majesticseo.com/ @steviephil SEOno.co.uk
  18. 18. SEO resources • Moz blog (& Whiteboard Friday) http://moz.com/blog • Search Engine Land http://searchengineland.com/ • DistilledU https://www.distilled.net/u/ ($40 per month BUT free demo) @steviephil SEOno.co.uk
  19. 19. Thank you! My blog: SEOno.co.uk Twitter: @steviephil morganonlinemarketing.co.uk @steviephil SEOno.co.uk

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