This lightning talk summarizes the history of search engine optimization (SEO) in 3 minutes or less. It outlines 20 major events and developments in SEO from 1990 to 2015, including the creation of the World Wide Web, early search engines, the launch of Google, the introduction of Google's PageRank algorithm, and other important Google updates. The talk also lists challenges and donation amounts associated with a charity fundraiser where attendees can win prizes by correctly stating SEO terms.

1. Lightning Talk
The History of SEO
in 5 3 Minutes

2. For Adrian & Emilia

3. Challenges…
• £25 – From 5:00 to 4:40
• £50 – From 4:40 to 4:20
• £75 – From 4:20 to 4:00
• £100 – From 4:00 to 3:40
• £125 – From 3:40 to 3:20
• £150 – From 3:20 to 3:00
• £200 – Xmas hat
• £250 – 5 SEO buzzwords…
• £300 – …Chosen by others

4. Buzzwords
1. “Clicks-and-mortar”
2. “Buzz Wedge”
3. “Low Hanging Fruit”
4. “Black-hat SEO”
5. “Link Juice”

5. The History of SEO in 3… 2… 1…

6. 01) World Wide Web
1990

7. 02) Early search engines
1993-1997

8. 03) Backrub (a.k.a. Google)
1996

9. 04) Search Engine Watch
1997

10. 05) Google PageRank
1998

11. 06) Google AdWords
2000

12. 07) ‘Google bombing’
2002

13. 08) Google Florida
2003

14. 09) SEOmoz (later known as Moz)
2004

15. 10) Google Maps
2005

16. 11) rel="nofollow"
2005

17. 12) Google Suggest
2008

18. 13) Google Caffeine
2009

19. 14) Google Vince
2009

20. 15) brightonSEO
2010

21. 16) Google Panda
2011

22. 17) (not provided)
2011

23. 18) Google Venice
2012

24. 19) Google Penguin
2012

25. 20) Mobilegeddon
2015

26. The end (whew)
Donors:
Brett Downes, Chris Dyson,
Craig, Ecoflor Ltd, Emily
Bater, Emma Morgan,
@gramatter, Marilyn &
Bernard Morgan, Martin
Lamb, Paula, Rachel, Rhys
Gregory, Scott, Tom
Buckland, Wize VA &
multiple Anonymous
people – thank you all!
Images:
Intro | 01 | 02a
02b | 03 | 04a | 04b
05| 06 | 07 | 08
09a | 09b | 10 | 11
12 | 13 | 14 | 15
16a | 16b| 17 | 18
19a | 19b | 20
References:
Hubspot
articles
(1 & 2)