Whether we have the wealth to write checks or are passionate about making the world better place, we all have the ability to give, share, promote and showcase. This presentation provides some tactical ways to do so.
13. @susanmcp1
We’re in the midst of a
philanthropy revolution, one
where there’s limitless way to
make an impact.
What will you give?
Editor's Notes
Good afternoon! I’m thrilled to be here. First time in Northwestern Arkansas and in complete awe of the work that the Women’s Foundation conducts. Thank you for the invitation to join you all today. Also, it’s fitting that we are gathering the day after International Women’s Day.
INTRO I want to start by telling you a little bit about who I am. As the founder and CEO of McPherson Strategies, my job is to help organizations—both companies and nonprofits—amplify their impact. Let me share some examples of what that means (dive into specific examples pictured above to give the audience a sense of what you do).
-GivingTuesday:
-Global Citizen Year
-Girl Rising
One thru-line across my work is the belief in the vital importance of educating women and girls. In our backyards and across the world.
. We know that if a girl is educated, everything else falls into place. She is much less likely to become pregnant as a teen. She is much more likely to find employment and when she does marry and finally have children, those children are healthier and stay in school. It’s a ripple effect. For last several years I have advised, partnered and participated in many organizations that are pushing for girls education – Girl Up (UN Foundation), Nike Foundation, She’s the First, Girl Rising as mentioned earlier, Girls Who Code, Black Girls Who Code, etc.
Here’s a question for you– getting every women and girl on this planet educated is a big job. Whose responsibility is it? Who will actually make sure it gets done? What can each of us do and collectively as a people, as women, what can we do? Anyone care to share some ideas?
That’s right. It’s your responsibility. But it’s also mine. And it’s also the person to your left; and the person sitting to your right. In fact, it’s everyone sitting in this room. We all have to step up and take collective responsibility– make a shared commitment that we’re here together and we’re all making a promise that we’ll do what’s in our power to make sure that the women and girls in our community, and around the world, get the educations and lives they deserve. Think of your families, your places of worship, your offices? What can we all be doing? Just last week, the White House with Mrs. Obama at the lead launched….
Up until recently, we thought of philanthropy as the domain of the rich. Specifically, philanthropists tended to be rich, white men- often supported by their wives- who would write big checks for the organizations they cared about. It was exclusive—about status. It made it seem like only the richest people had the power to lead change. Well, folks, Times Are A Changing!
Philanthropy is growing increasingly inclusive and now we all have a seat at the table. Let’s talk about why—and how.
Philanthropy used to be something that happened behind closed doors, at exclusive events, among certain groups of people. But through social media and mobile communications, giving has become contagious– and inclusive.
This is especially true for women’s issues. This year and last year have been huge driving awareness on issues stemming around women and girls through hashtag activism. Some have professional women's focus -- #leanin, #changetheratio. Others focus on empowerment -- #girlsrising, #womenshould -- or girls in danger -- #bringourgirlsback and #iammalala.
The point is that these hashtags invite everyone in to have a voice and make a statement. Now we all know that HT activism is NOT perfect, but it can drive awareness that can lead to media coverage AND it can open the eyes of those in public office.
Another thing that’s transforming the giving space is the introduction of innovative social good platforms (Crowdrise,etc .) and the use of crowd-funding. Before, if you were to donate $5 before, it may feel like you weren’t making an impact. But these new platforms help you see how small donations come together to make a huge impact.
Just think about the recent crowd-funding campaign from the Humans of NY Community. For those unfamiliar, Humans of NY is run by a photographer named Brandon who posts photos of everyday people around NYC and shares their stories. He once ran into a boy named Vidal, who then introduced Brandon to his principle- Ms. Lopez- who ran an amazing but severely underfunded school in a rough part of Brooklyn. Brandon decided to start a crowdfunding campaign to raise 100k so that Ms. Lopez could afford to send incoming 6th grade classes to Harvard. The reason? She wanted the kids to see that they had a possibility– a potential future. In just a couple weeks, the crowdfunding campaign crossed the 1 million dollar mark. And it was all because thousands of people donated 5 and 10 dollars.
These stories help us see how our decision to open up our purses has a ripple effect. Crowd-funding is NOT limited to helping nonprofits either – Plum Alley – Launching Women’s Based Businesses.
Technology innovations have also made it so we can donate just by texting or checking a box on our tablets. We don’t have to sit down and think about writing and mailing a check.
EXAMPLE: Red Cross text to donate; Feeding America text to give meals
We’ve also seen the rise of movement building! I was fortunate enough to be one of the original planners of the global campaign, GivingTuesday. How many of you have heard of the this platform/program?
Created by the now president of the 92nd Street Y along with funding from the UN Foundation, a global day of giving was established – the Tuesday following Thanksgiving. To honor all those who give back and recognize the important work of nonprofits all over the world. This past year (which was year number 2), over 3000 corporations joined the celebration, buy setting up special events, fundraising for specific campaigns and other happenings.
I highly recommend that you visit the www.givingtuesday.org website to learn more!
Philanthropy used to mean just writing a check. Now, giving back means giving any resource you have– time, expertise, mentorship. It’s all about finding ways that you can truly create impact.
EXAMPLE: Catchafire – Catchfire partners with corporations to help find skills-based volunteers for nonprofits
Also explain your work with Vital Voices as a mentor. - Global Ambassador – 2013, I was able to visit Singapore to mentor several female entrepreneurs.
We all have skills to offer. Don’t let shortage of funds be preventing you from stepping up to the plate. Time and knowledge can be soooo valuable.
Also explain how you give connections through boards, etc.
Thank you ever so much. I’m happy to take questions!