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WOOBBEEEXPANSION    PLANS
BACKGROUND     INFORMATION
1  HISTORY 2 TARGET MARKET  3 MARKETING
HISTORY
Founded byMS IRENE LOW   in 2010
1st Outlet at TANJONG PAGAR
2nd Outlet at BEACH ROAD
TARGET MARKET
TARGET MARKET  Executives    Teenagers     Age: 15 to 29
MARKETING
MARKETING TOOLS    LOYALTY      CARD        FACEBOOK          NEWS         LETTER    REVIEWS
WHERE CAN WOOBBEE   EXPAND TO?
KUALALUMPUR
4 REASONSTO ENTER KUALA LUMPUR
1 DENSITY OF POPULATION 2  POPULATION - AGE  3   GDP PER CAPITA   4    PEOPLE LOVE TEA!!!
DENSITY OF POPULATIONPop/Sq m²                     Singapore VS Kuala Lumpur 9,000                                        ...
DENSITY OF POPULATIONPop/Sq m² 9,000       AVERAGE GROWTH IN         Singapore VS Kuala Lumpur                            ...
POPULATION - AGEAge Range           % of total population25 - 29                           11.9%20 - 24                   ...
POPULATION - AGEAge Range CURRENT TARGET MARKET25 - 29           11.9%                              % of total population ...
POPULATION - AGEAge Range   FUTURE TARGET MARKET25 - 29             11.9%                              % of total populati...
GDP PER CAPITAPOPULATIONYear                 % growth in GDP per capita2010                        8.60%2009   1.96%2008  ...
GDP PER CAPAITAPOPULATIONYearAVERAGE GROWTH IN GDP% growth in GDP per capita      PER CAPITA2010          8.60%       5.99...
HOW OFTEN DO YOU DRINK TEA?                            *                         64.3%                                    ...
HOW OFTEN DO YOU DRINK TEA?                            * HIGH ACCEPTANCE     FOR TEA             64.3%                    ...
EXTENSIVE    RESEARCH
1 COMPETITORS 2 MENU  3 PRICING
COMPETITORS
3 MAJOR COMPETITORS           COOL BLOG             CHATIME            GONG CHA
FACTS ABOUT COOLBLOG1. Founded in 20052. As of 2011 has 150 stores in Singapore andMalaysia3. Prices of drink start from a...
FACTS ABOUT CHATIME1. Founded in 2005 in Taiwan2. In Oct 2010, opened its 1st Chatime Malaysiaoutlet3. As of Dec 2012 has ...
FACTS ABOUT GONG CHA1. Founded in 2006 in Taiwan, Kaohsiung2. Opened its first outlet in Malaysia in 20113. As of Dec 2012...
MENU
TYPES OF TEA FLAVOURS   FROTHY       FLAVOURED   BUBBLE TEA   MILK TEA   CLASSIC      SPECIALTY   TEA          MILK TEA
FRUITY          SPECIALTYCLASSIC TEA     CLASSIC TEACOCOA &         JUICES &COFFEE          YOGURT SPINS         INFUSION ...
ALL ITEMS OF THE MENU
ALL ITEMS OF THE MENU   FROTHY   BUBBLE TEA
PRICING
1.     BLACK TEA     WITH MILK     SGD$2.20
SGD$2.20   1.ConvertMYR$5.50
8    out of 10 respondents    are willing to pay             OK!!                     No…
8STICK TO  out of 10 respondents  are willing to pay           OK!!                   No…SAME PRICE
3 YEAREXPANSION PLAN
1 PRE-LAUNCH 2 FIRST YEAR  3 SECOND YEAR   4 THIRD YEAR     5 BUDGET
PRE-LAUNCH
SOCIAL MEDIA
FACEBOOK
Woobbee MY                                   @Woobbeemy                     Follow us to get a wide range of promotions   ...
Woobbee MY                                   @Woobbeemy                     Follow us to get a wide range of promotions   ...
WEBSITE
1 st   YEAR
OPTIMUM LOCATION
BUKIT BINTANG SHOPPING DISTRICT
PAVILION MALL KUALA LUMPUR
FACTS ABOUT PAVILION1. Opened in 20072. Has 4 component, office, retail, residential anda proposed hotel site3. There are ...
TARGET MARKET  Executives   Teenagers
COLOUR SCHEME - Light Yellow   - Gold - Black
ESTIMATED TIME:2 MONTHS
2nd   YEAR
LOYAL FAN  BASE
LOYALTY   CARD
RECAP: FROTHY BUBBLE TEA
NEW MILK TEA
ALISHAN TEA WITH MILKMYR$5.90
ESTIMATED TIME:5 MONTHS
3rd   YEAR
SURIA KLCC
FACTS ABOUT SURIA KLCC1. Opened in 19982. Located at the base of Petronas Twin Towers,Malaysia’s biggest commercial office...
TARGET MARKET        Executives
STORE CONCEPT
COLOUR SCHEME - Light Yellow   - Gold - Black
ESTIMATED TIME:5 MONTHS
BUDGET
RENT         RENOVATE    $1,000,000   $150,000OTHERS     R&D     LABOUR$250,000   $50,000                   $50,000
RENTTOTAL BUDGET:   RENOVATE   $1,000,000 $150,000 $1.5 MILLIONOTHERS R&D           $50,000 LABOUR$250,000          $50,000
Q&A TIME
PLEASESAY YES!
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
Woobbee Bubble Tea Expansion Plan
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Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang.

