2. WHAT IS SEO?
(SEARCH ENGINE OPTIMIZATION)
The act of making your webpage THE MOST RELATIVE page
for a given search term (keyword/phrase) based on criteria set
by each individual search engine.
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4. WHY IMPORTANT?
89% of people click on the no.1 result, 33% on no.2, 17% on no.4,
17% on no.5, 6% on no.7 and 0%on no.8
-(Microsoft Eye-Tracking Study of informational searches)
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5. WHY MOST DON’T DO SEO
Lack of Resources
1. Time
2. Money
3. Knowledge
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6. WHAT IF YOU DID
If you were #1 on the first page of Google
1. 8 times more clicks than adsense or PPC
2. Establish you and your business as ‘the go to’ people
3. ROI is exponential higher Vs other forms advertising
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8. GOOGLE STILL KING FOR VOLUME
Why four lines? There are four major ratings services out there: comScore (CS), Nielsen (NR),
Compete (CP) and Hitwise (HW). Each gathers data in different ways, and what each considers
to be a “search” varies as well.
Of the 14.3 billion U.S. searches performed in March, Google held 63.7 percent of those. That
averages out more than 293.8 million searches per day!
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11. 2 TYPES OF SEO
• On page-Things physically to do with your website. Ie-
Website crawl-ability, keywords, kw density, internal linking, links
out, Siloing ect.
• Off
page-Links back to your site, Article submission, Directory
submission, Social Media
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12. GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound
Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) +
(Manual Boosts) - (Automated & Manual Penalties)
KW Usage Factors:
* KW in title tag
* KW in header tags
* KW in document text
There are over 200 parts
to the google algorithm
* KW in internal links pointing to the page
* KW in domain and/or URL
Domain Strength
* Registration history
* Domain age
* Strength of links pointing to the domain
* Topical neighborhood of domain based on inlinks & outlinks
* Historical use & links pattern to domain
Inbound Link Score
* Age of links
* Quality of domains sending links
* Quality of pages sending links
* Anchor text of links
* Link quantity/weight metric (Pagerank or a variation)
* Subject matter of linking pages/sites
User Data
* Historical CTR to page in SERPs
* Time users spend on page
* Search requests for URL/domain
* Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality Score
* Potentially given by hand for popular queries/pages
* Provided by Google raters (remember Henk?)
* Machine-algos for rating text quality/readability/etc
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13. WHAT IF YOU HAD
A CHEAT SHEET?
Well...................
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17. SEO MADE EASY
Shark metaphor
The Good News........
You Only Have to Better than Your Competition!
Find Out What they Are Doing and Do it Better!!
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18. SEO MADE EASY
STEP 1 “KEYWORDS”
Keywords-word used by a search engine in its search for
relevant Web pages.
Research Tools:
• http://www.google.com/sktool/#keywords,
• https://adwords.google.com/select/KeywordToolExternal,
• www.kwbrowse.com,
• www.overture.com,
• Software- market samurai, Good keywords (free)
• Try to find phrases that don’t have a lot of comp
vs.
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19. SEO MADE EASY
STEP 2 “RESEARCH COMP”
• Lots of free online tools to see what the people in #1 are
doing.
• www.seomoz.com, www.websitegrader.com, www.iwebtool.com,
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20. SEO MADE EASY
STEP 2 “RESEARCH COMP”
3 Main things to look for?
• H1 tags: Is the keyword/phrase in the header?
• Number of back links with “anchor text” (hyperlink with
keyword in it)? Ex- “Golf Shoes”
• Site Structure (use the google wonder wheel and synonym
tool)
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21. SEO MADE EASY
STEP 3 “LANDING PAGE”
• Use “keyword phrase in the beginning of title”
• Use keywords at the beginning of page content, and end for
sure. (don’t go above 5%)
• Use synonyms and connected words (wonder wheel is great
for that)
• www.yoursite.com/4sranchrealtor
• content “title” or “h1” should have the words “4s ranch
realtor”
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22. SEO MADE EASY
STEP 4 “GET BACK LINKS”
Hands down ‘Content is the key to success’
All back links need to have a “Anchor Text” link
“To find a 4s ranch realtor...”(goes to-->www.yoursite.com/4sranchrealtor)
• Article Marketing: www.uniquearticlewizard.com
• Blogging
• comments in forums
• comments on other blogs
• Ask for link exchange
★ALL MAY BE HIRED OR OUTSOURCED
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23. SIMPLE SYSTEM FOR
CONTENT AND BACK LINKS
1. Submit articles to the article directories. [with a resource box] Examples-
Ezinearticles.com, Goarticles.com
2. Convert the articles to press releases by making them read in the third person.
3. Submit them to press release directories. I’ll often use PR Web’s paid
submission as well.
4. Convert the articles to podcasts by recording the words and turning them into
teleseminars.
5. Submit them to podcast directories. Podcast submission software most
welcome here, since there’s so many of them.
6. Convert the marketing article to video by speaking over PowerPoint or
Camtasia and submitting them to video sites like Youtube, tubemogul.
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25. NEED EXTRA COACHING?
We coach in 4 areas of Influence:
a.) Yourself into Action
b.) 1-on-1: Sales, Interpersonal communications
c.) 1-to-many: Public Speaking, Presentation Skills
d.) 1-to-masses: Leveraging technology to grow business
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26. 2 WAYS TO GET COACHING?
1-on- 1 Personal coaching
on those 4 areas to get your $1000/mo. for 4x45min
personal and professional
outcomes
Group coaching on those 4
areas to get your personal $197/mo. for 7x90min
and professional outcomes
Bonus: Influencing from
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