Presentation at RoundTable. General introduction to cloud.

1. http://www.flickr.com/photos/radioflyer007/

2. http://flickr.com/photos/jonnygoldstein/

3. Simon
Wardley

4. DANGER!
Will Robinson
DANGER!

5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

6. Pain

7. Pain
No. Slides

8. 12 slides
Pain
Severe
risk of
harm
OK
No. Slides

9. 182 slides
Pain
Severe
risk of
harm
OK
No. Slides

10. http://flickr.com/photos/jonnygoldstein/

11. Cloud Computing

12. Cloud Computing
What is
“Cloud computing” ?

13. http://www.flickr.com/photos/fimbrethil/

14. It’s like
computers on
the internet, innit.

15. http://www.flickr.com/photos/radioflyer007/

16. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

17. It’s a disruptive
shift of the
computing stack
to online services.

18. It’s like
computers on
the internet, innit.

19. http://www.sandowplus.co.uk/

20. http://www.flickr.com/photos/radioflyer007/

22. Image of Oliver Twist, from http://padovacultura.padovanet.it/

23. It’s like SaaS or software as a service, and
infrastructure provision and PaaS, that’s
platform as a Service and utility
computing being provided in public clouds,
which is different from private clouds
which aren’t cloud computing, unless of
course you’re talking about hybrid clouds
which sort of are and it’s hype and lock-in
and did I mention infrastructure?

24. Cloud Computing
not a thing ...

25. Cloud Computing
“Cloud computing” is a consequence of
economic, commercial, business cultural and
technological conditions that have combined
to cause a disruptive change in I.T. towards a
service based economy.

26. Why I.T. is changing.

27. Why I.T. is changing.
Benefits & Risks.

28. Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.

29. Why I.T. is changing.

30. Why I.T. is changing
http://www.strassmann.com/
Paul Strassmann

31. Why I.T. is changing
Not all IT is the same.

32. Why I.T. is changing
Not all IT has value.

33. Why I.T. is changing
Yesterday’s
hot stuff

34. Why I.T. is changing
Yesterday’s Today’s
hot stuff boredom

35. http://www.sandowplus.co.uk/

36. http://www.flickr.com/photos/privatenobby

37. http://www.flickr.com/photos/billege

38. http://www.flickr.com/photos/billege/

39. Why I.T. is changing
Innovation

40. Why I.T. is changing
Bespoke
Innovation

41. Why I.T. is changing
Bespoke Products
Innovation

42. Why I.T. is changing
Bespoke Products Services
Innovation

43. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation

44. Why I.T. is changing
1832
Innovation

45. Why I.T. is changing
1832
Bespoke
Innovation

46. Why I.T. is changing
1837
1832
Bespoke Products
Innovation

47. http://www.sandowplus.co.uk/

48. Image of Oliver Twist, from http://padovacultura.padovanet.it/

49. Image from Chicago Historical Society

50. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

51. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

52. Why I.T. is changing
1890
1837
1832
Utility
Bespoke Products
Innovation Grids
(Services)

53. Why I.T. is changing
Harvey Hubbell
(1857-1927)

54. Why I.T. is changing
1930
1837
1832
National
Bespoke Products
Innovation Grid
(Services)

55. Why I.T. is changing
As IT becomes ubiquitous
it has no strategic value
Nicholas Carr

56. Why I.T. is changing
Not all IT is the same.

57. Why I.T. is changing
As IT (activities)
becomes ubiquitous it has
no strategic value
Nicholas Carr

58. Why I.T. is changing
Common
Ubiquity
Novel

59. Why I.T. is changing
Common
Ubiquity
Novel

60. Why I.T. is changing
Common
Ubiquity
Novel

61. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

62. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

63. Why I.T. is changing
Common
TV’s, Phone,VCRs
Ubiquity
Novel
Low High
Certainty

64. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

65. Why I.T. is changing
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty

66. Why I.T. is changing
Common
COMMODITY
Ubiquity
INNOVATION
Novel
Low High
Certainty

67. Why I.T. is changing
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty

68. Why I.T. is changing
Common
Ubiquity
Mid '80s DB
marketing.
Novel
Low High
Certainty

69. Why I.T. is changing
Common
CRM products
90’s
Ubiquity
Novel
Low High
Certainty

70. Why I.T. is changing
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty

71. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty

72. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty

73. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty

74. Why I.T. is changing
Common
Features
Ubiquity
Novel
Low High
Certainty

75. Why I.T. is changing
Common
Widespread
Ubiquity
Novel
Low High
Certainty

76. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

77. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty

78. Why I.T. is changing
Common
“as a Service”
Ubiquity
Novel
Low High
Certainty

79. Why I.T. is changing
Utility
Computing
John McCarthy

80. Why I.T. is changing
Bespoke Products Services
Innovation
highly disruptive

81. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)‫‏‬

82. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)‫‏‬

83. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

84. Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation

85. Why I.T. is changing
Bespoke Products Services
Innovation

86. Why I.T. is changing
Power
Internet
Bespoke Products
Innovation
Hardware

87. Why I.T. is changing
Power
Internet
Bespoke Products
Google
Hardware

88. Why I.T. is changing
Operating System
Hypervisor
CPU Memory I/O

89. Why I.T. is changing
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

90. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

91. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

92. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

93. Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O

94. Why I.T. is changing
Application Service
Database Framework Messaging
10,000 x Operating System
Hypervisor
CPU Memory I/O

