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Where is your Website at?,[object Object]
The role of a LG website?,[object Object],? ,[object Object],?,[object Object],?,[object Object],?,[object Object],?,[object Object]
Who’s right?,[object Object],Your view,[object Object],Their view,[object Object],The real view?,[object Object],http://www.flickr.com/photos/axisworks/1862447444/,[object Object]
Nothing has changed:You still need to do the basics well,[object Object],Good design,[object Object],Good information architecture,[object Object],Short sharp copy – write for the web,[object Object],Good content management tools,[object Object],Compliance,[object Object],Maintenance,[object Object]
Everything has changed...,[object Object],Evolutionary release cycles, not set and forget (endless committees meetings?),[object Object],Next generation tools,[object Object],Content is consumed differently,[object Object]
Next generation tools,[object Object],Over a quarter of all Australian mobile users have accessed mobile internet. ,[object Object],41% of mobile internet users are looking for information on products and services.,[object Object],36% are looking for suppliers of products and services.,[object Object],25% of mobile internet users have purchased a ringtone.,[object Object],25% have used mobile banking.,[object Object],19% have made a credit card purchase.,[object Object],12% have ordered goods or services.,[object Object],10% have brought or sold though an auction site.,[object Object]
Content is consumed differently,[object Object]
Social Media is Mainstream,[object Object],Australians have become very active users of social technologies like blogs, podcasting, forums, and social networks.,[object Object],75% of Australian online adults now use social technologies,[object Object],50% are members of a social network,[object Object],25% create their own content,[object Object]
The good...,[object Object]
The bad...,[object Object]
The ugly...,[object Object]
The signs are encouraging...,[object Object]
The signs are encouraging...,[object Object]
Local Government - best practice website development
Local Government - best practice website development
Local Government - best practice website development
Social Media is all about...,[object Object],[object Object]
 Engage
 Interact,[object Object]
1. It’s only for nerds,[object Object],Not true...,[object Object],[object Object]
 Millions blog each day
 ½ billion members
 Billions of text msg
 6 million people on Facebook,[object Object]
 Start with the goal. Not tools.
 Allow conversations to occur,[object Object]
 58% are 20 – 40 yrs
 22% are 40 – 64 yrs
 10% are 50 – 64 yrs,[object Object]
 Listen to people
 Understand people
 Connect, Engage & Interact,[object Object]
 No coding needed.
 Ask people for help.,[object Object]
 Dedicate a person.

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Local Government - best practice website development