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http://www.flickr.com/photos/pingnews/508717757/
http://www.flickr.com/photos/mybloodyself/545449147/
http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png
Commoditisation
    of IT
http://www.flickr.com/photos/fensterbme/253251657/
http://www.flickr.com/photos/thesheriff/475310842/
+
+
+
http://www.flickr.com/photos/10684091@N02/1321291453/
http://www.flickr.com/photos/mybloodyself/545449147/
Commoditisation
Commoditisation
     Today
Commoditisation
     Today
 Fundamentals
Commoditisation
     Today
 Fundamentals
    Drivers
Commoditisation
     Today
 Fundamentals
    Drivers
    Future
DANGER!
Will Robinson
 DANGER!
http://bancomicsans.com/home.html
30 minutes
http://flickr.com/photos/angermann/54282399/
300 Slides
http://www.flickr.com/photos/wiseacre/361506038/
> : 4 8 15 16_
http://www.flickr.com/photos/inkytwist/364224409/
END OF
WARNINGS
Kent
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
   Politics   Ducks                          Football


                                         Maths


Perception                        Freedom
    Information Tech.             Printing
                    Electronics
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
   Politics   Ducks                          Football


                                         Maths


Perception                        Freedom
    Information Tech.             Printing
                    Electronics
http://www.flickr.com/photos/beatdrifter/317495338/
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
   Politics   Ducks                      Fotango
                                             Football

                                         Maths


Perception                        Freedom
    Information Tech.             Printing
                    Electronics
Screenshot taken from web of the Spice Girls (scary was my favourite!)
Screenshot taken from web http://en.allexperts.com/e/m/mi/michael_j._fox.htm (p.s. it ain’t me)
Screenshot taken from web of a youthful Tony Blair
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
                                             Football

   Politics
                                         Maths


Perception                        Freedom
    Information Tech.             Printing
                    Electronics
No Pond
change from monopolistic
 to perfect competition
Yesterday’s    Today’s
 hot stuff    boredom
Screenshot taken from web of a more recent Tony Blair
http://www.flickr.com/photos/
latitude13/12109077/
1890’s




Electricity
1890’s




Electricity
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Screenshot taken from web at http://padovacultura.padovanet.it/homepage-6.0/Oliver%20twist%204.JPG
1890’s        1930’s




              National
Electricity
               Grid
Novel
Rare
New
New   Ubiquitous
New   Distributed
New   Common
Power


New   Internet


       CPU.
Power


Google   Internet


          CPU.
The fundamental impulse that
                       sets and keeps the capitalist
                       engine in motion comes from
                       the new consumers, goods,
                       the new methods of
                       production or transportation,
                       the new markets, the new
                       forms of industrial
                       organization that capitalist
                       enterprise creates.

Joseph A. Schumpeter
    (1883 - 1950)
The fundamental impulse that
                       sets and keeps the capitalist
                       engine in motion comes from
                       the new consumers, goods,
                       the new methods of
                       production or transportation,
                       the new markets, the new
                       forms of industrial
                       organization that capitalist
                       enterprise creates.

Joseph A. Schumpeter
    (1883 - 1950)
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
New           Common




Competitive
 Advantage
New             Common




Cost of doing
  business
Wanted
Web Wizard
nyc.jobs.misc, 1996
http://www.flickr.com/photos/xrichx/332238555/
http://www.flickr.com/photos/xrichx/332238555/
Screenshots taken from web at http://www.strassmann.com/
Screenshots taken from web at http://www.flickr.com/photos/79155248@N00/59880012/
Screenshots taken from web at http://xsetera.com/MY_SPACE/Picturz/Kitten%20Gun.bmp
Modified screenshot taken from web
New
New Thing




Blog
Leading
  New
New Thing
              Edge




      Consultants
Leading
  New
New Thing             Products
              Edge




            Moveable Type
Leading               Utility
  New
New Thing             Products
              Edge                Service




