Eye, Wrist, Body … Where Is the Wearables Market Headed?

WELCOME
June 25, 2014
Welcome to the Eye, Wrist, Body … Where
Is the Wearables Market Headed Webinar
Brought to you by Aeris Communications

SPEAKERS
Moderator: Peggy Smedley
Editorial Director
Connected World magazine
Speaker: “Z” Hosain
CTO and Founder
Aeris Communications

WEARABLES MARKET
The wearables market is taking off and we
are seeing massive adoption in M2M-
embedded sensors that will allow
monitoring of applications in hospitality,
travel, healthcare, sports and fitness,
military operations, athletics, etc.
What’s next?

MARKET GROWTH
On a whole, MarketsandMarkets says the
global wearable electronics market revenue
is expected to cross $8 billion, and the total
unit shipment is expected to exceed 130
million units globally by 2018.

SMARTWATCHES
Strategy Analytics says the smartwatch
category will be the largest category,
reaching 71 million units in 2018, and
accounting for 46% of global wearable
device shipments.

EXPEDITED LAUNCHES
In order to help bring wearable devices to
market faster, tech companies are creating
development kits.
For example Salesforce.com created
Salesforce Wear a new software kit for
developers.

HEALTHCARE
The healthcare wearables market, in
particular, is growing at an unprecedented
level and healthcare professionals need to
stay educated.

TOP INDUSTRIES
Is 2014 going to go down as the year of
Wearable Technology?
– Gamification
– Glasses/fitness
– Smart clothing
– Health monitoring
– Health management
– Empowering patients

© 2014 Aeris Communications, Inc. All Rights Reserved.
Eye, Wrist, Body … Where is
the Wearables Market Headed?
Syed Zaeem Hosain (“Z”)
Syed.Hosain@aeris.net, Twitter: @AerisCTO

10© 2014 Aeris Communications, Inc. All Rights Reserved
 Who is Aeris
 Market Sectors
 Revenue Forecasts
 Design Factors
 Manufacturing Factors
 What Lies Ahead in the Future
 Conclusions
Agenda

Aeris Communications
Enabling customers to radically change their businesses
• Company
 M2M Pioneer > 18 years
 HQ in Silicon Valley
 Services since mid-1990’s
• Solution
 M2M / IoT platform
 Complete M2M stack
 Connectivity to application
enablement
• The Numbers
 99.995% infrastructure reliability
 Operation in 190 countries
 300 Million M2M messages / day
Aeris M2M Platform
Data and voice connectivity
Device & IP session control
Provisioning / Activation
Real time information
Alerts and alarming
Billing & reporting
Account level NOC support
Utilities
Consumer
Automotive
Point of Sale
Healthcare
Monitoring
& Control
Telematics 500+
Cellular
Carriers
2G | 3G | 4G
for CDMA |
GSM | LTE
M2M
BSS & OSS
M2M Application Enablement Platform
AerCloud
M2M Connectivity Enablement Platform
AerPort
M2M Core Network
AerCore
App 1 App 2 App 3
Cellular Connectivity Services
AerConnect

Wearable Technology Market Sectors
Grouped into seven market sectors
Safety
• Security & safety devices for firemen, police, SAR, and military applications
Medical
• Professional monitoring for patient vital signs, chronic disease management
Wellness Monitoring
• Consumer healthcare monitoring. For example, weight and sleep monitoring
Sport / Fitness
• Solutions for activity monitoring, fitness, sports performance data gathering
Lifestyle Computing
• Interactive web and data access, gaming and sharing experiences
Communication
• Interaction with other people, using voice, text messaging, and e-mail
Fashion & Glamor
• Appearance statements with emotion information displays, and decorative lighting

Wearable Technology Applications
Sectors, applications, functions and products expanding dramatically

Characteristics
Short / long-range data transports, shared access and analytics
• Bluetooth, WiFi, ZigBee, 6LoWPAN, Cellular
• Data can be transient and storedSafety
• Bluetooth, WiFi, ZigBee, 6LoWPAN, Wired, Cellular
• Data can be transient, stored & shared – analytics are importantMedical
• Bluetooth, WiFi, ZigBee, 6LoWPAN, Wired, Cellular
• Data can be transient, stored & shared – analytics are importantWellness Monitoring
• Bluetooth, WiFi, ZigBee, 6LoWPAN
• Data is mostly personal – limited analytics may be neededSport / Fitness
• Bluetooth, WiFi
• Data is usually personal – with little need for analyticsLifestyle Computing
• Bluetooth, WiFi
• Typically data interfaces to other devices & applicationsCommunication
• Usually has no transport or data requirements, but …
• Could be integrated into above functions – with their requirementsFashion & Glamor

Cellular Use in Wearables
Increased Cellular use in Wearable Telehealth Apps
• Natural transport for wide-area, long-range transmissions
• From simple monitoring to mission-critical, emergency care
Information Requirements are Expanding
• Real-time … sent directly to clinics, doctors and care-givers
• Patient privacy and data access/ownership/regulations concerns
Product and Technology Evolution
• Hybrid technology transmissions for short-range + long-range wireless
• “Continual connection” between patients and their care teams
Increased Patient-Care Team Involvement

Global Wearables Revenue Forecast
Growing steadily from recent past into the future

Wearable Tech Mobile App Forecast
Global information

Design
What are the design factors that need to be considered?

