On Wednesday 22nd April I was the guest on a webinar hosted by Cardiff Metropolitan University's Centre for Entreprenurship.* In this version of my Anti-Sell talk, I focused on giving online networking tips, especially in light of the Coronavirus/COVID-19 and therefore the fact that the lockdown has put a hold on offline/face-to-face networking opportunities.
* The original plan was to run a networking workshop for Cardiff Met students - at their Cardiff Llandaff campaus - in mid-March, but it was inevitably postponed due to the lockdown.
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Steve!
SEO for 11+ years
Freelance for 7-ish years
Welsh ICE member/mentor
Blogger at SEOno
Organiser of #CardiffSEO
Author of Anti-Sell
19. @steviephil #AntiSell
Networking can include…
Twitter Q&A chats
Webinars Podcasts
(seriously)
Facebook groups Community-focused
content creation
Online meetups
20. @steviephil #AntiSell
Twitter Q&A chats
Networking can include…
…But it's not just what you do, but how you do it
Webinars Podcasts
(seriously)
Facebook groups Community-focused
content creation
Online meetups
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I've been to / joined:
Web developer conference
Cardiff-based entrepreneurship group
Freelancer communities
My coworking space's members group
(Not just SEO groups/communities)
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Tips:
Watch old episodes first
Be a 'lurker' at first
See if you can find an attendee list
Check its social media (e.g. hashtag)
Ask a friend to jump in with you
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Tips:
*Get your own web domain!*
Save a copy of your guest posts
(use Wayback Machine
- web.archive.org -
to retrieve 'lost' ones)
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E.g. My Strategy
Sharing:
New blog posts
Old blog posts
(from the archives)
Event stuff
Book stuff
Company news / awards
Post on:
Twitter
LinkedIn
Facebook profile(?)
Instagram(?)
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Tips:
Don't just post your own content
Don't just post other biz content
Actually engage with people
Share non-work stuff (really!)
Don't just have a work account
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Things to remember
Try out different things (but…)
Networking takes time
(so give things chance)
Do what works best for you
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Things to remember
And finally:
*Play to your passions & your strengths*
When you do,
sales/networking no longer
feels like sales/networking
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Francesca
"My first ever job was in recruitment - which was
basically sales. And I was rubbish at it."
• Joined Welsh ICE (coworking space)
• Speaking, workshops, expert sessions
• Helping out on Facebook groups
• Co-hosting a podcast
"I've gone from absolutely hating sales to loving sales."