61. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
62. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est
laborum.
63. Lorem ipsum dolor sit
amet, consectetur
adipisicing elit, sed do
eiusmod tempor
incididunt ut labore et
dolore magna aliqua. Ut
enim ad minim veniam,
quis nostrud
exercitation ullamco
laboris nisi ut aliquip ex
ea commodo consequat.
Duis aute irure dolor in
reprehenderit in
voluptate velit esse
cillum dolore eu fugiat
nulla pariatur.
Excepteur sint occaecat
cupidatat non proident,
sunt in culpa qui officia
deserunt mollit anim id
est laborum.
67. POINTS OF PARITY &
DIFFERENTIATION
POINT-OF-PARITY: Shared brand associations
needed to be player, to neutralize ‘competition’
POINT-OF-DIFFERENCE: Unique brand associations
needed to stand out
BRANDS, EXPERIENCE & SOCIAL TECHNOLOGY
SPRING 2011 Jennifer Aaker + Chris Flink Source: Keller 2003
68. In the next 10 minutes you
and your partner will build
a paper airplane.
84. 7 SECRET 1. LINE THINGS UP
TRICKS TO 2. BALANCE THE PAGE & LEAVE
SOME WHITE SPACE
GREAT VISUAL
DESIGN 3. USE DESIGNER FONTS
4. THINK OF TEXT AS THE BACK
OF YOUR LEFT HAND
5. LEFT-ALIGN TEXT IN MOST
CASES (CENTER IS OK TOO)
6. USE COLORS TO
COMMUNICATE & MAKE
THINGS POP
7. TAKE ADVANTAGE OF
GOOGLE IMAGE SEARCH &
FLICKR SEARCH
?
88. BEST BEST
Brands, Experience
& Social
Brands, Experience & Social Technology Technology
BEST
BRANDS, EXPERIENCE
& SOCIAL TECHNOLOGY
best BEST
Brands, Experience
& Social
Technology
BRANDS / EXPERIENCE / SOCIAL TECHNOLOGY
BEST
Brands, Experience &
BEST Social Technology
Brands, Experience & Social Technology
89. TABLE
THE
OFF
featuring
MFA DESIGN GRADUATES April 5th - April 17th
JENNIFER LOPEZ Tues-Fri 10-5 Sat & Sun 1-5
PURIN PHANICHPHANT Reception April 14th 5pm-7pm
CHRISTIN STAUBO Thomas Welton Art Gallery
ABBY STURGES Stanford University
OFF
THE
TABLE
a civilized discourse on food in the 21st century
90. HELLO!
CREATIVE / DESIGNER
Farmgroup Design Studio, Bangkok
August 2008 – May 2009
Joined a team of young & talented graphic,
motion, and environmental designers in a
journey to de ne, understand, and solve client
PURIN PHANICHPHANT
from
problems. Projects included life-sized
interactive Christmas tree and snow globe,
product + interaction designer
modular graphic cubes, children’s maze,
kinetic sculptures, and many more!
purincess@gmail.com 249 Ramona St.
www.purincess.com Palo Alto, CA 94301
650.504.5640
STANFORD UNIVERSITY INTERACTION DESIGNER RECOGNITION ENJOYMENT
Joint Program in Design O ce Design Group, Microso Corporation 2006 IDSA Student Merit Award Product conceptualization & sketching
Candidate in Master of Fine Arts, Class of 2011 June 2005 – August 2005 (intern), ID Magazine Student Design Review 06 User experience storyboarding
August 2006 – August 2007 Honorable Mention for CUBOT: Motion-
CARNEGIE MELLON UNIVERSITY User interface design
Collaborated with usability engineers, based Building Block System
Interdisciplinary Program in Industrial Design Low- delity prototyping
program managers, developers, product CHI 2006 & 2007 Presenter
and Human-Computer Interaction planners, as well as other designers within the Building interactive prototypes with Flash/
Graduated May 2006 with College and 2003, 2005, and 2006 CMU School of Design Actionscript, Processing, and Arduino
group to de ne front-end user experience for
University Honors Merit Award
current and future versions of O ce client and Visualizing concepts with SketchUp & Solidworks
server applications 2005–06 CMU HCI Student Advisory Board
Member Woodworking, TIG Welding
CMU Student Representative, ADSL Bicycle building & riding
Conference, Belgium, Jan’05 Settlers of Catan
PRODUCT DESIGN INTERN
My name is Purin Phanichphant. I am currently a graduate student in the
CUT Daedalus Excel Product Development
Joint Program in Design at Stanford University.
January 2006 – May 2006
Worked on various aspects of medical With a thorough understanding of the design process, ability to sketch
FOLD & GLUE equipment design projects, including
and prototype rapidly in various media, and my love for experimentation,
product form sketching, product
modeling, CAD prototyping, competitive I want to leverage playfulness and create the next breakthrough products
VOILA! analysis, and designing interactive user
interface mock-ups
and technologies that change human behavior for the be er. Ultimately, I
wish to create a world that is happier, healthier, and full of laughter.
93. DEMO 2
PASTE TEXT TO
EXISTING FORMAT
SHIFT OPTION COMMAND V
Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
100. HACK FOR EGYPT
Saturday May 14th.
10am-8pm
You will help develop technology for free You will help develop technology for free
and fair elections, public input on the and fair elections, public input on the
constitution, and government constitution, and government
accountability. You will be working accountability. You will be working
alongside universities in Egypt, alongside universities in Egypt,
international development experts, the international development experts, the
makers of existing apps, and the activists makers of existing apps, and the activists
that will use the technology. Your work will that will use the technology. Your work will
be meaningful, relevant, and high-impact. be meaningful, relevant, and high-impact.
There is no registration fee, with free food There is no registration fee, with free food
and drinks as usual. and drinks as usual.
102. KEY INSIGHTS
‘MARRIAGE’ TEMPLATE OVER-RATED.
What is under-rated: understanding relationship types
RELATIONSHIPS ARE IMPORTANT,
BUT OFTEN MISUNDERSTOOD
Need to list ‘dos and don’ts’ & apologies/recoveries
UNDERSTANDING PSYCHOLOGY
OF RELATIONSHIPS
Pay particular attention first interactions
Be happy when transgressions occur
RETHINK BRAND
Bank account
