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Building effective relationships in today's world

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Building effective relationships in today's world

  1. 1. hook, heart, ask: how organizations can build effective relationships @susanmcp1
  2. 2. There are over 1.4 million nonprofit organizations in the US today.
  3. 3. how can you break through?
  4. 4. who do you want to reach? Young moms Teens Milennials Asian Americans Educators Doctors
  5. 5. what do you want them to do? Donate Be Aware Volunteer Spread the Word Sign a Petition Host An event
  6. 6. don’t propose on the first date
  7. 7. you have to build the relationship
  8. 8. hook: getting your audiences’ attention WHAT MAKES A STRONG HOOK? • Relevant • Simple • Visible • Powerful • Surprising
  9. 9. the hook in action
  10. 10. heart: inspiring your audience to care This is where the magic happens. The best way to build the relationship and inspire your audience to care? • Storytelling • Authenticity • Empathy • Surround-sound engagement • Community
  11. 11. the heart in action
  12. 12. the heart in action
  13. 13. the heart in action
  14. 14. the heart in action
  15. 15. ask: inspiring action Once you have your audiences’ attention and have worked to build the relationship, THEN you can make the ask. The ask should: • Offer multiple points of entry • Match the audience • Be clear and direct • Be easy to find on your website, on an email or wherever
  16. 16. the ask in action
  17. 17. the ask in action
  18. 18. the ask in action
  19. 19. the ask in action
  20. 20. the ask in action
  21. 21. you have to build the relationshiphook, heart, ask in action EVENT TARGETED ADS FACEBOOK PAGE CELEBRITY SPOKESPEOPL E LANDING PAGE SHARING ENGAGING OFFLINE EMAIL CAMPAIGNS MEDIA TARGET ADVOCATE
  22. 22. real-world examples: how it fits together
  23. 23. save the children: mom’s the word HOOK HEART ASK
  24. 24. altagracia HOOK HEART ASK
  25. 25. 10x10/girl rising WATC H THE TRAIL ER HOOK HEART ASK
  26. 26. cure violence HOOK HEART ASK
  27. 27. thank you!

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