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A Fresh Approach to Foodservice:How to Crack the Code ,[object Object],Dean Small,[object Object],Synergy Restaurant Consultants,[object Object],1,[object Object]
Synergy Restaurant Consultants ,[object Object],Who We Are & What We Do,[object Object],Menu Innovation and Operating Efficiencies for Chains,[object Object],“Bridge the Gap” between Chains and Suppliers,[object Object],Who We Work With,[object Object],National Full Service Chains: Red Lobster, Olive Garden, California Pizza Kitchen,[object Object],Fast Food: Taco Bell, KFC, Carl’s Jr.,[object Object],Up and Coming Brands: Fleming’s,[object Object],Suppliers: Dessert Glory, Paramount Farms,[object Object],2,[object Object]
What are the Trends?,[object Object],Consumers in Control,[object Object],[object Object]
Consumers looking for Health Benefits
Consumers seeking ValueOperators in a Profit Squeeze ,[object Object],Trying to Build Brand Draw through New Offerings ,[object Object],Needing Operational Efficiency,[object Object],Looking for Labor Savings,[object Object],Innovation Adds Value,[object Object],Adds value to the plate for consumers,[object Object],Value-added labor savings for the operator,[object Object],3,[object Object]
Top 10 Secrets to Cracking the Code,[object Object],#10. Know Your Primary Target ,[object Object],#9. Understand Your Product Benefits ,[object Object],#8. Provide Validation ,[object Object],#7. Connect to Key Decision Makers,[object Object],#6. Put your Best Foot Forward,[object Object],#5. IncorporateUser-friendly Packaging ,[object Object],#4. Create an Emotional Connection,[object Object],#3. Add Value by Being a Strategic Partner,[object Object],#2. Support the Testing Process,[object Object],#1. Become a Provider of Knowledge not Boxes,[object Object],4,[object Object]
#10. Know Your Primary Target ,[object Object],[object Object]
Restaurants need
Labor savings, availability, stable pricing
Guests need
Value and “good for you” perceived nutritional value
Sources like Technomic validate growth of these trends
How can you benefit them?
Support their menu innovation efforts
Become a Culinary Resource
Give them a Competitive Advantage
Menu Marketing OpportunitiesPomm Wonderful –Rich in antioxidants,[object Object],Vidalia or Walla Walla Onions – Sweet,[object Object],5,[object Object]
#10. Know Your Primary Target ,[object Object],[object Object]
Reduce waste
Better yields
Less trash
Stable menu pricingObstacles, Hurdles & Resources,[object Object],Insights from Experience,[object Object],Pomm Wonderful –Rich in antioxidants,[object Object],Vidalia or Walla Walla Onions – Sweet,[object Object],6,[object Object]

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A Fresh Approach to Foodservice: How to Crack the Code