                                 Typepad
PRESSURE


             Leading              Utility
   New
 New Thing             Products
               Edge               Service
PATENTS

            Leading              Utility
New Thing
  New                 Products
              Edge               Service
BRANDING


            Leading
  New
New Thing             Products
              Edge
PRICING STRATEGY


              Leading              Utility
    New
  New Thing             Products
                Edge               Service
PRESSURE


             Leading              Utility
   New
 New Thing             Products
               Edge               Service
As IT becomes
             ubiquitous ... it
            has no strategic
                  value

Nick Carr
http://www.flickr.com/photos/wiseacre/361506038/
Commodification!
> : 4 8 15 16_
COMMODITISATION




   New            Common
software as a service

  utility computing
web 2.0
web 1.0
http://www.flickr.com/photos/xrichx/332238555/
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
New             Common




Cost of doing
  business
Screenshot taken from web at http://www.pda.org.uk/leaflets/15/no15-print.htm
Screenshot taken from web at http://en.wikipedia.org/wiki/Server_farm
Salesforce

   Ning

Amazon EC2
XaaS
Software as a
   Service
User
            Software as a
Your Data
               Service
User                       Provider
            Software as a
Your Data                   Application
               Service

                            Framework



                             Machine
Application as a Service
AaaS
SaaS

Framework as a
    Service
User

Your Data         SaaS

  Your        Framework as a
Application       Service
User                         Provider

Your Data         SaaS

  Your        Framework as a
                               Framework
Application       Service

                                Machine
SaaS


    FaaS

Hardware as a
   Service
User

Your Data         SaaS

  Your
Application       FaaS

   Your       Hardware as a
Framework
                 Service
User                        Provider

Your Data         SaaS

  Your
Application       FaaS

   Your       Hardware as a    Machine
Framework
                 Service
SaaS


FaaS


HaaS
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Provider

SaaS   Application



       Framework



        Machine
Provider




FaaS   Framework



        Machine
Provider




HaaS    Machine
Screenshot taken from web at http://en.wikipedia.org/wiki/Server_farm
http://www.flickr.com/photos/mybloodyself/545449147/
http://www.flickr.com/photos/thesheriff/475310842/
Your          Your          Your          Your
Application   Application   Application   Application

  Your          Your          Your          Your
Application   Application   Application   Application
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Software as a Service

              Google
SalesForce
                       Zoho
37 Signals
                       ADP
    Microsoft Live
Framework as a Service


            BungeeLabs
   Ning

              App Exchange
  CogHead
Hardware as a Service

           XCalibre
           Flexiscale
HP                         Microsoft
(FCS)
                        (cloud infrastructure)


        Amazon
        (EC2 & S3)      VMWare
                           (VSPP)
Your Application
Your Application



    BOOM!
Your Application
Provider

SaaS   Application



       Framework



        Machine
Provider

 SaaS
BOOM!   Application



        Framework



         Machine
http://www.flickr.com/photos/wiseacre/361506038/
BOOM!   Application



        Framework



         Machine
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Your Application
instead of using words
                          which already have common
                          uses, we should dig up
                          archaic words which might
                          or might not have related
                          meaning and just use those,
                          since no one knows what
                          they mean anyway and it
                          makes you sound erudite to
                          use them.


Robert “r0ml” Lefkowitz
PATRATION

The freedom and portability to move
from one service provider to another
without hindrance and boundaries.
http://www.flickr.com/photos/wiseacre/361506038/
instead of using words
                          which already have common
                          uses, we should dig up
                          archaic words which might
                          or might not have related
                          meaning and just use those,
                          since no one knows what
                          they mean anyway and it
                          makes you sound erudite to
                          use them.


