Top 10 Countdown to Social Business Success by Sudha Jamthe, eBay Inc.

1. LEAD YOUR ENTERPRISE TO
BECOME A SOCIAL BUSINESS
Sudha Jamthe, eBay Inc.
June 19 2012
San Francisco
1

2. TOP 10
SOCIAL
BUSINESS SUCCESS
COUNTDOWN

3. 10. Social permeates business by people like YOU!
Aiming, planning
& acting to make
good things
happen for others
& myself.
@LookUpHigher

4. 9. Manage Change. Passion Wins.
There is power in passionate
purpose. We invest
psychically in people we feel
have the wherewithal to
make change happen.
@kristihedges

5. 8. Build your foundation from inside your enterprise
Engage
Employees as
your internal
customers.

6. 7. If you can’t measure it, you cannot manage it
The Ability to capture, interpret and
act in real time based on signals from
social in the context of enterprise data
will become a tremendous competitive
advantage over time.
@setlinger

7. 6. Change is good, that’s what makes money flow
Grow your
revenues. Tie
Social to Real
Business Success.

8. 5. Competition validates the need is real
Compare with
Competition but
stay ahead.

9. 4. Change changes itself
Be ready to adapt.

10. 3. Social is viral. Remember to use it
Scale
strategically.

11. 2. You are you. I am me.
Build alliances.
With different
people, groups,
thinking.

12. 1. Engage your customers. Listen.
Social gives you the
power to know your
customer. For Real.

13. Questions?
@sujamthe