This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia.

Many thanks to http://itseugene.me for advice on slides design.

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Woobbee Bubble Tea Expansion Plan

  1. 1. WOOBBEEEXPANSION PLANS
  2. 2. BACKGROUND INFORMATION
  3. 3. 1 HISTORY 2 TARGET MARKET 3 MARKETING
  4. 4. HISTORY
  5. 5. Founded byMS IRENE LOW in 2010
  6. 6. 1st Outlet at TANJONG PAGAR
  7. 7. 2nd Outlet at BEACH ROAD
  8. 8. TARGET MARKET
  9. 9. TARGET MARKET Executives Teenagers Age: 15 to 29
  10. 10. MARKETING
  11. 11. MARKETING TOOLS LOYALTY CARD FACEBOOK NEWS LETTER REVIEWS
  12. 12. WHERE CAN WOOBBEE EXPAND TO?
  13. 13. KUALALUMPUR
  14. 14. 4 REASONSTO ENTER KUALA LUMPUR
  15. 15. 1 DENSITY OF POPULATION 2 POPULATION - AGE 3 GDP PER CAPITA 4 PEOPLE LOVE TEA!!!
  16. 16. DENSITY OF POPULATIONPop/Sq m² Singapore VS Kuala Lumpur 9,000 9,047 8,000 7253 7,000 6696 6,000 6012 5,000 4713 5374 Kuala Lumpur 3784 4,000 4679 Singapore 3603 3,000 1980 1991 2000 2010 2020 (estimated)
  17. 17. DENSITY OF POPULATIONPop/Sq m² 9,000 AVERAGE GROWTH IN Singapore VS Kuala Lumpur 9,047 8,000 POPULATION YEARLY 2.20% 7253 7,000 * 6696 6,000 6012 5,000 4713 5374 Kuala Lumpur 3784 4,000 4679 Singapore 3603 3,000 1980 1991 2000 2010 2020 (estimated) *Including Year 2020 estimate
  18. 18. POPULATION - AGEAge Range % of total population25 - 29 11.9%20 - 24 11.3%15 - 19 8.8%10 - 14 7.1% 5-9 7.7% 0-4 7.9% 5% 10% 15%
  19. 19. POPULATION - AGEAge Range CURRENT TARGET MARKET25 - 29 11.9% % of total population (15 years old to 29 years old)20 - 24 11.3% 32.0%15 - 19 8.8%10 - 14 7.1% of population 5-9 7.7% 0-4 7.9% 5% 10% 15%
  20. 20. POPULATION - AGEAge Range FUTURE TARGET MARKET25 - 29 11.9% % of total population (15 years old to 29 years old)20 - 24 11.3% 22.8%15 - 19 8.8%10 - 14 7.1% of population 5-9 7.7% 0-4 7.9% 5% 10% 15%
  21. 21. GDP PER CAPITAPOPULATIONYear % growth in GDP per capita2010 8.60%2009 1.96%2008 2.42%2007 11.27% 5% 10% 15%
  22. 22. GDP PER CAPAITAPOPULATIONYearAVERAGE GROWTH IN GDP% growth in GDP per capita PER CAPITA2010 8.60% 5.99%2009 1.96%2008 2.42%2007 per year 11.27% 5% 10% 15%
  23. 23. HOW OFTEN DO YOU DRINK TEA? * 64.3% Yes No *Information taken from Euromonitor
  24. 24. HOW OFTEN DO YOU DRINK TEA? * HIGH ACCEPTANCE FOR TEA 64.3% Yes No *Information taken from Euromonitor
  25. 25. EXTENSIVE RESEARCH
  26. 26. 1 COMPETITORS 2 MENU 3 PRICING
  27. 27. COMPETITORS
  28. 28. 3 MAJOR COMPETITORS COOL BLOG CHATIME GONG CHA
  29. 29. FACTS ABOUT COOLBLOG1. Founded in 20052. As of 2011 has 150 stores in Singapore andMalaysia3. Prices of drink start from as low as MYR$1.80
  30. 30. FACTS ABOUT CHATIME1. Founded in 2005 in Taiwan2. In Oct 2010, opened its 1st Chatime Malaysiaoutlet3. As of Dec 2012 has 64 stores4. Cheapest drink starts from MYR$4.90
