General intro for Cloud Camp

2. Only
public cloud
is ...

3. Basics ...

4. Ubiquity
Commodity
Product
Custom built
Innovation
Certainty

5. Ubiquity
Utility
Commodity
Product
Services
Custom built
Innovation
Certainty

6. Ubiquity
Demand
(user
competition)
io n
at
it is
o d
m m
Co
Improvement
(supply competition)
Certainty

7. Ubiquity
Widespread
(Demand) Utility Services
Feature Complete
(Improvement)
Certainty

8. Ubiquity
Utility Services
Barriers
Product
Certainty

9. Attitude
Concept Technology
Suitability

11. Ubiquity
Certainty

12. Ubiquity
Cost of Doing
Business
Certainty

13. Ubiquity
Cost of Doing
Business
Competitive
Advantage
Certainty

14. Ubiquity
Standardised
Service!
Marketplace
Certainty

15. Ubiquity
Utility Services
Factors
Certainty

16. Ubiquity
Disruption
Relationships
Skills
Political Capital
Investment
Certainty

17. Transition
Ubiquity
Confusion
Governance
Trust
Security
Transparency
Certainty

18. Ubiquity
Outsourcing
Suitability
Competition
Lock-in
Second Source
Control
Certainty

19. Ubiquity
Utility Services
Factors
RISKS vs
BENEFITS
Certainty

20. Economies of scale Utility Services
Ubiquity
of the National
(volume operations)
Grid
Focus on core
(outsource)
Pay per use
Early Products,
(utility) Hippolyte Pixii,
1830s
Agility Infrast.
Prev. Time Cloud Time
(mins) (mins)
(Self Service)
New
server 72,000 3
64 node
130,000 5
cluster
Certainty

21. Ubiquity
+Innovation
tion
uc n
str io
de isat
ti ve ent
ea pon
cr
com
Joseph A. Schumpeter Herbert A. Simon
(1883 - 1950) (1916 - 2001)
Certainty

22. Importance
Ubiquity
Long tail
Opportunity
Limit of IT
Projects
Price Elasticity
Price
!P
!Q
Quantity
Co-Evolution
Certainty

23. “Jevons Paradox”
Technological progress that increases the
efficiency with which a resource is used,
tends to increase the rate of consumption
of that resource.
consumption
efficiency

24. I didn't
we all know
this ...

25. Only
public cloud
is ...

26. "Data Centre" "Cloud"

27. "Data Centre" "Cloud"
Legacy Public
Virtual Data
Private
Centre

28. Commodity
"Data Centre" "Cloud"
Legacy Public
Virtual Data
Private
Centre

29. "Cloud"
Marketplace

30. "Cloud"
Outsourcing
Competition
Lock-in
Second Source
Control
Marketplace

31. "Cloud" Multiple Providers
Access code /
Outsourcing data
Competition Semantic
Lock-in Interoperability
Second Source Easy Switching
Control Price vs QoS
Open Source
Marketplace
reference models

32. "Cloud"
Hybrid

33. "Cloud"
Transition
Governance
Trust
Security
Transparency
Hybrid

34. "Cloud"
Single Provider
Transition Access code /
data
Governance
Trust Semantic
Security Interoperability
Transparency Easy Switching
Common
Hybrid
reference models

35. Volume Operations /
Commodity
"Data Centre" "Cloud"
Legacy
Market
Virtual Data
Centre Public
Private Hybrid

36. To the cloud ...

37. Legacy?

38. Ubiquity
Infrastructure
Scale-Up
N+1 models
Certainty

39. Ubiquity
Infrastructure
Scale-Up
N+1 models
Scale-Out
Certainty

40. Ubiquity
"Legacy"
Architectures Infrastructure
Scale-Up
N+1 models
"Cloud" Scale-Out
Architectures
Design for Failure
Certainty

41. Need better
hardware

42. Design for
failure

43. Cloud
+
Resilient VMs

44. Kerching ...

45. Volume Operations /
Commodity
"Data Centre" "Cloud"
Legacy
Market
Virtual Data
Centre Public
Private Hybrid
Enterprise
Cloud

