SlideShare une entreprise Scribd logo
1  sur  36
Télécharger pour lire hors ligne
SEO Workshop
Thursday 14th April 2016
Steve Morgan
morganonlinemarketing.co.uk
@steviephil SEOno.co.uk
About Me
• Full-time in SEO for 7+ years:
• Liberty Marketing (SEO agency)
• Confused.com (no intro needed!)
• Box UK (web dev agency)
• Full-time self-employed for 3 years
• Organiser of Cardiff SEO Meet
• Blogger at SEOno (my blog) &
State of Digital (European digital
marketing blog)
@steviephil SEOno.co.uk
About You!
•Who blogs?
•Who manages a website?
•Who knows about SEO already?
@steviephil SEOno.co.uk
What is SEO?
• SEO (Search Engine Optimisation)
• Increasing your rankings
in search engines
@steviephil SEOno.co.uk
What is SEO?
• SEO (Search Engine Optimisation)
• Increasing your rankings
in search engines
@steviephil SEOno.co.uk
The Importance of SEO
@steviephil SEOno.co.uk
(Fun) Facts
• Google owns 90%+ of search
engine market share in UK
• Searchers are more likely to
click on organic results
compared to ads
@steviephil SEOno.co.uk
(Fun) Facts
• PPC (Pay Per Click)
a.k.a. Google AdWords
c. 25% of clicks
• SEO
organic/natural results
c. 75% of clicks
@steviephil SEOno.co.uk
Pros & Cons of SEO & PPC
• PPC (Pay Per Click)
• Pros:
• Instant
• More controllable
• More ‘buying’ mentality
• Cons:
• Fewer clicks
• Pay for every click/visit
• SEO
• Pros:
• More clicks
• The clicks are free
• Cons:
• It takes time…
• Less control / unpredictable
• More ‘informational’ mentality
@steviephil SEOno.co.uk
SEO vs. Other Channels
@steviephil SEOno.co.uk
More (Fun) Facts
• c. 95% of searchers do not go
beyond page 1 of the search results
• If they haven’t found what they’re
looking for, they’ll revise their search
(…or give up)
• [Comic source: http://xkcd.com/1334/]
@steviephil SEOno.co.uk
• Higher rankings
=
more clicks
=
more traffic!
[Source: http://moz.com/blog/a-
tale-of-two-studies-google-vs-
bing-clickthrough-rate]
(Fun) Facts
@steviephil SEOno.co.uk
First (important) step?
• Keyword Research!
• No point ranking #1 for a keyword that nobody searches for!
• Search volume data obtainable via the
Google AdWords Keyword Planner tool
• https://adwords.google.com/ko/KeywordPlanner/Home
(You need a Google AdWords account)
@steviephil SEOno.co.uk
@steviephil SEOno.co.uk
Interactive Exercise 1 – Keyword Research
• Use the Keyword Planner to see keyword search volumes
• Think about:
oYour business idea…?
oIs it more popular / less popular than you thought?
oSet your country of preference: UK or Global?
oTry variations, synonyms, singular vs. plural, etc.
oIts specificity: e.g. "shoes" vs. "buy blue trainers online"
oBe careful of words with double meanings:
e.g. trainers (type of shoes) vs. trainers (people who provide training)
@steviephil SEOno.co.uk
Interactive Exercise 1 – Keyword Research
• Logging in…
1. Google "google keyword planner" & click the 1st result
2. Click ‘Sign in to AdWords’
3. Username: [REMOVED]
4. Password: [REMOVED]
5. Expand ‘► Search for new keywords using a phrase, website or category’
6. Type in some keywords in the 1st field and select ‘Get ideas’
7. Click the ‘Keyword ideas’ tab
8. Try different keywords, settings, etc.
@steviephil SEOno.co.uk
The Main Factors of SEO
• When Google evaluates a website:
oIs it relevant?
oIs it authoritative?
oIs it trustworthy?
• How does it determine these things?
@steviephil SEOno.co.uk
SEO – the code of a website
@steviephil SEOno.co.uk
SEO – the code of a website
@steviephil SEOno.co.uk
SEO – the website’s text
@steviephil SEOno.co.uk
SEO – link building
Your-Site.com
PR
Social media
Guest blogging
Business directories
Industry-specific
directories
Blog commenting
Forums Infographics
@steviephil SEOno.co.uk
Interactive Exercise 2 – Link Analysis
• Use Open Site Explorer to see the links pointing to a website
• https://moz.com/researchtools/ose/
• Check one of the following:
oYour own website? The website your business idea aspires to be?
oA friend or family member’s website? A website you like?
oThe site of a competitor / a business you aspire to be like
ocastlebikes.co.uk (Steve’s website!)
@steviephil SEOno.co.uk
Interactive Exercise 1 – Keyword Research
• Logging in…
1. No login required!
2. Google "ose" & click the 1st result
3. Type in the site & click ‘Search’
4. Review the results
5. (You may want to change ‘Target’ to ‘this root domain’)
@steviephil SEOno.co.uk
SEO – local SEO
@steviephil SEOno.co.uk
SEO – image & video SEO
@steviephil SEOno.co.uk
White-hat SEO vs. Black-hat SEO
@steviephil SEOno.co.uk
SEO is like… Personal Training
[Image source: https://www.flickr.com/photos/stoermchen/9117238961/]
@steviephil SEOno.co.uk
SEO resources
• Moz’s Beginner’s Guide to SEO
http://moz.com/beginners-guide-to-seo
@steviephil SEOno.co.uk
SEO resources
• Technical SEO Checklist for
Developers & Testers
(with Infographic / Cheat Sheet)
https://t.co/IaJeV9dQja
by me!
@steviephil SEOno.co.uk
SEO resources
• On-site/technical SEO tools:
oScreaming Frog – http://www.screamingfrog.co.uk/seo-spider/
@steviephil SEOno.co.uk
SEO resources
• On-site/technical SEO tools:
oGoogle Search Console – https://www.google.com/webmasters/tools/
@steviephil SEOno.co.uk
SEO resources
• Web traffic analysis:
oGoogle Analytics– https://www.google.co.uk/analytics/
@steviephil SEOno.co.uk
SEO resources
• Backlink analysis tools:
oMoz’s Open Site Explorer – https://moz.com/researchtools/ose/ (pictured)
oMajestic – https://majestic.com/
@steviephil SEOno.co.uk
SEO resources
• Moz blog (& Whiteboard Friday)
http://moz.com/blog
• Search Engine Land
http://searchengineland.com/
• DistilledU
https://www.distilled.net/u/
($40 per month BUT free demo)
@steviephil SEOno.co.uk
Q&A?
•…Any questions?
@steviephil SEOno.co.uk
Thank you!
My blog: SEOno.co.uk
Twitter: @steviephil
morganonlinemarketing.co.uk

