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Stop saving Tonnes, start saving Toms
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Simon Wardley
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Presentation from IT Cork, 2008 on Green IT
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Stop saving Tonnes, start saving Toms
1.
How to calculate
the marketing value of Green IT?
2.
A sustainable person is 1-2
tonne CO per year. 2 http://www.flickr.com/photos/44124324682@N01/131991820/
3.
4.
-0.4% Tom
5.
http://www.flickr.com/photos/ediot/64781322/
6.
- 9% Tom
7.
http://www.flickr.com/photos/bhalash/24006439
8.
-17% Tom
9.
http://www.flickr.com/photos/85248939@N00/ 2326 miles Mercedes S500
10.
-100% Tom
11.
http://www.flickr.com/photos/cwalker71 Christmas in the UK
12.
-4.1 Million Toms
13.
14.
If you want
to measure value ...
15.
stop counting tonnes
16.
start counting Toms
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