General introduction into the subject of cloud & commoditistion from FOWA Dublin.

1. Situation Normal,
Everything Must
Change

2. Simon
Wardley

3. ubuntu

4. DANGER!
Will Robinson
DANGER!

5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

6. Pain

7. Pain
No. Slides

8. Pain 20 slides
OK
No. Slides

9. 303 slides
Severe
Pain
risk of
harm
OK
No. Slides

10. photos/videoplacebo/3481780379/

11. Cloud?

12. What is
cloud computing?

13. http://www.flickr.com/photos/fimbrethil/

14. It’s like
computers on the
internet, innit.

15. http://www.flickr.com/photos/radioflyer007/

16. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

17. http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png

18. “Online”
http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png

19. It’s like
computers on the
internet, innit.

20. http://www.flickr.com/photos/rainbowproject/3928445074/

21. £10,000 please.
http://www.flickr.com/photos/rainbowproject/3928445074/

24. Image from Oliver Twist

25. It’s like SaaS or Software as a Service, and
infrastructure provision and PaaS, that’s
Platform as a Service and utility computing
being provided in public clouds, which is
different from private clouds which aren’t
cloud computing, unless of course you’re
talking about hybrid clouds which sort of are
and it’s hype and lock-in and did I mention
infrastructure?

26. http://www.flickr.com/photos/mharrsch/160253695/

27. Cloud = Product
http://www.flickr.com/photos/mharrsch/160253695/

28. Cloud = Profit
http://www.flickr.com/photos/mharrsch/160253695/

29. 67 definitions

30. Cloud?

31. 303 slides
Severe
Pain
risk of
harm
OK
No. Slides

32. 1. On-demand self-service Internet
infrastructure where you pay-as-you-go
and use only what you need, all
managed by a browser, application or
API. Cloud computing is broken up into
multiple segments including: Cloud
Infrastructure, Cloud Platforms and
Cloud Applications.
(see "Cloud Pyramid")

33. 2 . Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private
sectors. These definitions, attributes, and characteristics will evolve and change over time.
Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches.
Definition of Cloud Computing:
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be
rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models,
and four deployment models.
Essential Characteristics:
On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s
provider.
Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and
PDAs).
Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned
according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to
specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.
Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for
provisioning often appear to be unlimited and can be purchased in any quantity at any time.
Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing,
bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
Service Models:
Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices
through a thin client interface such as a web browser (e.g., web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems,
storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings.
Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools
supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed
applications and possibly application hosting environment configurations.
Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to
deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems,
storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls).
Deployment Models:
Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise.
Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance
considerations). It may be managed by the organizations or a third party and may exist on premise or off premise.
Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services.
Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that
enables data and application portability (e.g., cloud bursting for load-balancing between clouds).Note: Cloud software takes full advantage of the cloud paradigm by being service oriented with a focus on
statelessness, low coupling, modularity, and semantic interoperability.

34. Point 1
Cloud computing is
still an evolving
paradigm.

35. We don’t know
what “cloud” is yet.
http://www.flickr.com/photos/rainbowproject/3928445074/

36. “The real thing to do today is to capture,
what are the dimensions of the thing that
literally, I will tell you, we’re betting our
company on, and I think pretty much
everybody in the technology industry is
betting their companies on”
Microsoft CEO, Steve Ballmer

37. We don’t know
what “cloud” is yet
http://www.flickr.com/photos/rainbowproject/3928445074/

38. We don’t know
what “cloud” is yet
but bet your
company on it
http://www.flickr.com/photos/rainbowproject/3928445074/

39. We don’t know
what “cloud” is yet
but bet your
company on it
everybody else is.
http://www.flickr.com/photos/rainbowproject/3928445074/

40. “open up exciting new
prospects for the
employment of computers in
ways and on a scale that
would have seemed pure
fantasy only five year ago”

41. “The challenge of the
computer utility”
Douglas Parkhill
1966

42. http://www.flickr.com/photos/radioflyer007/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg

