K-POP 选秀 声乐培训 基于网页技术 社交媒体平台

1. K-POP 选秀服务平台

2. 请点亮你的歌声 K-POP 选秀服务平台
K-POP 选秀
声乐培训
基于网页技术
社交媒体平台

3. 사업 추진 배경
在中国，韩流具有很高的人气。 SM, JYP, YG, FNC等很多企划公司都在如火如荼地开展选秀活动。但是在百万名参赛选手中
只有五名选手会成为练习生。如此激烈的竞争使得选秀不管是对于企划公司还是参赛选手都是一个艰辛的过程。

4. 项目目标
打造网页版的音乐社交媒体平台
音乐教育，K-POP选秀，声乐训练
与娱乐企划公司和电视台强强联手

5. 线上选秀的现状与目标
现状
没有商业模型
只是上传声频与视频
本质与线下选秀相同
目标
实现作曲，制作，录音，
合成，编辑，共享，协作
形成互动
线上选秀模型
声乐训练模型
专家音轨交易
提供多种多样的娱乐内容
JYP Example

6. 商业模型
Hey come on!
Select a music
to produce.
Find material
from the Internet
or ask your friend.
Type into IMS
and listen. Wow!
Find more and add more.
Change whatever you want.
Mix your vocal by smartphone.
Upload to SNS.
Everybody is surprised.
“Are you a musician?”
One woman
is interested in
your song and
she wants to arrange.
One guy mixed
his violin play.
Purchase a professional
music track to mix
from a TRACK STORE.
Your post is more popular. It is real.
00:00 15:00
25:00
40:00
50:00
TRACK STORE MIDI producersComposer and musician
Track sales
Profit share
音乐的组成元素
旋律
和声
节奏
音效
声乐
使用声音美化器
DEMO
Before
After
商城音轨贩卖
DEMO
Before
After

7. 音乐教育市场调查
线上音乐教学试点与需求调查（2014年4月）
首尔、一山、盆唐的钢琴学院21处
提供样本音源、教学中录音
•《爸爸》和 《粉色蜡笔》等五首童谣
•《G旋上的咏叹调》等两首古典音乐
3周时间观察学生的学习效果后
45%的院长有付费使用的意愿
采用 45%
35%
免费的话
未定 20%
一定采用
30%
价格合适的话
15%
Tutoring Market

8. 盈利途径
音乐教育及教学市场
使用费用每月（三万韩币／月）
选秀市场
选秀报名费（三千元韩币／次）
声乐培训市场
战略性免费政策（提供免费内容和学习信息）
音轨商城及声音美化器
购买音轨费用（五百－两千元韩币／首）

9. 公司简介
研究室(独资企业)
网页版的媒体平台（视频，声音与音乐）和
社交媒体服务的核心技术研发
www.mclab.kr
(独资企业)
社交媒体服务平台主体
www.myfriends.co.kr www.dearmyfriends.com
이승택 (李昇澤)
所有者（Mediacast研究室 & MyFriends公司）
解决方案架构师
首尔大学 本科，硕士
计算机工程专业
计算机网络

10. Key Technology
HTML5 based web service for real-time music producing,
playback and collaboration
www.interactivemusicstudio.com
is an real-time music producing service
that works through web browser. No additional software is necessary.
lets users cooperate to produce music
with true CD quality audio and to mix their vocals easy.
Around 3 years and 14 man-power have been used to the project and
all rights are reserved to Mediacast Laboratory.
DEMO Spring of Hometown A good day Frozen (music video)

11. Online B2C Community Engine
www.myfriends.co.kr www.dearmyfriends.com
is an online community service engine which has
upgraded twice since developed 10 years ago.
It has several leading technologies such as web based video
producing and streaming which was 1 year earlier than Youtube
as for commercial product.
Interesting features of patented analytical approach for talent
discovery and a fortune teller service based on Indian Vedic
Astrology are included.
Key Technology

12. Business Readiness
Key Solutions
Interactive Music Studio is ready
Mobile Interface needs to be developed
Web Services and Seed Contents
Development is in progress
Staffs
6 persons available but dedicated to Korea market
Marketing Strategy
Ready for audition/vocal training market
Prototype 月亮代表我的心 기다리다

13. Business Prospect
0
100
200
300
400
1 2 3 4 5 6 7 8 9 10 11 12
Revenue
Profit
Expense
BEP
Paid service
begins
Open beta
service begins
Break even point
Media marketing
1,000 USD For Korea market