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Getting Your Face In Google | Box UK Tech Talk

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This is a shortened version of my talk for Cardiff Internet, carried out the following day for colleagues at Box UK. Just like the main talk, it covers rel="author" and includes information on its benefits, how to implement it and even contained a live demo showing implementation via WordPress and the Yoast SEO plugin.

Copy & paste this link to see a screen capture video of the live implementation demo:
http://www.youtube.com/watch?v=RVg9-5tqjIU

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Getting Your Face In Google | Box UK Tech Talk

  1. 1. Getting Your Face In Google rel="author" implementation – Box UK Tech Talk
  2. 2. What is rel="author"? Introduced: June 2011 Type of markup in the form of a rel attribute In short: it ties your Google+ profile to pages/posts that you’ve authored
  3. 3. What are the benefits?
  4. 4. 1 Increases click-through rate (CTR)!
  5. 5. 1) http://www.quicksprout.com/2012/04/27/want-a-150-boost-in-traffic-then-use-this-idiot- proof-guide-to-google-authorship-markup/ 2) http://www.blueglass.com/blog/using-authorship-markup-to-increase-click-through- rates-in-the-serps/ 3) http://www.seobodybuilder.com/marketing-conversion/click-through-rate-increased- with-rel-author/ 4) http://www.marketingtechblog.com/rel-author-ctr/
  6. 6. http://www.seomoz.org/blog/google- author-photos
  7. 7. 2 Personal branding
  8. 8. + Pro tip: Use the same avatar on all sites & social networks
  9. 9. 3 Increases rankings…?
  10. 10. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” (emphasis added) Eric Schmidt Executive Chairman, Google From his upcoming book: The New Digital Age Scrooge McSchmidt image source: http://www.siliconbeachtraining.co.uk/blog/eric-schmidt-google-verification/
  11. 11. How do you implement rel="author"? Google recommends two ways on its Support page: Author information in search results http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
  12. 12. Link Google+ using a 1 verified email address So for http://seono.co.uk... Email address on the same domain: e.g. steve@seono.co.uk + “a clear byline identifying you as the author (for example, "By Steve Morgan")” Pros: Easy to do! Cons: Only works for sites where you have an email address (e.g. your own blog) + unreliable (not guaranteed)
  13. 13. 2 Add the ?rel=author link parameter On any post you write, add a link to your Google+ profile with ?rel=author at the end of the URL, e.g. https://plus.google.com/109807087957970967076?rel=author Pros: Requires a little more effort, but… Cons: Google takes it as a much stronger hint!
  14. 14. 3 Code in the page header *Not recommended!* Google no longer suggests this as a method of implementation (...but it’s still good to know) Put this in the <head> section of a page: <link href="https://plus.google.com/[yourpageID]" rel="author" /> Pros: Easy on to do site-wide! Cons: Gets messy if it’s a multi-author blog
  15. 15. Also… Add the site to the ‘Contributor to’ section of your Google+ profile’s About page:
  16. 16. Test it! Check it’s working with Google’s Rich Snippets Preview Tool: http://www.google.com/webmasters/tools/richsnippets
  17. 17. LIVE DEMO (woo!)
  18. 18. Track it! Get (rough) impression/click data from Google Webmaster Tools https://www.google.com/webmasters/tools/labs-author-stats-1 Home > Labs > Author stats
  19. 19. Additional reading: The ultimate rel="author" implementation guide (IMO): http://www.blindfiveyearold.com/how-to-implement-rel-author A case study I’ve written – what happened when I had two authors attached to one page: http://seono.co.uk/2013/02/20/confusing-google-a-rel-author-case-study/ In summary: bad things happened…! 
  20. 20. Any questions? (Kudos to Gafyn, Craig and Dayle for volunteering their blogs for the implementation demo!)

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