Robert “r0ml” Lefkowitz
http://bancomicsans.com/home.html
PATRATION

The freedom and portability to move
from one service provider to another
without hindrance and boundaries.
Your Application
Federated
  Grid
Your
Application
Your          Your
Application   Application
Your
              Application


  Your
Application
Your          Your
Application   Application
Competitive
  Utility
  Market
User

Your Data



  Your
Application


   Your
Framework
User

Your Data     SaaS

  Your
Application   FaaS

   Your
Framework     HaaS
User               Standard

                       Open
Your Data     SaaS   Application


  Your                  Open
Application   FaaS   Framework


   Your                Open
Framework     HaaS    Machine
User               Providers

Your Data     SaaS

  Your
Application   FaaS

   Your
Framework     HaaS
Your          Your          Your          Your
Application   Application   Application   Application

  Your          Your          Your          Your
Application   Application   Application   Application
Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application




  Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application




  Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application
Open Sourced Standards
SaaS, FaaS, HaaS
OVF
Open Virtual Machine
      Format
http://www.flickr.com/photos/inkytwist/364224409/
New   Common
New   Common
Joseph A. Schumpeter
                       Nick Carr
    (1883 - 1950)
SaaS


FaaS


HaaS
Hardware as a Service
               Amazon
             (EC2 & S3)      Microsoft
                               (cloud
XCalibre
                          infrastructure)
Flexiscale

            HP                 VMWare
   (Flexible computing          (VSPP)
         service)
SaaS, FaaS, HaaS
SaaS
BOOM!   Application



        Framework



         Machine
Competitive
  Utility
  Market
PATRATION

The freedom and portability to move
from one service provider to another
without hindrance and boundaries.
Your
              Application


  Your
Application
Commodification!
DANGER!
Will Robinson
 DANGER!
Liberty ++
COMMODITISATION




   New            Common
New   Common
New
Innovation
?   Innovation
It being that term
                which, I think,
                serves best to stand
                for whatsoever is the
                object of
                understanding when
                man thinks.

 John Locke
(1632 - 1704)
Idea   Innovation
Innovation is the
                          first attempt to
                          carry out [an idea]
                          into practice.



Professor Jan Fagerberg
Idea   Innovation
Idea   Innovation
Founder of the
                     Humanist movement
                     (Renaissance)



Francesco Petrarca
   (1304 - 1374)
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Externality
Externality


         Internal
Externality


                    Internal

Economic
  Value
Commodification
COMMODIFICATION


Invention


            Idea   Innovation



Discovery
COMMODIFICATION


Invention


            Idea   Innovation    Common



Discovery



                   COMMODITISATION
Creative
                       Destruction

Joseph A. Schumpeter
    (1883 - 1950)
Invention


            Idea   Innovation   Common



Discovery
1. Not a straight line
Power


Google   Internet


          CPU.
http://bancomicsans.com/home.html
Invention


                        Idea
         Dis
            cov
               e   ry




                           In
    mo




                              novat
Co n
  m




                                    ion
Invention


                        Idea
         Dis
            cov
               e   ry




                           In
    mo




                              novat
Co n
  m




                                    ion
Invention


            Idea   Innovation   Common



Discovery
2. Not just things
Invention


            Idea   Electricity



Discovery
Invention


            Idea   Internet



Discovery
Invention


            Idea   Practice



Discovery
3. Not everything
     spreads
Invention


            Idea   Innovation



Discovery
4. Acceleration
Everett M. Rogers
   (1931 - 2004)
Diffusion of Innovation


Invention


            Idea                    Common



Discovery
Positive Network
                 Effects

Invention


             Idea    Innovation   Common



Discovery
STANDARDS


Invention


            Idea   Innovation   Common



Discovery
INTERNET


Invention


            Idea   Innovation   Common



Discovery
OPEN SOURCE


Invention


            Idea   Innovation   Common



Discovery
5. Friend and Foe
Invention


            Idea   Innovation   Common



Discovery


               Expensive
Invention


            Idea   Innovation             Common



Discovery


                                Cheaper
NON STRATEGIC
           COST

Invention


            Idea   Innovation   Common



Discovery
Screenshot taken from web at http://www.sandowplus.co.uk/index2.htm
Competitive
 Advantage
Reputation
Reputation