  31. 31. FACTS ABOUT GONG CHA1. Founded in 2006 in Taiwan, Kaohsiung2. Opened its first outlet in Malaysia in 20113. As of Dec 2012 has 15 stores4. Cheapest drink starts from MYR$3.90
  32. 32. MENU
  33. 33. TYPES OF TEA FLAVOURS FROTHY FLAVOURED BUBBLE TEA MILK TEA CLASSIC SPECIALTY TEA MILK TEA
  34. 34. FRUITY SPECIALTYCLASSIC TEA CLASSIC TEACOCOA & JUICES &COFFEE YOGURT SPINS INFUSION & NON-CAFFEINE
  35. 35. ALL ITEMS OF THE MENU
  36. 36. ALL ITEMS OF THE MENU FROTHY BUBBLE TEA
  37. 37. PRICING
  38. 38. 1. BLACK TEA WITH MILK SGD$2.20
  39. 39. SGD$2.20 1.ConvertMYR$5.50
  40. 40. 8 out of 10 respondents are willing to pay OK!! No…
  41. 41. 8STICK TO out of 10 respondents are willing to pay OK!! No…SAME PRICE
  42. 42. 3 YEAREXPANSION PLAN
  43. 43. 1 PRE-LAUNCH 2 FIRST YEAR 3 SECOND YEAR 4 THIRD YEAR 5 BUDGET
  44. 44. PRE-LAUNCH
  45. 45. SOCIAL MEDIA
  46. 46. FACEBOOK
  47. 47. Woobbee MY @Woobbeemy Follow us to get a wide range of promotions Woobbee MY http.woobbee.en.com.my@woobbeemy Woobee @wobbee Woobee @wobbee
  48. 48. Woobbee MY @Woobbeemy Follow us to get a wide range of promotions TWITTER Woobbee MY http.woobbee.en.com.my@woobbeemy Woobee @wobbee Woobee @wobbee
  49. 49. WEBSITE
  50. 50. 1 st YEAR
  51. 51. OPTIMUM LOCATION
  52. 52. BUKIT BINTANG SHOPPING DISTRICT
  53. 53. PAVILION MALL KUALA LUMPUR
  54. 54. FACTS ABOUT PAVILION1. Opened in 20072. Has 4 component, office, retail, residential anda proposed hotel site3. There are more than 450 stores in Pavilion
  55. 55. TARGET MARKET Executives Teenagers
  56. 56. COLOUR SCHEME - Light Yellow - Gold - Black
  57. 57. ESTIMATED TIME:2 MONTHS
  58. 58. 2nd YEAR
  59. 59. LOYAL FAN BASE
  60. 60. LOYALTY CARD
  61. 61. RECAP: FROTHY BUBBLE TEA
  62. 62. NEW MILK TEA
  63. 63. ALISHAN TEA WITH MILKMYR$5.90
  64. 64. ESTIMATED TIME:5 MONTHS
  65. 65. 3rd YEAR
  66. 66. SURIA KLCC
  67. 67. FACTS ABOUT SURIA KLCC1. Opened in 19982. Located at the base of Petronas Twin Towers,Malaysia’s biggest commercial office building3. There are more than 400 stores in SuriaKLCC
  68. 68. TARGET MARKET Executives
  69. 69. STORE CONCEPT
  70. 70. COLOUR SCHEME - Light Yellow - Gold - Black
  71. 71. ESTIMATED TIME:5 MONTHS
  72. 72. BUDGET
  73. 73. RENT RENOVATE $1,000,000 $150,000OTHERS R&D LABOUR$250,000 $50,000 $50,000
  74. 74. RENTTOTAL BUDGET: RENOVATE $1,000,000 $150,000 $1.5 MILLIONOTHERS R&D $50,000 LABOUR$250,000 $50,000
  75. 75. Q&A TIME
  76. 76. PLEASESAY YES!
  • nzkathywright

    Sep. 29, 2019
  • Brunlopez

    Oct. 2, 2017
  • jeliterania

    Oct. 15, 2013

Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang. This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia. Many thanks to http://itseugene.me for advice on slides design.

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