Use these four steps to find the gap & become dominant market player Read more on http://www.entrepreneurshipinabox.com/12388/how-to-find-the-gap-in-an-established-market/

1. HOW TO FIND THE GAP ON
ESTABLISHED MARKET
USE THESE 4 STEPS TO FIND THE GAP
& BECOME DOMINANT MARKET PLAYER

2. 1. START WITH YOUR
STRENGTHS

3. CREATE A LIST WITH YOUR MOST
SIGNIFICANT STRENGTHS

4. DESCRIBE THE STRENGTHS YOU HAVE
LISTED IN THE PREVIOUS STEP

5. LIST WHAT YOU CAN DO DEPENDING ON
THOSE STRENGTHS

6. ASSOCIATE STRENGTHS AND THINGS
YOU CAN DO WITH THE PROBLEMS YOU
CAN SOLVE ON THE MARKET

7. 2. FIND A NICHE ON
EXISTING MARKET WITH
UNSOLVED PROBLEMS

8. LOOK AT YOUR STRENGTHS AND
INTERESTS AND FIND A RELATION WITH
THE MARKET AND PROBLEMS THAT
COMPANIES SOLVE ON THAT MARKET

9. MAKE A LIST OF SPECIFIC PROBLEMS
THAT AREN’T SOLVED YET, BUT YOU
CAN SOLVE THEM

10. MAKE A LIST OF SPECIFIC
IMPROVEMENTS OF CURRENT PROBLEM-
SOLVING PROCESSES

11. TEST YOUR CONCLUSIONS FROM
PREVIOUS STEPS. ENSURE THAT YOU
MAKE A TEST WITH POTENTIAL
CUSTOMERS ON THE MARKET
YOU SELECT

12. 3. COPY AND IMPROVE

13. IS THERE SOME GAP THAT YOU CAN FILL
WITH YOUR COMPETENCIES AND
STRENGTHS?

14. WHAT WILL BE EXTRA VALUE FOR
CUSTOMERS IF YOU FILL THOSE GAPS?

15. ARE POTENTIAL CUSTOMERS READY
FOR IMPROVEMENTS THAT YOU WILL
PROVIDE? CAN THEY AFFORD WHAT
YOU WILL OFFER TO THEM?

16. IS IT HARD FOR OTHER COMPANIES TO
FULFILL THE SAME GAP YOU ARE
DISCOVERING?

17. 4. RESEARCH TRENDS ON
ALREADY ESTABLISHED
MARKET

18. TRY TO FIND AS MUCH AS POSSIBLE
THINGS THAT ARE NOT SO VISIBLE TO
OTHER PEOPLE

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