Design Factors to Consider
Details could be critical to eventual product success
•Does the device need to work for long periods?
•How large a battery might it need? Rechargeable?Power
•What sensors are available for the measured data?
•Is the cost of the sensor(s) sufficiently low?Sensors
•How cumbersome is the product to put on and off?
•Will it be worn or discarded after the novelty wears off?Wearability
•Where is the data being sent from? Home? Outside?
•Is the technology / transport appropriate for the use-cases?Connectivity
•Do the product components require special miniaturization?
•What impact does this have to design and manufacturing?Size
•Is the device protected from being compromised?
•Is the application purpose life-threatening if compromised?Security
•Where is the data being sent and to whom?
•Who has access to the data (device, transport, destination)?Privacy
•Is the data transient or stored for later access and analysis?
•What data analytics support is needed?Analytics
•What features are needed for deployment?
•Can the software and features be updated later / remotely?Features

Manufacturing
What are the manufacturing factors that need to be considered?

Manufacturing Factors to Consider
Details could be critical to scaling growth
•Can the manufacturer assist with design issues?
•Do they have engineering skills to assist on “designing for manufacturability”?Good Partners
•Does size reduction drive component costs too high?
•Are there multiple sources for the components?Component Cost
•Does the production process require new technology?
•Does the new technology impact the yield too much?Technology
•Will the design require special manufacturing equipment?
•Does the device form-factor require unusual “touch”?Form-Factors
•If product is successful, can the manufacturer scale production rapidly?
•Will production scaling needs impact quality?Scaling
•Are there materials in the device that require complex supply chains?
•What impact does this have on production times and cost?Materials
•Does the manufacturing process yield good product quality?
•Is the manufacturer able to enhance the yield over time?Yield
•Can test failures be reworked with sufficient quality?
•Will field failures be easily repairable by the manufacturer?Rework
•Are there any unique test requirements for the device?
•Will the testing catch real-world use case faults?Testing

Product Features … Four W’s of Wearables
Some questions to consider when deciding product features
• Who
– Who is the expected user of the device?
– Is it targeted at a particular age group? Or
gender-specific?
• Why
– Why would someone want to wear it?
What is its purpose?
– What is the value to the user? Fun or
serious functional utility?
• When
– Is this a device that will be worn
24hrs / 7days per week?
– Or during a specific activity?
• Where
– Is it worn on the head? Over the eye?
On the wrist? In clothing?
– Is it embedded in the skin or implanted
inside the body?
Sources: getsmartlet.com

 Early capture of body real estate is important
– But, the wrong product(s) could get discarded quickly  fads?
 Big companies are focused on this real estate
– Apple, Samsung, Google … consumer devices today  medical
– Small companies & startups can play … carefully
Human Body Real Estate is Limited
Limited room is available on the human body
Sources: techradar.com,

 Aesthetics are extremely important
– If devices are not actually worn, the purpose is lost
– Must keep it seamless and unobtrusive
 Body Area Networks & Gateways help real estate issue
– Need for interoperability, standards and API’s
Aesthetics & Body Area Networks
Early clumsy solutions leading to new trendy products
Sources: MedsMagazine.com, Misfit Wearables

 Body real estate getting crowded
– Eye, wrist, head … can only support so many devices
– Clothing, footwear … requires “wear it” action by users
 Driving new technologies & sensors
– Discardable “attachables” for short-term use
– Skin patches and “implantables” for longer-term use
Wearables  Attachables  Implantables
Essential to efficiently use available body real estate
Sources: Coleman Labs, Idealabs, Univ of Pennsylvania, Isansys, Information Week, www.preventice.com

Visual Interface Need Driving Technology
Cellphone sizes shrink … then smartphone screens drive size increase
Sources: arstechnica.com, incrediblethings.com, mashable.com

 Sensors & computing separated from visual interface
– Google Glass is only the first step to the near-future
 Wearable glasses  LED contacts  Retinal Implants
– Bluetooth, solar-powered contact lenses in early development
– Argus® II Retinal Prosthesis system in commercial production
The Eyes Have It
“Some day we will have full-fledged streaming in your contact lenses” – Prof Babak Parviz (2011)
Sources: Second Sight Medical Products, Journal of Micromechanics and Microengineering (U of Washington)

 The future for wearable technology is extremely bright
– Markets and revenue growing globally
 Wearables can be a life-changing experience
– Fitness and health monitoring leading to better care
 Many big companies are playing in the field
– However, opportunities for smaller entities exist
 Body real estate limits driving new technologies
– Related markets benefit (sensors, semiconductors, communications)
 Aesthetics and security are important
– Must engage users and provide trust in the data and devices
Conclusions
Exciting Times Ahead

Eye, Wrist, Body … Where Is the Wearables Market Headed?

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