1. Public relations and publicity department organization, objectives,
activities of Nepal Tourism Board
Presented by : Sukhdeep Kaur

2. Where exactly is Nepal ?

3. There are several exquisite tourism
products in Nepal. The diversity in
culture, nature and ethnicity makes
it a destination par excellence.
Within a short distance, one who is
spellbound to find the highest
points of the world will also see the
lowest points. There is the tuna
climate. There is the warm climate.
Along with this, Nepal’s advantage
is that it has well established
tourism destinations and human
resources.
Tourism in Nepal

4. The annaual report of tourism shows that only 40% Of female travelled to Nepal compared to 60
% males travelling to Nepal.Highest ratio is of age group 31 to 45 followed by 46-60 years age
group
Top five countries from where travellers are visiting Nepal
are India followed by Sri lanka ,U.k,China and U.S.A

5. Wht are the weak points of Nepal tourism?
1. Inadequate and lack of effective Branding
2.Instability in Government
3.lack of direct air connectivity with europe
And U.S.A. And expensive air tickets
4.Weak infrastucture .
5. Lack of relations with other countries other
than
India,Tibet and Britain
6.Lack of resource endowment
7.Failed to collaborate with private sector
for promotion of international tourism.
8.Failing of the NTB to do publicity in
international arena,lack of investment

6. Objectives
and
activities of
Public
relations
and
publicity
department
of NTB
The main objective of NTB
is to establish Nepal as a
premiere holiday
destination in international
arena with definite brand
image. NTB is leading
Nepal's participation in
WTM with 18 Nepalese
tourism companieS.

7. Activities of PR and Promoting
Organization of NT
Long term Objectives
Generate support from media, trade and
other related partners

Upgrade existing promotional collateral
and create new ones

Improve and smoothen communication

through e-newsletter, newsletter, e-mails
and Hotline

Develop linkage and provide facilitation
support to travel intermediaries

To position nepal as a holiday
destination for weekend breaks, lifetime
experiences and amazing adventures
with special interest products comprising
of nature, culture and adventure
To increase the average length of stay as well

To improve the spatial distribution of
as the spends of the international visitors.
visitors across the country at the same
Short term Objectives
time addressing the seasonality issue
and to foster the growth of new tourism

Position/establish Destination brand in major
areas
international markets

TO SHIFT THE MEDIA TO MASS

Increase interaction/network (Face to Face) with the
MEDIA
international travel trade and widen the database of
nepal selling Tour Operators in major markets

. Engage in direct promotions for consumers

Focus promoting niche tourism products &
sustainable tourism products

liaise with the concerned authorities and stakeholders
to increase Air Accessibility/ Charter Flights, air seats
capacity.

Manage crisis


8. STRATEGIES
1.Work with International Mass media
2.Coordinate with Nepalese diplomatic missions/Honorary PRRs abroad and nepali
communities for the promotion of nepal
3.Conduct familiarization tours for media and tour operators
4. Help attract major international events to nepal for further growth of nepalese tourism.

9. PUBLIC RELATIONS
Trade Fairs, Sales missions and Road Shows
• Press Meet, Press Release, Situation Update,
Advertorials etc.
• Promotional programs in collaboration/partnership
with Diplomatic Missions,
Honorary HPRR, nepali Communities, Trade and
Media
• Advertisement/Advertorials, Hoarding and
signage
• Familiarization Tours
• Speeches, Reports, Presentations, Destination
Write-ups etc.
• Tour Operator’s Meet
• Talk Shows, Seminars, Conference, Workshops
• Film/Documentaries/Multimedia/Montage
• E-Newsletter, Newsletter
• Website and E-Collateral
• Dispatch and personal counseling to visitors
through email, telephone, fax
and
PUBLICITY

TOOLS & ACTIVITIES

10. Thanks for your kind
attention