The document is a presentation about using Facebook for higher education. It discusses how universities can create Facebook pages to engage with students, alumni, and the community. It provides statistics on Facebook's growth and recommendations on how schools can use Facebook for recruitment, communications, and emergency messaging. Specific ideas include event management, promotions, and integrating Facebook with other online content and media.

1. facebookforHigher Education Presented by - Susan M. Beebe For: name omitted for client privacyMarch 11, 2010

2. Purpose: Executive Summary of Facebook Industry: Higher Education Audience: Campus PR/MarCom Executives Duration: 1 hour Content Tags: Higher Education, College, University, Academia, social media, Facebook, Fan, Page, Stats, PR, News, Emergency, Communications, Marketing, Alumni, Student, Engagement, Policy, Planning, Strategy, Mobile, Emerging Technology, Trends, Best Practices . Author: Susan Beebe Presentation - Overview Susan Beebe © 2010 - All rights reserved. 2

3. Speaker– Susan BeebeIntroduction Founder – Social Media Club “Education Connection” http://SMCEDU.org Co-Founder – Social Media Club – Rochester (2008) Advisor to Startups in CA & NY (RIT University eMBAs) Published Author – Project Management (Best Practices) Certified Microsoft Engineer (MCSE) & Global Project Mgr. (PMP) Entrepreneur – Launched IT Consultancy (1996) UCLA Law Grad (1992) andCalPoly University – (Comp. Sci.) Susan Beebe © 2010 - All rights reserved. 3

4. Business “Pages” Profiles History, Stats, Growth Trends Usage – Market Data Great ideas for Higher Education Examples from other Schools Integrated Marketing Options Best Practices & Tips Facebook PlatformOverview Susan Beebe © 2010 - All rights reserved. 4

5. Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a “fan” of a business or organization in the same way they interact with other facebook user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends. Facebook *Pages* Susan Beebe © 2010 - All rights reserved. 5

6. February 2004Mark Zuckerbergand co-founders launched Facebook from their Harvard dorm room 6 years ago History Susan Beebe © 2010 - All rights reserved. 6

7. Facebook now has more than 400 million active users,up from only 50 million as recently as 2007. April, 2009 - 200 million Stats Susan Beebe © 2010 - All rights reserved. 7

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11. “People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook Facebook Mobile Susan Beebe © 2010 - All rights reserved. 11

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14. Facebook Company Figures More than 400 millionactive users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photosuploaded to the site each month More than 5 billion pieces ofcontent(web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million eventscreated each month More than 3 million active Pageson Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billionfans Facebook 2010 Stats Susan Beebe © 2010 - All rights reserved. 14

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16. Enrollment – Student Recruitment Alumni Relations Sports Programs Events Management Promotions, Contests, Special events Campus Life Emergency Communications Higher Education Customer Engagement Ideas Susan Beebe © 2010 - All rights reserved. 16

17. Facebook – Media Hub Facebook can and should be integrated with your other existing digital and social media content, e.g. Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc. Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage. Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, etc) Susan Beebe © 2010 - All rights reserved. 17

18. CreatePoliciesfor Academic Staff, Faculty & Students Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging. Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. Do you leverage GOOD news as effectively as managing BAD news?) Culture permeates throughout your social web presence Unify messaging & consistency “Voice” across all sites. Social Media requiresPolicy & Processes to Succeed! Susan Beebe © 2010 - All rights reserved. 18

19. Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications * Event / Planning Changes IT Systems – outages, upgrades, etc Weather impacts Power outages Facebook is a quick way to get the word out Students read your content and share with friends! Facebook - EmergencyCommunication Central Susan Beebe © 2010 - All rights reserved. 19

20. Advertising – place highly targeted Ads on facebook Mobile – geo-aware “Check ins” via facebook Games – virtual economy “cash” “prizes” YouTube – semi-live events. Campus leaders “take your questions” answer back via Video YouTube – M.I.T. “Free Online Courses” Streaming Events – like the “Oscars” Real-time News – CNN President Jon Klein Emerging Opportunities Susan Beebe © 2010 - All rights reserved. 20

21. Facebook “Insights” Metrics Susan Beebe © 2010 - All rights reserved. 21

22. Email  Susan@SusanBeebe.com Phone  (585) 750-1949 Blog  http://SusanBeebe.com Twitter  @SusanBeebe Also on LinkedIn, Facebook, Skype, etc. search for “SusanBeebe” Questions? Susan Beebe © 2010 - All rights reserved. 22