Non-Strategic
   CODB
Reputation




Distribution
Reputation



Distribution
Reputation

Distribution
Reputation

Production
Competitive
  Advantage




Non-Strategic   Barrier to
                  Entry
   CODB
Competitive
  Advantage




Non-Strategic    Barrier to
   CODB
                Participation
NON STRATEGIC
           COST

Invention


            Idea   Innovation   Common



Discovery
http://www.flickr.com/photos/inkytwist/364224409/
New   Common
1890’s




Electricity
1890’s        1930’s




              National
Electricity
               Grid
SaaS


FaaS


HaaS
SaaS, FaaS, HaaS
SaaS
BOOM!   Application



        Framework



         Machine
Competitive
  Utility
  Market
Power



Google   Internet



          CPU.
Creative
                       Destruction

Joseph A. Schumpeter
    (1883 - 1950)
Invention


            Idea   Innovation   Common



Discovery
Invention


            Idea   Innovation   Common



Discovery
Invention


            Idea   Practice



Discovery
Invention


            Idea   Innovation



Discovery
STANDARDS


Invention


            Idea   Innovation   Common



Discovery
Future of Web Apps
SaaS


FaaS


HaaS
STANDARDS


Invention


            Idea   Innovation   Common



Discovery
Competitive
  Utility
  Market
PATRATION

The freedom and portability to move
from one service provider to another
without hindrance and boundaries.
SaaS
BOOM!   Application



        Framework



         Machine
1. XaaS will rapidly grow
through standards and
open source, creating
competitive utility markets.
SaaS


FaaS


HaaS
Power



innovations   Internet



               CPU.
Invention


            Idea   Innovation   Common



Discovery
2. An increase in the rate
at which innovative
services and products are
released to the web.
SaaS


FaaS


HaaS
NON STRATEGIC
           COST

Invention


            Idea   Innovation   Common



Discovery
Competitive
  Advantage




Non-Strategic    Barrier to
   CODB
                Participation
3. More disruption in the
information markets.
SaaS


FaaS


HaaS
Competitive
  Utility
  Market
Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application




  Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application




  Your          Your          Your          Your          Your          Your          Your          Your          Your
Application   Application   Application   Application   Application   Application   Application   Application   Application
4. Happier Ducks.
http://www.flickr.com/photos/thesheriff/475310842/
Thank you
Gone too far ....

The other stuff to think
about but I didn’t have
time to explain.
OaaS

PaaS

DaaS   Stack
SaaS      is
FaaS
       Bigger

HaaS
OaaS

PaaS   BPO
DaaS

SaaS

FaaS

HaaS
3D PRINTING


Invention


            Idea   Innovation   Common



Discovery


     Commoditisation of
   Manufacturing Process ...
... a huge
change to
 industry.
OPEN “meme”


Invention


            Idea   Innovation     Common



Discovery



                   ... is accelerating
PARTICIPATION

                     EXPRESSION

                     ENQUIRY


Francesco Petrarca
   (1304 - 1374)               ... this
Different Methodologies

Invention


            Idea   Innovation         Common



Discovery
                   Competitive
                    Advantage
                                 Cost of doing
                                   business
... they are different classes
           of problem
Invention


            Idea     Innovation      Common



Discovery
                   Dynamic

                                  Static
PATENTS


Invention


            Idea    Innovation   Common



Discovery



      ... have changed direction
Idea   Innovation   Repository     Innovation


                        X
                       yrs
                             > Independent
                                Discovery




                ... because of this
Change ...
Competitive
     Advantage




                     Re
                     pu
Makes ...


                       tat
                          nio
         Pro du
   ion          ct
for an uncertain
    future ...
     http://www.geektronica.com/
Capitalism is the
                      astounding belief
                      that the most
                      wickedest of men
                      will do the most
                      wickedest of things
                      for the greatest
                      good of everyone.
John Maynard Keynes
    (1883 - 1946)

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