95. Why I.T. is changing
Componentisation
Herbert A. Simon
(1916 - 2001)

96. Why I.T. is changing
Application Service
Database Platform Messaging
Operating System
Hypervisor
CPU Memory I/O

97. Why I.T. is changing
Application Service
se Platform Messaging
Operating System
Infrastructure
Hypervisor
Memory I/O

98. Why I.T. is changing
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O

99. Why I.T. is changing
Application
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O

100. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

101. Why I.T. is changing
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

102. Why I.T. is changing
Utility
Computing
John McCarthy

103. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)‫‏‬

104. Why I.T. is changing
Componentisation
Herbert A. Simon
(1916 - 2001)

105. Why I.T. is changing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
(Componentisation)

106. Why I.T. is changing
“Cloud computing” is a consequence of
economic, commercial, business cultural and
technological conditions that have combined
to cause a disruptive change in I.T. towards a
service based economy.

107. Why I.T. is changing.
Benefits & Risks.

108. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)

109. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)

110. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)

111. Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)

112. Benefits & Risks of Cloud Computing
Common
Ubiquity
You
Novel
Low High
Certainty

113. Benefits & Risks of Cloud Computing
Common
Market
Ubiquity
You
Novel
Low High
Certainty

114. Benefits & Risks of Cloud Computing
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty

115. Benefits & Risks of Cloud Computing
Red Queen
Hypothesis
Professor Leigh M.Van Valen

116. Benefits & Risks of Cloud Computing
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen

117. http://www.flickr.com/photos/privatenobby

118. http://www.flickr.com/photos/billege

119. http://www.flickr.com/photos/giddygoose/

120. Benefits & Risks of Cloud Computing
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

121. Benefits & Risks of Cloud Computing
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive Shift

122. Benefits & Risks of Cloud Computing
Transition
• Management.

123. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.

124. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.
• Transparency.

125. Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.
• Transparency.
• Security of supply

126. Benefits & Risks of Cloud Computing
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

127. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust.
• Transparency.
• Security of supply.

128. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency.
• Security of supply.

129. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply.

130. Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

131. Benefits & Risks of Cloud Computing
Adoption Barriers

132. Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.

133. Canonical and the Cloud

134. Canonical and the Cloud
• Fastest growing Linux-based operating system.

135. Canonical and the Cloud
• Fastest growing Linux-based operating system.
• Over 10,000,000 users.

136. Canonical and the Cloud
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

137. Canonical and the Cloud
Electricity

138. Canonical and the Cloud
Electricity
BOOM!

139. Canonical and the Cloud
Standard Output
BOOM!

140. Canonical and the Cloud
Application
Platform
Infrastructure

141. Canonical and the Cloud
Application
Platform
Infrastructure

142. Canonical and the Cloud
Data
You
Application

143. Canonical and the Cloud
Data
Application
Platform
Operating
Provider System
(i.e. Google App
Engine) Hypervisor
Bare Metal

144. Canonical and the Cloud
Data
Application
Platform
Operating
System
BOOM!
Hypervisor
Bare Metal

145. Canonical and the Cloud
Data
Application
Platform Platform
Operating Operating
System System
BOOM!
Hypervisor Hypervisor
Bare Metal Bare Metal

146. Canonical and the Cloud
Data
Application
Multiple
Platform Platform
Providers
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

147. Canonical and the Cloud
Data
Application
Easy
Platform Platform
Switching
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

148. Canonical and the Cloud
Data
Application
Standard
Platform Platform
Output
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal

149. Canonical and the Cloud
Paul Baran

150. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk
SNA
Decnet

151. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet

152. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet
Open

153. Canonical and the Cloud
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source

154. Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
Innovation
SNA
Decnet
(Componentisation)

155. Canonical and the Cloud
Application
Platform
Infrastructure

156. Canonical and the Cloud
Application
Platform
Amazon EC2

157. Canonical and the Cloud
Beta program for
Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2

158. Canonical and the Cloud
Eucalyptus

159. Canonical and the Cloud
Private in-house cloud
matching
Amazon EC2 API

160. Canonical and the Cloud

161. Canonical and the Cloud
Hypervisor
Bare Metal
Private Cloud

162. Canonical and the Cloud
Hypervisor Hypervisor
Bare Metal Bare Metal
Amazon EC2 Private Cloud

163. Canonical and the Cloud
Easy
Hypervisor Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud

164. Canonical and the Cloud
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

165. Canonical and the Cloud
Competitive
Market

166. Recap

168. Recap
Commoditisation
Bespoke Products Services
Innovation

169. Recap
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Netwok
Analysis
Novel
Low High
Certainty

170. Recap
Common
COMMODITY
Ubiquity
INNOVATION
Novel
Low High
Certainty

171. Recap
As IT becomes ubiquitous
it has no strategic value
Nicholas Carr

172. Recap
Application
Platform
Infrastructure
Bespoke Products Services
Innovation
Disruptive

173. Recap
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty

174. Recap
Utility
Computing
John McCarthy

175. It’s like
computers on
the internet, innit.

176. Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)

177. Recap
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High

178. Recap
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.

179. Recap
Standard Output

180. Recap
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source

181. Recap
Standard
Hypervisor Hypervisor
Output
Bare Metal Bare Metal
Amazon EC2 Private Cloud

182. Recap
Private in-house cloud
matching
Amazon EC2 API

183. Recap
Competitive
Market

185. Thank you