1. Cloud Camp

2. IT STRATEGY

3. Purchasing
Decisions
(Oracle vs SAP)

4. Implementation
Details
(Private vs Public)

5. Operational
Details
(SLAs)

6. Tactical
Choices
(BYOT)

7. How?
What?
When?

8. Why?

9. Why?
Vague

10. Attack the
hill

12. Why?

13. How?
What?
When?

14. Why?

15. Map ?

16. Value Chain
Machine
Company
(Machine)
Standard
Pipes
Company Nuts & Bolts
(Nut & Bolts)
Armory
System
Screw
Cutting Lathe
Metal Ingots
Company
(Lathes)

17. Nokia

18. Change

22. Random ?

23. Evolve

24. Evolve

25. Ubiquity
Utility
Commodity
Product
Service
Consumer
Competition
Custom Built
Genesis
Certainty
Supplier Competition

26. Value Chain Evolution
(describes organisation) (describes change)

27. What if ...

28. Value Chain
Customer
Fotango
Image
Manipulation Payment
Photo Storage
Web Site Banking systems
Customer Platform
Relationship
System Development Tools
(CRM)
Distributed
Architecture
Compute
Data Centre
The Company
Servers
Power

29. Customer
Value Chain Fotango
Online Image
Payment
Manipulation
Online Photo
Storage Web Site
CRM
Distributed Platform
Architecture
Data Centre Compute
Power
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

30. Customer
Value Chain Fotango
Direct
Online Image
Payment
Manipulation
Online Photo
Storage Web Site
CRM
Distributed Platform
Architecture
Data Centre Compute
Power
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

31. Customer
Value Chain Fotango
Online Image
Payment
Manipulation
Online Photo
Storage Web Site
CRM
Platform
Distributed
Architecture Indirect
Data Centre Compute
Power
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

32. Customer
Value Chain Fotango
Online Image
Payment
Manipulation
Online Photo
Storage Web Site
CRM
Distributed Platform
Architecture
Competition
Data Centre Compute
Power
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

33. Value Chain
PaaS
Platform
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

34. Value Chain
Platform
Inertia
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

35. Value Chain
Worth
Agility
Platform
Efficiency
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

36. Value Chain
Platform
Peace War
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

37. Value Chain
Ecosystem
Platform
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

38. Value Chain
Platform
Open Source
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

39. Value Chain
Platform
Compute
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

40. Value Chain
Platform
IaaS
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

41. Value Chain
Platform
IaaS
2005
Genesis Custom Product Commodity Evolution
Built (+ rental) (+ utility)

44. WHY isn't everyone
using Cloud?

46. Why?
Vague
Many have no clue WHY
they're doing anything.

47. Cloud!! Cloud!!
Cloud!!
Cloud!! Cloud!! Cloud!!

48. Player
Strategic Play
Chancers
Uses Open to Compete

49. Usual RULES

50. Usual RULES
No Pitching

51. Usual RULES
No Pitching
No Pitching

52. Usual RULES
No Pitching
No Pitching
No Pitching