iDian.com Business Plan

4. 2.4 Why we start up: (1)The timing is appropriate : Now Web2.0 is spreading all over the world, every new start-up is trying to find the way to make miracle from this trend. Youtube made it, Myspace made it, Facebook made it and we can also make it in the near future. Because in China, this concept is still very new and no big success Web2.0 site comes up, especially the same type website. We can see that our website is the first one in China. (2)The need for the users: Users think that it is very difficult to find the electronic products information online through the search engines like google or yahoo and the professional electronic products forum like PConline or IT168. So our website with live search and users generated products reviews emerges with this time.

5. 3. Product &Services 3.1 Product: This website can be divided in to two parts: one is the live search and the other is the products review community.

6. The search is made up of search in this site and search with guide.

7. 3.2 Services: (1) We will provide the real person guides to help the users find the information they want. This is the alternative function the users could choose whether they need the guide help. They just need to type the name of the product, and then click the search with guide, our real guide will come out to chat with the user and guide him to know about the product.

8. (2) We will send the products reviews and the average prices to the users’ mobile phone once they want to check the product’s information. They just need to type the name and type of the product and send to the assigned number and then our website will reply with the detail information mentioned above. (3) We will compare the product’s prices of different e-commerce websites (4) We will collect the information from our database to make the electronics product guide dictionary and guide books. (5) Virtual Lab: according to the user’s reviews towards the product, in a flash-based webpage, the product will be made of two side one id the positive reviews in red and negative reviews in dark. And this is increasing with the reviews from the users. This is an illustration of the review of the product in very vivid way to help the users know about the goods quickly. The products are updating every minute.

17. In our survey, 68% users are not satisfied with the information those website provided. From whom, 62% think the information is out of date, 21% think some evaluation is not objective, 45% think the information is not interactive, 12% think the interface is not user-friendly, 65% think the information is overloaded and don’t know which one is believable.

32. 7. Competitive Analysis Strengths ＊ The live Search You can enjoy a magic search experience which is more user friendly since there is a guide searching for you online and acquire the accurate information. ＊ Web2.0: user generated content+e-commerce The most important factors are the interactivity and participation. Trying to combine web2.0 with ecommerce. ＊ Convenient (various search ways) Online website, SMS about mobile phone querying products review ,Product yellow page with the forms of software, handbook, magazine.

33. Weaknesses ＊ ideas driven needs first participants to make it tangible have no our own database in the beginning ＊ the professional quality of guides how to build the standards of an objective evaluation? eliminate the fundamental clash between “Trustworthy” and “ 恶搞” . ＊ lack of a complete e-commerce process

44. 8. Revenue Model 1. Advertising: We can make advertisements for the target electronics production companies. If the users search the products and the related ads will come out on the right of the search results page. Just like the Google’s Adsense. And if the users go to the products review page the ads will appear in the form of banner on the top or the left. 2. SMS Querying: The users need to pay for 1RMB for once product review query. And we will cooperate with the telecommunication operators and the share normally will be 7/3. We got 7.

45. 3. Advanced Guide Charge: Our live guide service will be divided into to parts: one is for free and in this situation the guide just provides the outside useful links to the users. And the other is for charge. Our expert guides will help you from their personal experience to know more about the product. We roughly decide to charge once for 1RMB just the same with the SMS querying. And 10 times will be bundled into one package, the users can pay for it though 贝宝 in our website.

48. 4. Cooperate with e-commerce websites: Just like Douban.com which recommend the books to the online book stores and then get the commission 10% from those stores once the buying process is done and this will not charge extra money for the users. We can also cooperate with the e-commerce websites and we will compare the prices listed for all those sites and let the users choose what they want.

49. 9. Design & Development Plan 客户端 浏览器 1 浏览器 2 浏览器 3 … 浏览器 n 用户表现层 Web 页面 业务外观层 业务规则层 业务实体 系统框架层 数 据 访 问 层 数据库（ SQL ）

50. 是否登陆 否 浏览产品信息 是 浏览产品信息 分享购物体验 订阅包月短信 下载点点软件 点点推荐 最近更新 分类检索 系统搜索 人工搜索 选择产品 是否参与讨论 否 是 发言 是否购买 否 是 转到第三方购物平台 加入收藏夹 向向导咨询产品信息 发言

51. 网上的点评可信吗？ 我们有一套非常严格的审核系统来保证绝大部分点评的真实性。我们的审核系统包括： ● 只有注册会员才能参与点评，多次乱点评的会员将予以封号处理； ● 信誉度不达到一定级别的会员点评不显示； ● 任何会员都可以举报不符合网站规定的点评，经过编辑确认属实后，将予以删除。 ● 网站有专职编辑每天对所有点评进行人工审核，删除所有不符合网站规定的点评。

52. 哪些是不符合规定的点评？ 可能有以下几种情况： ● 商家点评。 ● 恶意点评。 ● 无亲身经验的点评。 ● 违法违规的点评。 ● 重复点评。 ● 抄袭点评。 ● 其他（如含有人身、性别、种族、地区等歧视性语言或不良语言等）。

53. 会员级别 目前有 5 个级别，每一个级别以 ★ 一个注明。 会员的点评数越多，越多。具体的划分方式如下： ★ 有效点评数达 20 份以上 ★ ★ 有效点评数达 50 份以上 ★ ★ ★ 有效点评数达 100 份以上 ★ ★ ★ ★ 有效点评数达 200 份以上 ★ ★ ★ ★ ★ 有效点评数达 500 份以上

54. 10. Organization Chart Product Mgmt (1) Accounting Admin, HR (1) Customer Service (60) Sales & Marketing (1) CEO (1) UI Design Architecture Editorial Documentation & Testing IT (1)

55. 11. Financial projections