Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
PPC Campaign Planning
Download to read offline and view in fullscreen.



Download to read offline

Ppc ppt

Download to read offline

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Ppc ppt

  1. 1. WHAT IS PPC ?PPCs full form is Pay per click and it is also knownas cost per click .In PPC advertising advertisers pay the publisher whenthe ad is clicked by consumer.The most common form of PPC ads are displayed onsearch engine results pages (SERPs) .
  2. 2. Why PPC Do● Instant result● Total control over your campaign and your costs● Targeted● Pay only for performance● Timing
  3. 3. Step in PPC work● Website analysis● Keyword search● Campaign Structure● Campaign Management
  4. 4. Website AnalysisWebsite analysis is very useful before starting anyPPC campaign on that website. It is important to makesure that the website hasn’t got any problemsIrrelevant content.Irrelevant keywords.Navigation Problem.Slow loading Speed.
  5. 5. Keyword searchThere are Five Match types of keyword search● Broad Match● Exact Match● Phrase Match● Broad Match Modifier● Negative Keywords
  6. 6. Match Type Punctuation To trigger your ad Example on● exact match ● [keyword] an exact term and [adopt kittens close variations of chicago] that exact term● broad match ● None synonyms, related adopt kittens searches, and chicago other relevant variationsbroad match +keyword close variations +adopt +kittensmodifier but not synonyms +chicago or related searchesphrase match "keyword" a phrase and close "adopt kittens" variations of that chicago phrasenegative match -keyword searches without -puppies the term
  7. 7. Campaign structure
  8. 8. CampaignA set of ad groups (ads, keywords, and bids) thatshare a budget, location targeting, and other settings.
  9. 9. Ad groupA set of keywords, ads, and bids that is a key part ofhow your account is organized. Each ad campaign ismade up of one or more ad groups.
  10. 10. AdAn ad typically includes a link to your website anda description or promotion of your product orservice.A small four line ads consisting headline,two shortline of text and URL
  11. 11. Example of Top ads and sideCookie Cutter Outletwww.CinciCakeandCandy.comHundreds of Amazing Shapes!Low Prices - Fast Delivery...Cookie Cutter Outlet - Hundreds of Amazing Shapeswww.CinciCakeandCandy.comLow Prices - Fast Delivery...
  12. 12. Rules of making Ads● Headline: 25 character● Description line : 35 character● Description line :35 character● Display URL : 25 character● Destination URL :1024 char
  13. 13. Types of Ads● Text Ad● Image Ad● Wap Ad● Specialized search Ad● Product listing Ad● Display Ad● Dynamic search Ad
  14. 14. Campaign managementAny Pay Per Click (PPC) campaign requiresconstant research, testing and evaluation, as well asconsiderable PPC campaign management in order toprovide the greatest return on investment (ROI).
  15. 15. Goal of campaign management● Reduce your cost - per - click● Protect your brand● Raise your quality score● Target your local market● Produce more qualified leads for less money● Return on investment
  16. 16. Campaign monitor● Ad position● Click through rate● Cost per click● Conversion● Quality score● Website
  17. 17. OverviewAn advertising model unique to INTERNET .A small four line ads consisting headline,two shortline of text and URLOne of the most powerful way of advertisingU can pay when ads get clicked on
  • SaloniPednekar1

    Apr. 28, 2021
  • AnkitaKanyal1

    Mar. 7, 2019
  • ArshdeepSinghPahwa

    Feb. 14, 2019
  • PavanGowda65

    Dec. 17, 2018
  • ShyamBingi

    Nov. 1, 2018
  • tedsetughosh

    Jun. 8, 2018
  • sreejaghosh4

    Mar. 19, 2018
  • MridulaMalhotra2

    Dec. 11, 2017
  • FahedMulla1

    Sep. 21, 2017
  • mystisrishti

    Sep. 1, 2017
  • luv4all19

    Aug. 28, 2017
  • IrvinDominguez4

    Aug. 23, 2017
  • gozaf

    May. 16, 2017
  • VishnuVishnu34

    Feb. 11, 2017
  • SanketGajare1

    Dec. 11, 2016
  • hemaliagrawal

    Jul. 13, 2016
  • GailDavis6

    Feb. 14, 2016
  • 22aug

    Apr. 15, 2015
  • AmeyaChalke

    Sep. 30, 2014


Total views


On Slideshare


From embeds


Number of embeds