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CSR & Product Development
Susan McPherson | Founder and CEO, McPherson Strategies | @susanmcp1
What is sustainable
product development?
@susanmcp1
@susanmcp1
Why should companies invest in
sustainable product development?
Consumer
demand
Reputation
Preservation
of reso...
@susanmcp1
Just ask the C-Suite…
@susanmcp1
Keep in mind:
“An effective sustainability strategy
integrates the customer, society and the
business; it does ...
@susanmcp1
Considerations
@susanmcp1
Resource base
@susanmcp1
Hazardous substances
@susanmcp1
Packaging
@susanmcp1
Distribution
@susanmcp1
Socioeconomic factors
@susanmcp1
Consumer use & disposal
Questions?
@susanmcp1
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Building Sustainability Into Product Development

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CSR execs are increasingly asked how they can be driving sustainability into product development. This deck explains the how and provides supportive background for the rational.

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Building Sustainability Into Product Development

  1. 1. CSR & Product Development Susan McPherson | Founder and CEO, McPherson Strategies | @susanmcp1
  2. 2. What is sustainable product development? @susanmcp1
  3. 3. @susanmcp1 Why should companies invest in sustainable product development? Consumer demand Reputation Preservation of resources Reduced costs Access to new markets Innovation Differentiation Product quality Employee retention
  4. 4. @susanmcp1 Just ask the C-Suite…
  5. 5. @susanmcp1 Keep in mind: “An effective sustainability strategy integrates the customer, society and the business; it does not compromise them.” -David Jerome & Rob Kleinbaum
  6. 6. @susanmcp1 Considerations
  7. 7. @susanmcp1 Resource base
  8. 8. @susanmcp1 Hazardous substances
  9. 9. @susanmcp1 Packaging
  10. 10. @susanmcp1 Distribution
  11. 11. @susanmcp1 Socioeconomic factors
  12. 12. @susanmcp1 Consumer use & disposal
  13. 13. Questions? @susanmcp1

CSR execs are increasingly asked how they can be driving sustainability into product development. This deck explains the how and provides supportive background for the rational.

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