Contenu connexe

Tendances

Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social MediaNavneet Kaushal
 
Local SEO & Google My Business
Local SEO & Google My BusinessLocal SEO & Google My Business
Local SEO & Google My BusinessJonny Ross
 
Getting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationGetting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationKatherine Chalmers
 
SEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingSEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingRajat Patidar
 
Content marketing moving beyond facebook updates
Content marketing moving beyond facebook updatesContent marketing moving beyond facebook updates
Content marketing moving beyond facebook updatesNavneet Kaushal
 
Formic Media Presents Local SEO Stats & Tactics
Formic Media Presents Local SEO Stats & TacticsFormic Media Presents Local SEO Stats & Tactics
Formic Media Presents Local SEO Stats & TacticsAnvil Media, Inc.
 
SEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCJoe Apfelbaum
 
Facebook & Twitter Strategies for Small Business Owners
Facebook & Twitter Strategies for Small Business OwnersFacebook & Twitter Strategies for Small Business Owners
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
 
Web 2.0 link-building
Web 2.0 link-buildingWeb 2.0 link-building
Web 2.0 link-buildingCreativeWRX
 
Growing your LinkedIn Network June 2021
Growing your LinkedIn Network June 2021Growing your LinkedIn Network June 2021
Growing your LinkedIn Network June 2021Jonny Ross
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
 
SEO & Social Media Marketing Webinar 2022
SEO & Social Media Marketing Webinar 2022SEO & Social Media Marketing Webinar 2022
SEO & Social Media Marketing Webinar 2022SEO Optimizers
 
SEO Training Courses Presentation
SEO Training Courses PresentationSEO Training Courses Presentation
SEO Training Courses Presentationandy1005
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101Pinnacle_CM
 
Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013The Web Bureau Ltd
 

Tendances (17)

Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social Media
 
Local SEO & Google My Business
Local SEO & Google My BusinessLocal SEO & Google My Business
Local SEO & Google My Business
 
Getting Started with Search Engine Optimization
Getting Started with Search Engine OptimizationGetting Started with Search Engine Optimization
Getting Started with Search Engine Optimization
 
SEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingSEO Case Study - Digital Marketing
SEO Case Study - Digital Marketing
 
Content marketing moving beyond facebook updates
Content marketing moving beyond facebook updatesContent marketing moving beyond facebook updates
Content marketing moving beyond facebook updates
 
Formic Media Presents Local SEO Stats & Tactics
Formic Media Presents Local SEO Stats & TacticsFormic Media Presents Local SEO Stats & Tactics
Formic Media Presents Local SEO Stats & Tactics
 
SEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYCSEO Seminar for Small Businesses in NYC
SEO Seminar for Small Businesses in NYC
 
Getting Started with LinkedIn
Getting Started with LinkedInGetting Started with LinkedIn
Getting Started with LinkedIn
 
Facebook & Twitter Strategies for Small Business Owners
Facebook & Twitter Strategies for Small Business OwnersFacebook & Twitter Strategies for Small Business Owners
Facebook & Twitter Strategies for Small Business Owners
 
Web 2.0 link-building
Web 2.0 link-buildingWeb 2.0 link-building
Web 2.0 link-building
 
Growing your LinkedIn Network June 2021
Growing your LinkedIn Network June 2021Growing your LinkedIn Network June 2021
Growing your LinkedIn Network June 2021
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
 
SEO & Social Media Marketing Webinar 2022
SEO & Social Media Marketing Webinar 2022SEO & Social Media Marketing Webinar 2022
SEO & Social Media Marketing Webinar 2022
 
SEO Training Courses Presentation
SEO Training Courses PresentationSEO Training Courses Presentation
SEO Training Courses Presentation
 
OSBDC Social Media 101
OSBDC Social Media 101OSBDC Social Media 101
OSBDC Social Media 101
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013Tools for SEO - Bizcamp Belfast 2013
Tools for SEO - Bizcamp Belfast 2013
 

En vedette

Workshop on php mysql by arth technology
Workshop on php mysql by arth technologyWorkshop on php mysql by arth technology
Workshop on php mysql by arth technologyAdarsh Patel
 
Workshop on Search Engine Optimization
Workshop on Search Engine OptimizationWorkshop on Search Engine Optimization
Workshop on Search Engine OptimizationAdarsh Patel
 
Search engine optimization (seo) workshop 2
Search engine optimization (seo) workshop 2Search engine optimization (seo) workshop 2
Search engine optimization (seo) workshop 2Pinny
 
SEO Workshop with The University of Nottingham 2016
SEO Workshop with The University of Nottingham 2016SEO Workshop with The University of Nottingham 2016
SEO Workshop with The University of Nottingham 2016Adam Vowles
 
SEO Workshop 2016 - Jeroen Luijten
SEO Workshop 2016 - Jeroen LuijtenSEO Workshop 2016 - Jeroen Luijten
SEO Workshop 2016 - Jeroen LuijtenJeroen Luijten
 

En vedette (6)

Workshop de SEO
Workshop de SEOWorkshop de SEO
Workshop de SEO
 
Workshop on php mysql by arth technology
Workshop on php mysql by arth technologyWorkshop on php mysql by arth technology
Workshop on php mysql by arth technology
 
Workshop on Search Engine Optimization
Workshop on Search Engine OptimizationWorkshop on Search Engine Optimization
Workshop on Search Engine Optimization
 
Search engine optimization (seo) workshop 2
Search engine optimization (seo) workshop 2Search engine optimization (seo) workshop 2
Search engine optimization (seo) workshop 2
 
SEO Workshop with The University of Nottingham 2016
SEO Workshop with The University of Nottingham 2016SEO Workshop with The University of Nottingham 2016
SEO Workshop with The University of Nottingham 2016
 
SEO Workshop 2016 - Jeroen Luijten
SEO Workshop 2016 - Jeroen LuijtenSEO Workshop 2016 - Jeroen Luijten
SEO Workshop 2016 - Jeroen Luijten
 

Similaire à SEO Workshop for Cardiff Metropolitan Uni

A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create
A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's CreateA (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create
A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's CreateSteve Morgan
 
SEO is easy when YOU know how
SEO is easy when YOU know howSEO is easy when YOU know how
SEO is easy when YOU know howGeorge Ioannou
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class TheEmaven
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012andy1005
 
Onsite SEO Webinar
Onsite SEO WebinarOnsite SEO Webinar
Onsite SEO WebinarMichaelsajax
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
 
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentationpeteseonext
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search ResultsBrad Smith
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsNathan Jones
 
SEO for Beginners - Betamore 2014
SEO for Beginners - Betamore 2014SEO for Beginners - Betamore 2014
SEO for Beginners - Betamore 2014bevast
 
Sunday Business Post SEO Masterclass - John RIng
Sunday Business Post SEO Masterclass �- John RIngSunday Business Post SEO Masterclass �- John RIng
Sunday Business Post SEO Masterclass - John RIngTinderPoint
 
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
 
The 7 Secrets Every Business Must Know
The 7 Secrets Every Business Must KnowThe 7 Secrets Every Business Must Know
The 7 Secrets Every Business Must KnowLawebstrat
 