43. http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png

44. “Online”
http://ftp.arl.army.mil/ftp/historic-computers/png/brlescII1.png

46. +44 years

47. Computer Utility
Cloud Computing

49. Economics

50. Economics
What is cloud?

51. Economics
What is cloud?
Why now?

52. Economics
What is cloud?
Why now?
Benefits & Risks

53. Economics
What is cloud?
Why now?
Benefits & Risks
Myths

54. Tell me your
secrets!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/

55. Ubiquity

56. Ubiquity
Certainty

57. Ubiquity
TV’s, Phones &
VCRS
Certainty

58. Ubiquity
TV’s, Phones &
VCRS
Certainty

59. Ubiquity
Innovation
Certainty

60. Ubiquity
Commodity
Certainty

61. Ubiquity
Innovation of
early lists, 1980.
Certainty

62. Ubiquity
Custom built,
DB Marketing
Mid 80s
Certainty

63. Ubiquity
Product
Early 90s
Certainty

64. Utility Services
Ubiquity
of Salesforce
Certainty

65. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

66. Ubiquity
Innovation of Z3, 1941
Certainty

67. Ubiquity
Custom Built LEO, 1946
Certainty

68. Ubiquity
Products
IBM 650, 1954
Certainty

69. Ubiquity
Commodity
Hardware
Certainty

70. Utility services
Ubiquity
of Amazon EC2
Certainty

71. Ubiquity
Innovation of W. H.
Wollaston, 1821
Certainty

72. Ubiquity
Early Products,
Hippolyte Pixii, 1830s
Certainty

73. Utility Services
Ubiquity
of the National
Grid
Certainty

74. Electricity
Accounts
Ubiquity
Infrastructure Payroll
CRM
HR systems
ERP
Web Portal
Search Engines
Enterprise 2.0
Information
market
VRM
Certainty

75. Ubiquity
io n
at
it is
o d
m m
Co
Certainty

77. http://www.flickr.com/photos/privatenobby

78. http://www.flickr.com/photos/billege

79. http://www.flickr.com/photos/billege/

80. Ubiquity
Demand
(user competition)
Certainty

81. http://www.flickr.com/photos/privatenobby

82. http://www.flickr.com/photos/mush2274

83. http://www.flickr.com/photos/mush2274/

84. Ubiquity
Demand
(user competition)
Improvement
(supply competition)
Certainty

85. Ubiquity
Demand
(user competition)
io n
at
it is
o d
m m
C o
Improvement
(supply competition)
Certainty

86. Economics
What is cloud?

87. Ubiquity
Certainty

88. Ubiquity
Certainty

89. Ubiquity
Widespread
(Demand)
Feature Complete
(Improvement)
Certainty

90. Ubiquity
Certainty

91. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

92. Application
Framework Messaging
Operating System
Virtualisation
Memory I/O

93. Application
Framework Messaging
Operating System
Virtualisation Infrastructure
Memory I/O

94. Application
Framework Messaging Platform
Operating System
Virtualisation Infrastructure
Memory I/O

95. Application Software
Framework Messaging Platform
Operating System
Virtualisation Infrastructure
Memory I/O

96. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

97. Economics
What is cloud?
Why now?

98. What is
Industrial
Revolution?

99. It’s like
mechanised
horses, innit.

100. 43 definitions

101. 1. Broad socioeconomic and
technological changes starting
in the
early 18th century.

102. 2. Rapid development of
industry in the
early 19th century.

103. No definition

104. + 200 years

105. Cloud? Hang
on, let’s look at
Google.
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html

106. Not a thing

107. Transition

108. http://www.flickr.com/photos/21734563@N04/2179722280/

110. Concept

111. Concept
Suitability

112. Concept Technology
Suitability

113. Attitude
Concept Technology
Suitability

114. Attitude
Concept
Industrial Technology
Revolution
Suitability

115. Industrial
= Product
Revolution
http://www.flickr.com/photos/mharrsch/160253695/

116. Cloud
= Product
Computing
http://www.flickr.com/photos/mharrsch/160253695/

117. Concept

118. Concept
Suitability

119. Concept
? Technology
Suitability

120. Gerald J. Popek
(1947-2008)

121. Attitude
Concept
? Technology
Suitability

122. Paul Strassmann http://www.strassmann.com/

123. Nick Carr

124. Ubiquity
g
in ue
h l
is va
in c
im gi
D e
ra t
st
Certainty

126. Payroll
HR Systems
CRM
ERP
Sales Automation
Infrastructure
Finance & Accounting

127. Ubiquity
HR Payroll
Certainty

128. Ubiquity
HR Payroll
Why are we spending
$600M p.a. on customising
stuff has no strategic
value?
Certainty

129. Gain
competitive advantage
by customising your
payroll system
http://www.flickr.com/photos/rainbowproject/3928445074/

