This document discusses how slow page load times can hurt a website's bottom line. It notes that a 2% increase in conversions is seen for every 1 second improvement in load times. Examples are given of companies that cut load times in half and increased conversions by 9% and increased downloads by 15.4%. The document outlines two main causes of slow performance: pages being too big in size and pages being too complex. It provides tips on how to address these issues, such as compressing assets, lazy loading images, consolidating resources, and optimizing third-party scripts.