Social media can drive more awareness of your brand or product. Be aware of the pro's and con's of each channel, and always keep in mind your goal!

1. Realising the potential of Online Communication

3. People found a new way to talk

4. Mobile SMS and Twitter

6. The world has changed

8. Millions blog and read each day

9. ½ billion social network members

10. Billions of text and instant msg

13. Engage

16. 17 Twitter feeds

17. Exclusive discount offers

18. Great customer supportResults: $1 million in sales

20. What do they think?

21. Where we went wrong?

22. What can we change?

23. How to change?“If the baristas were able to have tattoos would you still come?”

24. Starbucks – 2 way dialogue

26. 60,000 ideas submitted

27. 100,000s of comments

28. 460,000 voted

30. Target vs. Walmart Failure: $500,000 cost 6.1% increase in sales

32. Imagine the viral power this can have…

33. Would this have worked as a TV ad?

34. Where to begin?

35. Sites you should be on

37. 360 degree approach

38. Email, Web, PR etc...

39. Integration is key

40. Find / Listen to people

42. 3-4 words long

43. Your social media brand

47. Blogs – the online equivalent to publications

48. Twitter – short, fast and frequent

49. Podcasts – add depth, lose interactivity

50. Social Networks – listening posts

51. Social Bookmarking – drive awareness

52. Online Video – flexible but complex

54. Where to from here? http://www.flickr.com/photos/allybeag/201313147/

56. Highly accessible

57. Proximate

58. Involves regulars

59. Welcoming and comfortable

61. Recognise and reward your community CASUAL  CONNECTED COMMITTED  CATALYST More numbers More rewards

62. How to Tie It All Together Connect, Engage, Interact Conversion Communication / Strategy Sales & Retention

63. Measuring community sentiment

65. Listen and Learn

66. Create a strategy

67. Execute

69. You’re in control of your brand

70. You decide your own path

71. Stay connected

72. Get more business

73. Have fun

74. Be an industry leader73,209,559 + views