Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future. Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design. We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.

1. www.SustainableBrandsLondon.com
SUSTAINABLE BRANDS LONDON
www.SustainableBrandsLondon.com
NOVEMBER 18-19, 2013 | LONDON, UK
FROM REVOLUTION
TO RENAISSANCE

2. www.SustainableBrandsLondon.com
The leading brands of the future will be the ones that endure and
thrive by embedding sustainability principles into everything they do.
Building them takes a new kind of thinking – bringing new groups
of collaborators together and using a novel set of tools. Sustainable
Brands® is the global learning and collaboration community that is
dedicated to leveraging this new thinking that drives innovation leading
to enhanced business and brand value.
This November, the community convenes a remarkably diverse set
of change agents from distinguished brands such as Unilever, Royal
DSM, Natura, and MARS, along with thought leaders from Guardian
Sustainable Business, Oxfam, Dragon Rouge, Forum for the Future, and
more. The agenda in London explores the implications of sustainability
innovation for brand strategists, marketing executives and sustainability
professionals and identifies techniques for creating, measuring and
communicating brand value.
The meaning and measure of business success is changing fast and the
Sustainable Brands® community is here to provide the latest market
intelligence and exemplary case studies to speed up your own journey.
Join us for Sustainable Brands London on November 18-19 and discover
how unleashing the best of our human ingenuity and innovation can
change the shape of business, and with it, the world.
INTRODUCTION

3. www.SustainableBrandsLondon.com
WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?
“SB once again exceeded my expectations as each day I thought to
myself, ‘I am so glad I am here.’ Here are a few things that truly
differentiate SB for me from the other conferences I regularly
attend: 1) speakers stay beyond their speech and continue to
participate in the ongoing dialogue; 2) SB is an open conversation
that just keeps going and people at all levels are willing to
engage; 3) I can go back to work with at least a few ideas of things
I can do immediately; 4) More ideas are generated for me, even in
indirect relation to our business, here than anyplace else.”
– Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings
“It was a great conference and I came out totally inspired. I met so
many people and am already continuing our conversations. What
a great event. Looking forward to next year.”
– Lyell Clarke, President & CEO, Clarke
“This was my first experience with a Sustainable Brands
Conference and I found it to be unexpectedly unique ... part
revival, without being hokey. The community convening there
is surprisingly informed, influential, sincere, open and excited
about collaborating to build a flourishing future. I look forward to
expanding our relationship with Sustainable Brands from here.”
– David Bennett, VP, Corporate Partnerships, National Geographic
“First, I want to let you know how much I appreciate the incredible
work you are doing, and especially, the beautiful, collaborative
world you create for the SB conference. For me, this year was just
as valuable, just as impressive, and just as inspiring as last year’s
conference. Perhaps even more so, as I was able to see firsthand
the progress that has been made in just one year’s time, and to
meet even more people who are trying to make a difference. I
have never experienced anything like the event you have created,
and it has changed my expectation of what’s possible. My deepest
gratitude to you and all the people on your team who created this
year’s success.”
– June Holder, Manager, Sustainability Communications, UPS
“I hope you’ve slumbered deeply! Many thanks for another
outstanding conference. The caliber of people, the thought
leadership, discussions and organization were fantastic. You and
your team are class and brains all the way!”
– Olivia Khalili, Sr. Partnerships Manager, Ashoka

4. www.SustainableBrandsLondon.com
• How and why multiple stakeholders are evolving their perceptions of
corporate and product-level brands, and how to capitalize on the change
through smartly-positioned brand innovation and effective communications
around sustainability attributes
• Why the rise of an emphatic civilization carrying the next industrial
revolution is not an exaggeration, and how to profit from re-framing your
business model around meaning and purpose
• What applied lessons cognitive science is teaching business on effective
storytelling, cultural memes and gamification for behavior change, and how
to apply those lessons to drive sales
• Who is building successful, collaborative cross-sector partnerships, and
how they’ve set down spears to build a productive relationship
• Why disruptive social entrepreneurs are here to stay, and how to follow
and/or engage them, and the loyal communities they are building, in times
of economic crises and dismal employment outlooks
• How to use the right data and framing to build compelling ROI cases and
sell sustainability-inspired product and brand innovation internally
• How to leverage effective product and service design principles with an eye
towards embedded social and environmental benefits
• What momentum exists around global sourcing risks and how to leverage
visions of global brands nurturing thriving local economies
• How 3D printing, the Internet of Things and Big Data can serve as powerful
allies to brand strategists and marketing/communications executives
• You’ll find a full year’s worth of other thought-provoking, insightful, and
tangible ideas for becoming a sustainable brand leader at SB London – plus
be able to discuss them in depth!
WHAT YOU WILL LEARN AT SB LONDON

