Technical presentation on Real Time Bidding (RTB), Data Management Platforms (DMP), Supply/Demand Side Platforms (SSP/DSP) and other tools of programmatic advertising and advertising data analytics
6. Old World Data Analytics (Internal, Historical)
TARGETS
OUTCOMES
SOURCES
DWH
CRM
Usage
POS
Ext
Insights
ETL
Data
Marts
Potential Extracts
Political
Subversion
Trends
BI
Capacity
Marketing
DWH
Hours, Days, Weeks of Latency
Retrospective or Historical Basis
Analysis
7. DISPLAY
MOBILE
HOW DO I
FIND MY
CUSTOMERS?
SEARCH
VIDEO/TV
CRM
BI
CAMP. MGMT
SOCIAL
EDM
HOW DO I
ANALYSE
INTERACTION?
15. New World Data Analytics (External, Real Time)
Real Time Data APIs
CRM
Usage
Real Time
Analysis Pipeline
Slow Data
Matching
RT Predict.
Modelling
POS
Ext
DWH
The "Big"
Data
Historical Data APIs
Device
Data
Social
Data
Site/App
Data
3rd Party
Data