46. Differential
x 20,000
Time to deploy
x 15
1 Price per year

47. Differential
x 20,000
Time to deploy
Legacy Data Centre
Enterprise /
VDC
Public /
Private
x 15
1 Price per year

48. x 20,000
Efficiency
x 15
1 Price per year

49. x 20,000
consumption
efficiency
Efficiency
x 15
1 Price per year

50. x 20,000
consumption
efficiency
Efficiency
x 15
1 Price per year

51. 1
Correlation : Speed vs Business Value
x 20,000
Price per year
x 15

52. Correlation : Speed vs Business Value
x 20,000
Do more, faster
Efficiency
x 15
1 Price per year

53. x 20,000
Time to deploy
$740 $1500+
x 15
1 2x Price per year

54. x 20,000
Time to deploy
$300 $1500+
x 15
1 3-5x Price per year

55. Ubiquity
+Innovation
tion
uc n
str io
de isat
ti ve ent
ea pon
cr
com
Joseph A. Schumpeter Herbert A. Simon
(1883 - 1950) (1916 - 2001)
Certainty

56. Correlation : Speed vs Business Value
x 20,000
Do much
more, faster Do more, faster
x 15
1 3-5x Price per year

57. Ooops,
bugger.

60. Muhahaha

61. Volume Operations /
Commodity
"Data Centre" "Cloud"
Legacy
Market
Virtual Data
Centre Public
Private Hybrid
Enterprise
Cloud

62. Cost of money (4%) $1.2M
Software (1%): $0.3M
People (5%)
$220-540
$1.5M
Building (10%)
per VM
$3.0M
Hardware (40%)
$12.2M
Network (15%)
per year
$4.6M
Power (25%)
$7.6M

63. Cost of money (4%) $1.2M
Software (1%): $0.3M
People (5%) $1.5M
Building (10%)
$3.0M
Hardware (40%)
$12.2M
Network (15%)
$4.6M
Power (25%)
$7.6M

64. Software (1%):
$2.80 per year
Hardware (40%)
$122 per year

65. x 20,000
Disruption
Relationships
Skills
Political Capital
Investment
Speed
Enterprise
Cloud
x 15
1 Efficiency Price per year

66. Public utility
markets are the
future ...

67. Hybrid
environments are a
transition
strategy ...

68. Enterprise clouds
are niche.

69. Pay me more
and I'll tell you
the future looks
different.

71. No jargon

72. Kerching ...

74. Really?
Resistance is
futile ...

76. Lightning Talks
Unpanel
Unconference
Beer & Pizza
Go Home.

78. Stan Hutten Czapski: 'The stacks of IT are
falling'

79. Stan Hutten Czapski: 'The stacks of IT are
falling'
Matthew Fowler: 'Have SQL & NoSQL stopped
yelling at each other?'

80. Stan Hutten Czapski: 'The stacks of IT are
falling'
Matthew Fowler: 'Have SQL & NoSQL stopped
yelling at each other?'
Owen Garrett: 'A Tour of Load Balancing in
the Cloud'

81. Stan Hutten Czapski: 'The stacks of IT are
falling'
Matthew Fowler: 'Have SQL & NoSQL stopped
yelling at each other?'
Owen Garrett: 'A Tour of Load Balancing in
the Cloud'
Alex Bligh: 'Cloud Billing'

82. Stan Hutten Czapski: 'The stacks of IT are
falling'
Matthew Fowler: 'Have SQL & NoSQL stopped
yelling at each other?'
Owen Garrett: 'A Tour of Load Balancing in
the Cloud'
Alex Bligh: 'Cloud Billing'
Stephen Godwin: 'OSGi in the Cloud'

83. Stan Hutten Czapski: 'The stacks of IT are
falling'
Matthew Fowler: 'Have SQL & NoSQL stopped
yelling at each other?'
Owen Garrett: 'A Tour of Load Balancing in
the Cloud'
Alex Bligh: 'Cloud Billing'
Stephen Godwin: 'OSGi in the Cloud'
Joe Baguley:'How the public cloud is exciting
CEOs & scaring CIOs'

84. @swardley
Leading Edge Forum