5. www.SustainableBrandsLondon.com
WHO ATTENDS SB LONDON?
Last year, hundreds of sustainable brand leaders such as Unilever,
Adidas, Coca-Cola, Kingfisher, Philips, MARS joined us for our first
year in London, to discuss how better brands will shape the future by
keeping tabs on the ever-evolving playing field, and this year we continue
our community’s global conversation about the collective journey From
Revolution to Renaissance in brand building for an abundant future.
Here is a brief look at just some of those thought & practice leaders who
have already made plans to attend.

6. www.SustainableBrandsLondon.com
The brief for SB London is to deliver for the UK and Europe a world-class faculty of thought-leaders and practitioners who feature in the vanguard of the
sustainable brand revolution. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed Advisory Board and
details of the programme will be announced here online, along with presenter roster particulars - do please check back regularly for updates. You’ll find
a full year’s worth of thought-provoking, insightful, and tangible ideas and strategies for becoming a sustainable brand leader at SB London:
FEATURED SPEAKERS
Geraldine O’Grady
Global Platform Manager,
Convenient Coffee & Sustainability,
Mondelez International
Dax Lovegrove
Head of Business & Industry
Relations, WWF UK
Bella Vuillermoz
Director of Bigger Picture,
BskyB
Bob Gordon
Do the Right Thing Manager,
Nando’s
Anna Adriani
Global PR Director & Chief
Sustainability Officer, Illycaffé
Benoit Beaufils
Business Humanizer & Founding
Partner, Innate Motion
Graham Seabrook
Global Services & Business
Transfomation, BT
Carmel McQuaid
Climate Change Manager, Marks
& Spencer

7. www.SustainableBrandsLondon.com
John Gerzema
Author of Spend Shift and The
Athena Doctrine
Gail Klintworth
Chief Sustainability Officer,
Unilever
Denise Alves
Director of Sustainability,
Natura
Daniel Vennard
Global Brand Sustainability
Director, MARS
Jo Confino
Executive Editor, Guardian
Sustainable Business
Jacobine DasGupta
Corporate Sustainability
Manager, Royal DSM
Laura Storm
Executive Director, Sustainia
Stuart Singleton-White
Senior Manager External
Communications, Europe and
Australia, Rainforest Alliance
FEATURED SPEAKERS

8. www.SustainableBrandsLondon.com
DAY 1 - MONDAY, 18TH
NOVEMBER
8.00 AM BREAKFAST
9.00 AM –10.30 AM MORNING PLENARIES
WELCOME AND OPENING REMARKS
KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands
OPENING MC REMARKS
Jo Confino, Executive Editor, Guardian Sustainable Business
SHIFTING CONSUMER VALUES AND IMPLICATIONS TO YOUR BRAND
John Gerzema, Author, Spend Shift and The Athena Doctrine
MEASURING MEANING: THE EVOLUTION OF BRAND VALUE AND WHAT TO DO
ABOUT IT
Denise Turner, Head of Intelligence, Havas Media Group
THE REVOLUTION IS OVER: LET THE ‘BUSINESS IS BEAUTIFUL’ RENAISSANCE BEGIN
Dorothy Mackenzie, Chairman, Dragon Rouge
10.30 AM – 11.00 AM NETWORKING BREAK
11.00 AM – 12.30 PM MORNING PLENARIES, CONTINUED
FOUND IN TRANSLATION: THE FUTURE OF ROI AND IMPLICATIONS FOR THE C-SUITE
John Elkington, Founding Partner & Executive Chairman, Volans
A conversation with: Marie-Claire Daveau, Chief Sustainability Officer
& Head of International Institutional Affairs, Kering (parent company of
PUMA, Gucci, Stella McCartney and multiple other brands)
LEVERAGING POSITIVE PSYCHOLOGY TO UNDERSTAND AND INFLUENCE
CONSUMER BEHAVIOR
Marc Mathieu, Global SVP of Marketing, Unilever
ENABLING MARKET SECTOR SHIFTS: A GAME-CHANGING BRAND CASE
Denise Alves, Director of Sustainability, Natura
DREAM IN A BOX
Julian Borra, Global Creative Strategic Partner, China Dream and UK Dream
12:00 - 2:00 PM: LUNCH - SOLUTIONS EXPO OPEN
2.00 PM – 3.00 PM BREAKOUT DISCUSSION SESSIONS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
THE BUSINESS OPPORTUNITY - NEW HIGHLIGHTS FROM GLOBAL AND EUROPEAN
MARKET RESEARCH
TRACK: BRAND STRATEGY & COMMUNICATION
SPECIFIC TOOLS AND PROCESSES FOR EMBEDDING PURPOSE INTO BRAND
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
NEW MODELS IN RECLAIMING AND AVOIDING WASTE
3.00 PM – 3.30 PM NETWORKING BREAK
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
RE-PROGRAMMING FUNDAMENTAL UNITS OF CULTURE
TRACK: BRAND STRATEGY & COMMUNICATION
THREE LEVELS OF BRAND ENGAGEMENT IN SUSTAINABILITY INNOVATION
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
INNOVATION IN PRODUCT DELIVERY
4:45 - 5:45 PM: EVENING PLENARY
INNOVATION OPEN FINALS
Sustainable Brands Innovation Open Finalists
5:30 - 7:00 PM: RECEPTION & BOOTH CRAWL