130. Ubiquity
Way back
when ...
Certainty

131. Ubiquity
Now
Way back
when ...
Certainty

132. Ubiquity
Standardised
Service!
Certainty

133. Ubiquity
Standardised
Service!
Marketplace
Certainty

134. Attitude
Concept Technology
Suitability

135. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

136. Recap

137. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

138. Demand
Ubiquity
(user competition)
Improvement
(supply competition)
Certainty

139. Ubiquity
Widespread
(Demand)
Feature Complete
(Improvement)
Certainty

141. Attitude
Concept Technology
Suitability

142. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

143. Economics
What is cloud?
Why now?
Benefits & Risks

144. Ubiquity
Early Utility
Westinghouse,
1890s
Product
Hippolyte Pixii,
1830s
Certainty

145. Ubiquity
Economies of scale
(volume operations)
Certainty

146. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Certainty

147. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Certainty

148. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

149. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

150. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

151. Creative
Destruction
Joseph A. Schumpeter
(1883 - 1950)

152. Ubiquity
lu e
Va
in g
o d
E r
Certainty

153. Ubiquity
lu e
Va
in g
o d
E r Enables
Innovation
Certainty

154. Ubiquity
Internet
Electricity
Hardware
Certainty

155. Ubiquity
Internet
Electricity
Hardware
Enable
Innovation
Search
Certainty

156. Ubiquity
Software
Platform
Infrastructure
Certainty

157. Ubiquity
Software
Platform
Infrastructure
Enable
Innovation
Certainty

158. Previous
Time
(mins)
New
server 72,000
64 node
130,000
cluster

159. Previous Cloud
Time Time
(mins) (mins)
New
server 72,000 7
64 node
130,000 15
cluster

160. Theory of Hierarchy
Componentisation
Herbert A. Simon
(1916 - 2001)

161. Rate of evolution
of a system is
dependant upon
the organisation
of its subsystems.
Herbert A. Simon
(1916 - 2001)

162. Application

163. Application
Database Framework Messaging

164. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

165. Application
Database Framework Messaging
Operating System
Virtualisation
CPU Memory I/O

166. Application
Orders of
Magnitude
CPU

167. Ubiquity
Software
Platform
Infrastructure
Accelerated
Innovation
Certainty

169. Henry Maudslay
(1771 - 1831)

170. Standards
Matter
Henry Maudslay
(1771 - 1831)

171. Ubiquity
Innovation
Flemming Valve, 1904
Certainty

172. Ubiquity
Products
Intel 4004,
2300 Transistors, 1971
Certainty

173. Busicom

174. Busicom
MCS-4

175. Busicom
Co-Evolution
MCS-4

176. > 1,000,000,000,000,000,000
Greater
consumption
1

177. 0.0002c
$700 Reduced cost
per unit

178. “Jevons Paradox”
Technological progress
that increases the
efficiency with which a
resource is used, tends to
increase the rate of
consumption of that
resource.
William Stanley
Jevons, 1865

179. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

180. Ubiquity
Accelerated
Innovation
(componentisation)
Certainty

181. Ubiquity
Accelerated
Innovation
(componentisation)
Greater
consumption
(componentisation, co-
evolution, price
elasticity)
Certainty

182. Economics
What is cloud?
Why now?
Benefits & Risks

183. Ubiquity
Disruptive
... as a
Product
Certainty

184. Transition
Ubiquity
Certainty

185. Transition
Ubiquity
Confusion
Certainty

186. Transition
Ubiquity
Confusion
Governance
Certainty

187. Transition
Ubiquity
Confusion
Governance
Trust
Certainty

188. Transition
Ubiquity
Confusion
Governance
Trust
Security
Certainty

189. Transition
Ubiquity
Confusion
Governance
Trust
Security
Transparency
Certainty

190. Outsourcing
Ubiquity
Certainty

191. Outsourcing
Ubiquity
Suitability
Certainty

192. Outsourcing
Ubiquity
Suitability
Competition
Certainty

193. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Certainty

194. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Second Source
Certainty

195. Outsourcing
Ubiquity
Suitability
Competition
Lock-in
Second Source
Control
Certainty

196. Transition Outsourcing
Ubiquity
Confusion Suitability
Governance Competition
Trust Lock-in
Security Second Source
Transparency Control
Certainty

197. You have choice!
http://www.flickr.com/photos/rainbowproject/3928445074/

198. Ubiquity
Market
You
Certainty

199. Ubiquity
Market
Competitive
Gap
You
Certainty

200. Ubiquity
Market Pay per use
Focus on core
Economies of scale
Speed to market
Accelerated innovation
You Reduced cost
Certainty

201. http://www.flickr.com/photos/privatenobby

202. http://www.flickr.com/photos/billege

203. http://www.flickr.com/photos/giddygoose/

204. “Red Queen Hypothesis”
The need to constantly
evolve in order to stand
still relative to a
surrounding ecosystem
Prof. Van Valen

205. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

206. Benefits vs Risks

207. Ubiquity
Marketplace
Certainty

208. Ubiquity
Private
Marketplace
Certainty

209. Ubiquity
Hybrid
Certainty

210. Ubiquity
Transitional Risks
Security of supply,
governance, trust ...
Hybrid
Certainty

211. Ubiquity
Certainty

212. Only public cloud is
cloud computing!
http://www.flickr.com/photos/rainbowproject/3928445074/

213. variety of models
Consumer Provider

214. ubuntu

215. Standards
Matter
Henry Maudslay
(1771 - 1831)

216. Ubiquity
Transitional Risks
Security of supply,
governance, trust ...
Hybrid
Certainty

217. Public cloud
Amazon EC2
Ubuntu on EC2
(April’09)

218. Private cloud
Ubuntu Enterprise
Cloud Eucalyptus VM
Web UI KVM Hyp.
(April ’09) Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

219. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical (bare bones)

220. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
EC2 & S3 API
Ubuntu Server Edition
Physical (bare bones)

221. > 10,000
private clouds
based on UEC

222. We inserted the Ubuntu
Server CD, selected Ubuntu
Enterprise Cloud, and
drank energy drinks.

223. ubuntu.com/cloud

224. Recap

225. Ubiquity
Utility Services
Commodity
Product
Custom built
Innovation
Certainty

226. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

227. Attitude
Concept Technology
Suitability

228. Ubiquity
Economies of scale
(volume operations)
Focus on core
(outsource)
Pay per use
(utility)
Speed
(Self Service)
Certainty

229. Ubiquity
Disruptive
... as a
Product
Certainty

230. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

231. Knitted by
Nana’s.
http://www.flickr.com/photos/21734563@N04/2179722280/

232. Benefits vs Risks

233. Ubiquity
Transitional Risks
Security of supply,
governance, trust ...
Hybrid
Certainty

234. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
EC2 & S3 API
Ubuntu Server Edition
Physical (bare bones)

235. Economics
What is cloud?
Why now?
Benefits & Risks
Myths

236. Only public cloud is
cloud computing!
http://www.flickr.com/photos/rainbowproject/3928445074/

237. Only public cloud is
cloud computing!
You have choice!
http://www.flickr.com/photos/rainbowproject/3928445074/

238. Only public cloud is
cloud computing!
You have choice!
Standards don’t matter
http://www.flickr.com/photos/rainbowproject/3928445074/

239. Cloud is Green.
It’ll reduce your
IT spend.
http://www.flickr.com/photos/rainbowproject/3928445074/

240. Ubiquity
Software
Platform
Infrastructure
Pay per use
(utility)
Economies of scale
(volume operations)
Certainty

241. Ubiquity
Software
Platform
Infrastructure Accelerated
Innovation
(componentisation)
Pay per use
(utility)
Greater
consumption
Economies of scale (componentisation, co-
(volume operations) evolution, Jevons
paradox)
Certainty

242. efficiency

243. consumption
efficiency

244. It’s an Innovation
Oh, Yes it is.
http://www.flickr.com/photos/rainbowproject/3928445074/

245. Ubiquity
Standardised
Service!
Marketplace
Certainty

246. Innovation = Profit
http://www.flickr.com/photos/mharrsch/160253695/

247. Ubiquity
Profit!
Branding
Innovation
Certainty

248. Ubiquity
Market
Profit!
You
Certainty

249. Ubiquity
Profit!
Why are we spending so
much on stuff that has no
strategic value?
Certainty

250. All IT is the same!
http://www.flickr.com/photos/rainbowproject/3928445074/

251. Ubiquity
IT
Certainty

252. Ubiquity
Certainty

253. Ubiquity
Infrastructure
Certainty

254. Ubiquity
Infrastructure
Collective Accelerates
Intelligence
Certainty

255. Ubiquity
provided as ..
built on ...
Certainty

256. One size fits all
http://www.flickr.com/photos/rainbowproject/3928445074/

257. Ubiquity
Certainty

258. Ubiquity
Dynamic
Certainty

259. Ubiquity
Dynamic
Uncertain
Certainty

260. Ubiquity
Dynamic
Uncertain
Deviation
Certainty

261. Ubiquity
Dynamic
Uncertain
Deviation
Differential
Certainty

262. Ubiquity
Dynamic
Uncertain
Deviation
Differential
Worth
Certainty

263. Ubiquity
Certainty

264. Ubiquity
Static
Certainty

265. Ubiquity
Static
Defined
Certainty

266. Ubiquity
Static
Defined
No Deviation
Certainty

267. Ubiquity
Static
Defined
No Deviation
Standard
Certainty

268. Ubiquity
Static
Defined
No Deviation
Standard
Cost
Certainty

269. Ubiquity
Different
Characteristics
Certainty

270. Ubiquity
Utility Services
of Salesforce
90’s Early Product
Custom built,
DB Marketing
Innovation of early lists
Certainty