Grow Book Chapter 8 - The What and Why of SEO
Grow Book Chapter 8 - The What and Why of SEOGrow Book Chapter 8 - The What and Why of SEO
Grow Book Chapter 8 - The What and Why of SEOEdith Duran
 
Hands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyHands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyJake Aull
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
 

Similaire à SEO Workshop for Cardiff Metropolitan Uni (20)

A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create
A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's CreateA (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create
A (Very Brief But) Interactive Introduction To SEO | Cardiff Met's Create
 
SEO is easy when YOU know how
SEO is easy when YOU know howSEO is easy when YOU know how
SEO is easy when YOU know how
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
 
Class 6 seo class
Class 6   seo class Class 6   seo class
Class 6 seo class
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
 
Onsite SEO Webinar
Onsite SEO WebinarOnsite SEO Webinar
Onsite SEO Webinar
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
 
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentation
 
OMiG Into the West Blogger Network
OMiG Into the West Blogger Network OMiG Into the West Blogger Network
OMiG Into the West Blogger Network
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
How to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tacticsHow to drive qualified traffic to your website utilizing SEO & PPC tactics
How to drive qualified traffic to your website utilizing SEO & PPC tactics
 
SEO for Beginners - Betamore 2014
SEO for Beginners - Betamore 2014SEO for Beginners - Betamore 2014
SEO for Beginners - Betamore 2014
 
Sunday Business Post SEO Masterclass - John RIng
Sunday Business Post SEO Masterclass �- John RIngSunday Business Post SEO Masterclass �- John RIng
Sunday Business Post SEO Masterclass - John RIng
 
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...
 
The 7 Secrets Every Business Must Know
The 7 Secrets Every Business Must KnowThe 7 Secrets Every Business Must Know
The 7 Secrets Every Business Must Know
 
Grow Book Chapter 8 - The What and Why of SEO
Grow Book Chapter 8 - The What and Why of SEOGrow Book Chapter 8 - The What and Why of SEO
Grow Book Chapter 8 - The What and Why of SEO
 
Hands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyHands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content Strategy
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
 

Plus de Steve Morgan

Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
 
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...Steve Morgan
 
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...Steve Morgan
 
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...Steve Morgan
 
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO MeetLightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO MeetSteve Morgan
 
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...Steve Morgan
 
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff Cardiff
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff CardiffSEO & Design: Have Your Cake & Optimise It Too | Design Stuff Cardiff
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff CardiffSteve Morgan
 
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...Steve Morgan
 
Choose Your Own Adventure: SEO For Web Developers | Unified Diff
Choose Your Own Adventure: SEO For Web Developers | Unified DiffChoose Your Own Adventure: SEO For Web Developers | Unified Diff
Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
 
Google-Friendly Link Building Tactics For Online Sellers | Online Seller Wales
Google-Friendly Link Building Tactics For Online Sellers | Online Seller WalesGoogle-Friendly Link Building Tactics For Online Sellers | Online Seller Wales
Google-Friendly Link Building Tactics For Online Sellers | Online Seller WalesSteve Morgan
 
What Skyrim Taught Me About Business Networking | Ignite Cardiff
What Skyrim Taught Me About Business Networking | Ignite CardiffWhat Skyrim Taught Me About Business Networking | Ignite Cardiff
What Skyrim Taught Me About Business Networking | Ignite CardiffSteve Morgan
 

Plus de Steve Morgan (12)

Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...
 
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...
 
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...
 
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...
 
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO MeetLightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet
 
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...
 
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff Cardiff
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff CardiffSEO & Design: Have Your Cake & Optimise It Too | Design Stuff Cardiff
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff Cardiff
 
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...
 
Choose Your Own Adventure: SEO For Web Developers | Unified Diff
Choose Your Own Adventure: SEO For Web Developers | Unified DiffChoose Your Own Adventure: SEO For Web Developers | Unified Diff
Choose Your Own Adventure: SEO For Web Developers | Unified Diff
 
Google-Friendly Link Building Tactics For Online Sellers | Online Seller Wales
Google-Friendly Link Building Tactics For Online Sellers | Online Seller WalesGoogle-Friendly Link Building Tactics For Online Sellers | Online Seller Wales
Google-Friendly Link Building Tactics For Online Sellers | Online Seller Wales
 
HSP
HSPHSP
HSP
 
What Skyrim Taught Me About Business Networking | Ignite Cardiff
What Skyrim Taught Me About Business Networking | Ignite CardiffWhat Skyrim Taught Me About Business Networking | Ignite Cardiff
What Skyrim Taught Me About Business Networking | Ignite Cardiff
 

Dernier

Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 

Dernier (20)

Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 

SEO Workshop for Cardiff Metropolitan Uni