9. www.SustainableBrandsLondon.com
DAY 2 - TUESDAY, 19TH
NOVEMBER
8.00 AM BREAKFAST
9.00 AM - 10.30 AM MORNING PLENARIES
OPENING MC REMARKS
Rob Cameron, Executive Director, SustainAbility
FROMBASICPERCEPTIONSHIFTTOANACTIVISTBRAND:TWOINSTRUCTIVECASESTUDIES
Stuart Singleton-White, Senior Manager External Communications, Europe
& Australia, Rainforest Alliance
Leading nominations for discussion partners: Kenco and Lush
COMMUNICATING A FUNDAMENTAL SHIFT IN CORE PRODUCT OFFERINGS
BMW
PEOPLE PERSPECTIVES IN SUSTAINABLE INNOVATION
Jacobine DasGupta, Corporate Sustainability Manager, Royal DSM
10.30 AM –11.00 AM NETWORKING BREAK
11.00 AM - 12.30 PM MORNING PLENARIES, CONTINUED
CAUSE MARKETING AND BEYOND: TANGIBLE RESULTS FROM THREE “IN THE
MARKET” BRANDS
Daniel Vennard, Global Brand Sustainability Director, MARS
USING YOUR VALUE NETWORK TO BRING INNOVATION TO LIFE
Leading Nomination: BASF
WHAT’S BREWING: EMBEDDING A UNIFIED BUSINESS CASE APPROACH TO DRIVE
PRODUCT, BRAND, MARKETING AND OPERATIONS AT THE SAME TIME
Jim Hanna, Director, Environmental Impact, Starbucks
DISRUPTIVE INNOVATION AND THE RISE OF THE VALUES-BASED ECONOMY
Sean Ansett, Chief Sustainability Officer, Fairphone
LEADING THE BIG SHIFT
Gail Klintworth, Chief Sustainability Officer, Unilever
12:00 - 2:00 PM: SOLUTIONS EXPO OPEN
12.30 PM - 2.00 PM LUNCH
2.00 PM - 3.00 PM BREAKOUT DISCUSSION SESSIONS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
UNDERSTANDINGPURCHASINGBEHAVIOR,ANDHOWSUSTAINABILITYATTRIBUTESPLAY
TRACK: BRAND STRATEGY & COMMUNICATION
THE ‘GREENHUSH’ PROBLEM: WHY SUSTAINABILITY COMMUNICATIONS AREN’T
MORE ASSERTIVE, AND WHAT TO DO ABOUT IT
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
DELIVERING TRUST THROUGH SHARED VALUE
3.00 PM – 3.30 PM NETWORKING BREAK
3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS
TRACK: ENABLING BUSINESS & CULTURE SHIFT
THE WAY TO FUTURISTIC, RESTORATIVE, NET POSITIVE BUSINESS
TRACK: BRAND STRATEGY & COMMUNICATION
ENGAGEMENT THROUGH SOCIAL MEDIA, STORYTELLING AND INTERACTIVE DESIGN
TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY
CREATINGADEEPERCONNECTIONTOTHESOURCE
4:45 - 5:30 PM: EVENING PLENARY
LISTENING SESSION: WHAT’S MISSING IN THE CONVERSATION? WHAT’S NEXT?

10. www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com