271. Ubiquity
No
Magic Bullets
Certainty

272. Ubiquity
Six Sigma
Agile
Certainty

273. Ubiquity
Six Sigma
Certainty

274. Ubiquity
Six Sigma
Certainty

275. Ubiquity
Six Sigma
Certainty

276. The fundamental impulse
that sets and keeps the
capitalist engine in motion
comes from the new
consumers, goods, the new
methods of production or
transportation, the new
markets, the new forms of
industrial organization that
capitalist enterprise creates.
Joseph A. Schumpeter
(1883 - 1950)

277. Ubiquity
Agile
Certainty

278. Ubiquity
Agile
Certainty

279. Ubiquity
Agile
Certainty

280. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

281. Ubiquity
Competitive
Efficiency
(Survival Today)
Future
Wealth
(Survival Tomorrow)
Certainty

282. Innovation Paradox
Survival today requires ‘coherence,
coordination and stability’.
Survival tomorrow requires the
replacement of these erstwhile virtues.
Salaman & Storey

283. Ubiquity
Software
Platform
Infrastructure
Accelerated
Innovation
Certainty

285. Summary

286. Ubiquity
Software
... as a
Platform Service
Infrastructure
... as a
Product
Certainty

287. Ubiquity
Disruptive
... as a
Product
Certainty

288. variety of models
Consumer Provider

289. Public cloud Private cloud
Amazon EC2 Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Common
Management Tools
Ubuntu Server Edition
Physical (bare bones)

290. All IT is the SLAs are
same! what count!
It’s green!
Standards It’s about
don’t matter technology
Cloud is an Only public cloud is cloud
Innovation computing!
http://www.flickr.com/photos/rainbowproject/3928445074/

291. Ubiquity
Market
re
ssu
Pre
You
Prof. Van Valen
“Red Queen Hypothesis”
Certainty

292. Henry Maudslay
(1771 - 1831)

293. consumption
efficiency

294. Ubiquity
IT
Certainty

295. Ubiquity
Competitive
Efficiency
(Survival Today)
Future
Wealth
(Survival Tomorrow)
Certainty

296. Attitude
Concept Technology
Suitability

297. “The challenge of the
computer utility”
Douglas Parkhill
1966

298. Innovation = Profit
http://www.flickr.com/photos/mharrsch/160253695/

299. Why?

300. We don’t know
what “cloud” is yet
but bet your
company on it
everybody else is.
http://www.flickr.com/photos/rainbowproject/3928445074/

301. http://www.flickr.com/photos/8078381@N03/3979391704/

302. ubuntu.com/cloud
@swardley

303. Change

304. Electricity
Accounts
Ubiquity
Infrastructure Payroll
CRM
HR systems
ERP
Web Portal
Search Engines
Enterprise 2.0
Information
market
VRM
Certainty

305. Electricity
Accounts
Ubiquity
Infrastructure Payroll
CRM
HR systems
ERP
Web Portal
Search Engines
Enterprise 2.0
Information
market
VRM
Certainty

306. Lifecycle

307. #
Lifecycle

308. #
Lifecycle

309. Electricity
#
Accounts
Infrastructure
Payroll
CRM
HR systems
ERP
Lifecycle

310. Linear
#
Procedural
Predictable
Outsourcing
Lifecycle

311. #
Chaotic
Emergant
Gamble
Collaboration
Lifecycle

312. http://www.flickr.com/photos/fatdeeman/2879894647

313. Linear
Procedural
Predictable
Outsourcing
http://www.flickr.com/photos/fatdeeman/2879894647

314. ?
http://www.flickr.com/photos/fatdeeman/2879894647

315. http://www.flickr.com/photos/privatenobby

316. One size fits all
http://www.flickr.com/photos/rainbowproject/3928445074/

317. Ubiquity
HR Payroll
Why are we spending
$600M p.a. on customising
stuff has no strategic
value?
Certainty

318. Ubiquity
Six Sigma
Certainty

319. Ubiquity
Software
Platform
Infrastructure
Accelerated
Innovation
Certainty

320. Situation normal,
everything must
change